Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR.
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GLITTERINGLY DIRECT: A FRAMEWORK FOR THE INTEGRATION OF MEDIA STUDIES Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR
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Transcript of Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR.
GLITTERINGLY DIRECT: A FRAMEWORK FOR THE INTEGRATION OF MEDIA STUDIES
Jenny Gapp, LibrarianValley Catholic High SchoolBeaverton, OR
Answers(Media Literacy IQ)
1. False 2. True 3. False 4. True 5. True 6. True 7. False 8. False 9. False 10. True
Testimonial
Plain Folks
Statistics
Demonizing the Enemy
Flag-waving
Transfer
Unplug.
Psychology & Marketing
Direct Order
Repetition: !!!
Resources
Media Literacy Clearinghouse (Frank W. Baker, guru)http://www.frankwbaker.com/mediause.htm
Project Look Sharp (Ithica) Core Principles of Media Literacy Education (NAMLE)
http://www.ithaca.edu/looksharp/?action=medialithandouts
Media Literacy in the 21st century (syllabus from VCS, et al)
www.rangerlibrarian.com
Supplementary Texts The Aims of Argument: A Text & Reader 6th ed. (Crusins &
Channell) Everything’s an Argument: with readings (Lunsford,
Ruszlciewicz, & Walters)
Supplementary Websites
Abroad: Advertising Standards Authority http://www.asa.org.uk/ (UK’s version of Better
Business Bureau)
At home: ASA equivalent = Federal Trade Commission’s Division of Ad Practices
www.ftc.gov/bcp/bcpap.shtm (oversight) Better Business Bureau’s National Advertising Division (NAD) www.nadreview.org
(oversight) Advertising Law Resource Center www.lawpublish.com (commercial site) Audit Bureau of Circulations www.access.abc.com American Advertising Federation www.aaf.org American Academy of Advertising www.aaasite.org (academics) American Association of Ad Agencies www.aaaa.org Association of National Advertisers www.ana.net (marketing) The Ad Council www.adcouncil.org (public service announcements, private non-
profit) Interactive Advertising Bureau (IAB) www.iab.net (think Hulu) Outdoor Advertising Association of America www.oaaa.org (not just billboards)
