Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
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JEFF SWYSTUN Chief Communications Officer Insights that INCITE!
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Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.
Transcript of Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
JEFF SWYSTUNChief Communications Officer
Insightsthat INCITE!
“The defeatof habit by originality, overcomes everything.” - George Lois
curiosityobjectivityobservationdeductive reasoningperceptive analysisanalytics
unexpectedchangealterexploit
“Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” - Robert Wieder
Chile. Allways Surprising
How insightful are you?How inciteful are you?
“The more originala discovery, themore obvious it seems afterwards.”
- Arthur Koestler
JEFF SWYSTUNChief Communications Officer
[email protected]://www.linkedin.com/in/swystunhttp://twitter.com/jeffswystun
thank you.
