Jeff kershner showrooming ppt
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Jeff Kershner Founder of DealerRefresh.com HookLogic Automotive Vice President Strategy & Customer Experience [email protected] t: @dealerrefresh
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Transcript of Jeff kershner showrooming ppt
Jeff Kershner
Founder of DealerRefresh.com
HookLogic Automotive
Vice President Strategy & Customer Experience
t: @dealerrefresh
Agenda
• How mobile is impacting your daily business (and you might not even know it)
• What’s causing consumers to partake in this one nasty action called “Showrooming”
• How to prevent it OR embrace mobile technology on YOUR showroom floor
Brave New Digital World
120 million owners
50 million owners
Everyone is now connected
Great Nan-Nan Kershner
Even dealers are Mobile
New Shopping Habits
Mobile Traffic Never Stops
Mobile can suck…
Showrooming is the practice of examining merchandise in a traditional brick and mortar retailer while cross shopping online (by mobile).
What is Showrooming?
Showrooming Statistics
Showrooming Statistics
31% of in-market vehicle shoppers visited auto websites via their smartphones – up from 17% in 2010 Over half of those shoppers did so while physically at a dealership!
What causes Showrooming?
• Lost of trust in the dealership or sales professional due to experience.
• Looking for something else – options, colors, trim, specials.
Showrooming my Ford Fusion
Leave’m alone, they’ll be on their phone!
Prevent Showrooming?
Get them OFF their mobile device and get them engaged with YOUR mobile device!
Tablet Engagement =
Increased Customer Confidence
Increased Trust
Increased Satisfaction
Increased GROSS profits
During the shopping process, consumers most often use their mobile devices at the dealership to access:
Vehicle pricing information (72%) Model / Feature information (52%) Search inventory (38%).
Engagement
Search, Comparisons, Pricing, Insights
Give it try…
Go to http://www.dlrfr.sh/freecarstory
Manufacturer to-dealer Mobile Apps
Other Engaging & Why-By Apps
Manufacturer to dealer app
Financial Credit app
CarFax or AutoCheck
Customer reviews
Service walk video
A video of the original owner
What are you waiting for?
Increased Customer Confidence
Increased Trust
Increased Satisfaction
Sell more vehicles with Increase GROSS profits
Jeff Kershner
Founder of DealerRefresh.com
HookLogic Automotive
Vice President Strategy & Customer Experience
t: @dealerrefresh
