Fight or embrace showrooming
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P ProRelevant Marketing Solut Fight or Embrace Showrooming?
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Showrooming, or use of a smartphone in a store, is a threat to all brick and mortar stores. What steps need to be taken by the physical stores to compete? How do you fight back or embrace them?
Transcript of Fight or embrace showrooming
ProRelevant Marketing SolutionsP ProRelevant Marketing Solutions
Fight or Embrace Showrooming?
ProRelevant Marketing Solutions2
Guy R. PowellPres. ProRelevant
www.Marketing-Calculator.com
www.ROIofSocialMedia.com
ProRelevant Marketing SolutionsPSHOWROOMING
Definition: Viewing and shopping for a product in brick and mortar, but checking prices online from other retailers or product competitors
Please visit: www.marketing-calculator.com
Benefits delivered by showrooming1. Pricing/ Price-matching2. Product in stock3. Extended warranty4. Consideration level5. Product complexity6. Kicking the tires (touch and feel)7. Loyalty8. Immediate v. Delayed gratification9. Knowing you got a deal10.In store salesmanship of retailer11.Better shopping experience12.Offer personalization
ProRelevant Marketing SolutionsPHOW DO YOU BEAT IT?
Offer free Wi-Fi in store
Please visit: www.marketing-calculator.com
Integrate digit and brick & mortar presence
Encourage in-store test and feel
Train sales teams how to approach smartphone users
Offer incentives to look online before visiting store
Develop help hotline for in-store consumers
QR codes for in-store buy-now coupons
Price matching dynamics of online vendors
Offer convenience, installation, delivery, etc.
Website optimized for mobile
Smartphone discounts to track and offer personalized offers
ProRelevant Marketing SolutionsPAmazon Advantages
1. Reviews 59%
2. Unlimited options 48%
3. One-click shopping 47%
Brick & Mortar Advantages1. Instant ownership 79%
2. Touch and feel 75%
3. Exclusive products and bargains 65%
Brick and Mortar To Do List:1. Offer more options to touch and feel, possibly one-click type
purchase on items out of stock. Couple with easy returns 2. Provide top reviewed/ top pinned in-store signage next to items
looked at online3. Emphasize the importance of human interaction and its
advantages
Please visit: www.marketing-calculator.com
ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com
ProRelevant.com
Guy R. Powell
Thank you
