A TALE OF 2 TEQUILASUtilizing Opt-In Consumer Data From “Behind The Wall” On Facebook

WHO WE ARE

LOUDDOOR IS THE LEADING FULL-SERVICE MARKET RESEARCH AND AUDIENCE

TARGETING PLATFORM ON FACEBOOK.

facebook

How much do my Fans spend on products like

mine?

Are they familiar with my brand?

Do they have good credit?

How much money do my Fans make?

What drives their purchasing decisions?

How big is my market on Facebook?

OUR SOLUTION

We combine self-reported consumer insights with opt-in data from behind the Facebook wall to enable high confidence marketing decisions that drive superior results.

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A TALE OF 2 TEQUILAS

• 2 Very Different Tequila Brands

• Different Branding

• Different Suggested Consumption

• Different Audience

OUR SOLUTION

OUR SOLUTION

A TALE OF 2 TEQUILASHORNITOS TEQUILA

•Pure Temptation

•Consumed as a shot or on ice

•Premium, smart and sophisticated

OUR SOLUTION

A TALE OF 2 TEQUILASSAUZA TEQUILA

•Girls’ Night In

•Perfect for margaritas

•Party hosts, trying new recipes,

making margaritas at home

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

Hornitos Tequila Original Audience Past 3 Month's

Tequila Consumption Rate

39%

ALL FANS

IDEALCUSTOMERS

OUR SOLUTION

Sauza Tequila Original Audience Past 3 Month's

Margarita Consumption Rate

24%

ALL FANS

IDEALCUSTOMERS

AUDIENCE GROWTH

Finding the right Fans.

Hornitos Ideal Ad Correlations

DATA CLEANSING

• Eliminate “Hyper-Likers”

• Remove users that are unlikely to engage with the brand.

OUR SOLUTION

DATA CLEANSING

• Eliminate “Hyper-Likers”

• Remove users that are unlikely to engage with the brand.

OUR SOLUTION

Sauza Ideal Ad Correlations

LoudDoor Audience Past Month's Tequila Consumption Rate

84%IDEAL

CUSTOMERS

RESULTS OF THIS APPROACH

0 100,000 200,000 300,000 400,000

24,438 Fans (Original)255,769 Fans

Sauza Page Fan Growth

0 100,000 200,000 300,000 400,000

60,908 Fans (Original)346,908 Fans

Hornitos Page Fan Growth

80% Reduction in Cost Per Fan

HORNITOS TEQUILA

AUDIENCE ENGAGEMENT

The right message for every Fan.

FAN MATCH

FAN MATCH

SEGMENTED FAN MATCHING

Straight Shot Consumers

Mixed Shot Consumers

Mixed Drink Consumers

FAN MATCH

FAN MATCH

FAN MATCH

SEGMENTED FAN MATCHING

MargaritaConsumers

Make Margaritas

from Scratch

Price Shoppers

FAN MATCH

SPONSORED AD PLACEMENT

SPONSORED AD PLACEMENT

INITIAL RESULTS - POST AMPLIFICATION

Reach Increase Engagement Increase

Sponsored Posts 327% 404%

Non-Sponsored Posts 103% 104%

Sauza Tequila

Reach Increase Engagement Increase

Sponsored Posts 632% 453%

Non-Sponsored Posts 94% 94%

Hornitos Tequila

STRATEGY

A SCALABLE STRATEGY WITH IMPLICATIONS FOR THE FUTURE

•Facebook’s Ad Platform Continues to Develop

‣ Custom Audiences

‣ Facebook Exchange

‣Mobile Ad Units

A SCALABLE STRATEGY WITH IMPLICATIONS FOR THE FUTURE

•LoudDoor’s Data Transcends Facebook Users’

Method of Facebook Consumption

‣ Daily paneling of Facebook users

• The future consumption of Facebook

‣Desktop Users

‣ Mobile Users

‣ Off-Facebook Sponsored Stories