Jean Chatzky
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Blogging, Branding, and Beyond
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Transcript of Jean Chatzky
Blogging, Branding,
and Beyond
Ground We Will Cover Today
How to blog like a journalistStrategies for branding and
entrepreneurshipFuture of personal finance
Stops Along The Way
My Ideas Come From:
①The news②Other personal finance
stories③Pitches④Data⑤Real life
18 Years Ago…
www.jeanchatzky.com
Brand Building Tenet #1 Figure Out
What You’re Good At – Then Do It Over And Over Again
www.jeanchatzky.com
Brand Building Tenet #2 When A
Door Opens, Be Brave Enough To Walk Through It
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Brand Building Tenets #3,4
Write ABook,Speak In Public
www.jeanchatzky.com
Brand Building Tenet #5
HireGoodHelp
www.jeanchatzky.com
Brand Building Tenet #6 Sometim
es It’s Better Not To Be Pitching Yourself
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Brand Building Tenet #7 Affiliate
With Respected Brands Bigger Than You
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Brand Building Tenet #8
Be Yourself
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www.jeanchatzky.com
www.jeanchatzky.com
Money School
A series of live webinars taught by me
Topics my readers want: Debt, Retirement, Budgeting, Saving
Affiliate program with revenue share
How To Reach Me
www.jeanchatzky.com
facebook.com/jeanchatzky
@jeanchatzky
www.jeanchatzky.com
