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Transcript of Jdpa j deal-final-speaker
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
Leadership in the Age of Data-Powered Digital Marketing
Jason Deal
EVP, Digital Group Account DirectorInitiative
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
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More
Digita
l
!
More
Digita
l
!
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
DATA
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MARKETINGTECH
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
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UMC 13Red Rock Octagon Death Match
Ultimate
Marketer
Championship
TM
Ultimate
Marketer
Championship
TM
Ultimate
Marketer
Championship
TM
Ultimate
Marketer
Championship
TM
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
4/14/1Teri Traditional Digital
• Breaths digital
• Behavioral ROI
• Brand or DR lens
• Activations over audience
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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
5/15/1Senil Search
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• RTB
• Exchanges
• Intent
• ROI
• Intent focused
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
7/17/1Sarah Social Guru
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• Funnel agnostic
• Channel agnostic
• Experience focused
• Data
• Predictable ROI
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
6/16/1Cecil CRM
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• Audience segments
• LTV & Most Profitable Prospects
• Multi-channel ROI
• Dynamic creative
• 1st and 3rd party data
• Media? (email and direct-mail)
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
• Audience segments
• Touch-points
• 3rd and 1st party data
• Dynamic creative
• “Online” focus
• Scale
3/13/1Allison Audience Digital
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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
2/12/1Nigel New CRM
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• Multi-medium
• Multi-touch
• Multi-channel ROI
• Funnel management
• Green
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
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“A brand is a multitude of direct and shared experiences. Data convergence is going to allow us create richer, more intelligent experiences for consumers throughout their lifecycle.“
“A brand is a multitude of direct and shared experiences. Data convergence is going to allow us create richer, more intelligent experiences for consumers throughout their lifecycle.“
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
Kelvin Creative
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1/11/1
© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.
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Thank you!