Jason Yoder at J D Power NADA Roundtable 2010

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Video Advertising: Objective-Based Planning Jason Yoder Director, PHDiQ October 18, 2007

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Jason Yoder at J D Power NADA Roundtable 2010

Transcript of Jason Yoder at J D Power NADA Roundtable 2010

Page 1: Jason Yoder at J D Power NADA Roundtable 2010

Video Advertising: Objective-Based Planning

Jason Yoder

Director, PHDiQ

October 18, 2007

Page 2: Jason Yoder at J D Power NADA Roundtable 2010

Objective-Based Planning

StrategicObjectives

Message C

onsiderations

Med

ia P

lann

ing

Experience

Page 3: Jason Yoder at J D Power NADA Roundtable 2010

Chrysler Experience – Relevance to Objectives

MobileMMS Learning

Feasibility

ContextualContent Relevance

Message Mix

EntertainmentCustom Content

Interactivity

ExperienceInteractivityEngagement

Page 4: Jason Yoder at J D Power NADA Roundtable 2010

Objective-Based Planning

StrategicObjectives

Message C

onsiderations

Med

ia P

lann

ing

Experience


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