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行銷HJ
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行銷HJ
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HOPE CLOUD EVENT
Since 1856, the heritage and qual-ity of the luxury brand, Burb-erry, was a classic and innova-tory rain coat producer. I try to combine with tradition and art to create a special Burberry event for Earth Day. !e art by art-ist Caitlind r.c. Brown. !is event not only promote Burberry chic rain coat but also spread energy saving and emission reduction.
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!e purpose of Kris Van Assche sale promotion is try to make customers spend over $7000 dollars in the store. I combine Kris Van Assche 2011 col-lection and Mercedes-Benz create a unique Kris Van Assche Benz. If cus-tomers come to our set up number, they will have chance to get this special Mercedes-Benz. I used three colors, black, white and grey which from Kris Van Assche design and change car inside décor with his design pattern.
KRIS VAN ASSCHE
PROMOTION
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PAUL SMITHSTORESF
Paul Smith on Geary St. in San Francis-co which I think is a great location, even though it is not the Union Square end. But this location still a lot of people do not know there is a Paul Smith store in SF. For promote Paul Smith SF store, I use cable car and Paul Smith stripe logo, both are very famous in the world. !e customers will know there is Paul Smith stroe in here. !en, I designed post cards, matchbox and cable car toy for Paul Smith custom-ers. It will attract more customers which love Paul Smith people come to store.
Recreate Paul Smith website, store pro-motion sample and window display.
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KEYCHOWKAWA
Key Chow’s collection experi-ments the relationship between the traditional cra"smanship with latest technology, mixing tradi-tions with innovations. Key’s work has been featured in inter-national fashion publications and exhibitions in the United States, the United Kingdom, Italy, Aus-tralia, China and Hong Kong.http://keychow.carbonmade.com
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RECYCLE CAMERA SUNGLASSES
Today’s invention is the future’s trend. !e Recycle Camera Sun-glass is #t this idea. !is sunglass use recycle meterial to produce.It will reduce pollute and waste. !e feature of this sunglass is it can take a picture and record a video. At the same time, it is very stylish. It can link people’s cumputer, ipad and iphone to share your see every day.
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FENDIOUTDOORDESIGN
To open a new Fendi $agship store is a good way to increas more customers. Make a di%erent fa-cade of a shop is the #rst step and it is really impor-tant. I keep Fendi symbol color yellow combine with wood and logo. I choose wood because I try to make calm and comfortable feeling. !e lighting hue told people this is high end store. On the sec-ond $oor window glass shows the latest. !is design achieve to love our lovely brand and brand in our life.
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FOREVER 21BRAND IMAGEREBUILD
Brand image is important for any business, especially for fashion industry. If your image is negative, it will reduce cus-tomers. !e feature of Forever 21 is cheap price but low qual-ity. It still really popular for young people. But a lot of people doesn’t know they have Forever21+, love21, 21 men, and For-ever 21 girls. I need change Forever 21 cheap and copy issue image and promote all di%erent line. I did slogan #rst, then I make new advertising, phone app, online look book and Face-book website. Also, I need keep teenage customers and attract new customers, so I use music with brand to create Forever 21 CD. It is just for sale promotion in LA store. However, I think it is not make new brand, it is make a new life for this brand.