January 24-25, 2013 Igsummit.weebly.com Playing to build great projects from unknown needs Jorge...
-
Upload
horace-murphy -
Category
Documents
-
view
213 -
download
0
Transcript of January 24-25, 2013 Igsummit.weebly.com Playing to build great projects from unknown needs Jorge...
January 24-25, 2013Igsummit.weebly.com
Playing to build great projects from unknown needs
Jorge ZavalaChief Disruptive Officer
KinnevoSan Jose, CA
January 24-25, 2013Igsummit.weebly.com
Had you ever think about
How do you find the unmeet needs from your unknown customers?
January 24-25, 2013Igsummit.weebly.com
Seeking for problems and pains
• One approach to explore where are hidden opportunities is to start finding problems in the environment
• Finding a great unsolved problem is a matter of scanning our usual place where we work, plan and spent time.
• Not all problems are feasible or worthwhile to solve.
January 24-25, 2013Igsummit.weebly.com
Would you like to:
• Focus on finding new business opportunities• Looking for high content of innovation• Low level of investment• Market validation• Strategy to find products with a long life• Fast prototype and development time
January 24-25, 2013Igsummit.weebly.com
Roadmap
Two approaches to validate
ProductBox
PruneThe Three
Buy a Feature
Remember the
Future
ValueProposition MVP Customer
DevelopmentBusinessModel
Customer
Acquisition
Lean Startup based new product evaluation
Interactive based on Innovation Games
January 24-25, 2013Igsummit.weebly.com
Tools to convert
http://innovationgames.com/
January 24-25, 2013Igsummit.weebly.com
LEAN STARTUP BASED NEW PRODUCT EVALUATION
BUSINESS MODEL AND MARKET VALIDATION ACCELERATION LAB – BMACCELAB
It is time to change how do we learn about how do we do things
January 24-25, 2013Igsummit.weebly.com
NEW BUSINESS DISCOVERY SUPPORTED ON INNOVATION GAMES
http://innovationgames.com/
January 24-25, 2013Igsummit.weebly.com
There are problems around us?
Find as many problems that you can identify in your environment in areas that you would like to work using brainwriting
January 24-25, 2013Igsummit.weebly.com
How our problems are interrelated?
Each problem has an environment that we should fit in it.How much is feasible that our expertise and knowledge fit in it?
January 24-25, 2013Igsummit.weebly.com
How our customer see the field?
Finding how potential customers see the problems we like to fix help us to find the level of importance and feasibility of finding a good opportunity
http://www.businessdesigntools.com/2011/12/empathy-mapping/
January 24-25, 2013Igsummit.weebly.com
Value Proposition
• From the first discovery stage, create a value proposition to customer that will be used to validate hypothesis
• There is not need to have a great amount of data at this time
• The value proposition can iterate several times till traction is found
January 24-25, 2013Igsummit.weebly.com
Build Value Propositions interactive
January 24-25, 2013Igsummit.weebly.com
Decisions on the horizon
• Finding an good problem to solve is a great step forward.
• What is the real pain of the people? Each one see it in a lot of different ways.
• The common elements of a general solution is a pain to find.
• How do we find the right combination to build a good product or service?
January 24-25, 2013Igsummit.weebly.com
Prune the Product Tree
Goal:Develop ideas for new products and services.
• Draw a graphic image of a tree to represent growth of the product/service.
• Add your current project portfolio / product roadmap as leaves and apples.
• 5 to 8 invited stakeholders are asked to shape the “growth” of your offering.
• Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings
In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of
preferences
January 24-25, 2013Igsummit.weebly.com
Buy a Feature• A list of 12-20 items (features or projects) are
described in terms of benefits and cost• 5 to 8 invited stakeholders given
limited “budget”, must reach consensus on projects to “buy”
• Captures very rich information about customer motivations, trade-offs, objections, actual collective needs
In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of
preferences• Preliminary trials indicate faster/more accurate
results than traditional tools
Goal:Prioritize Product Backlogs / Project Portfolios
January 24-25, 2013Igsummit.weebly.com
Vision 20/20• When you’re getting fitted for glasses, your optometrist
will often ask you to compare between to potential lenses by alternately showing each of them (“which of these lens is better… number 1 or number 2?”).
• Start by writing one feature. Shuffle the pile. Take the first one and put it on the wall. Take the next one and ask your customers if it is more or less important than the one on the wall. If it is more important, place it higher. If it is less important, put it lower. Repeat this process with all of your feature cards and you’ll develop 20/20 vision on what your market really wants!
Goal: Understand Customer Priorities
January 24-25, 2013Igsummit.weebly.com
Minimum Viable Product
• Build a prototype of your value proposition with the minimum amount of features to test how the user react to the proposal.
• Identify the core elements of your product• You may have multiple pitches and
approaches to present the product to customers
January 24-25, 2013Igsummit.weebly.com
Build the Product Box• Ask your customers to imagine that they’re selling
your product at a tradeshow, retail outlet, or public market.
• Give them a few cardboard boxes and ask them to literally design a product box that they would buy.
• The box should have the key marketing slogans that they find interesting.
• When finished, pretend that you’re a skeptical prospect and ask your customer to use their box to sell your product back to you
January 24-25, 2013Igsummit.weebly.com
Remember the Future• Ask them to imagine
that it’s some time in the future and that they’ve been using your product.
• Ask your customer to write down, in as much detail as possible, exactly what your product will have done to make them happy
January 24-25, 2013Igsummit.weebly.com
How can you use it in the real life?
You as an entrepreneur or manager needs to explore different alternatives to create new products or find new opportunities.
Dare to explore the world inviting your customers and suppliers under your guidance and mentoring to discover new business opportunities.
January 24-25, 2013Igsummit.weebly.com
How do you make your own project?
• Invite customers and suppliers to hold a two day retreatment to play new ideas in a seclude place
• Share your findings and explore new ways to solve the problems that are floating around you. If the problem is good, you need to work on it to provide a solution and build new businesses.
January 24-25, 2013Igsummit.weebly.com
Roadmap
Two approaches to validate
ProductBox
PruneThe Three
Buy a Feature
Remember the
Future
ValueProposition MVP Customer
DevelopmentBusinessModel
Customer
Acquisition
Lean Startup based new product evaluation
Interactive based on Innovation Games
January 24-25, 2013Igsummit.weebly.com
Success Reward.to http://jobs.rewards.to/
January 24-25, 2013Igsummit.weebly.com
Success Case: BuildBinderhttp://web.buildbinder.com/
January 24-25, 2013Igsummit.weebly.com
Success Case: Yaxihttp://yaxi.mx/
January 24-25, 2013Igsummit.weebly.com
Business Model Generation
http://www.alexosterwalder.com/
January 24-25, 2013Igsummit.weebly.com
Business Model Generation
January 24-25, 2013Igsummit.weebly.com
Business Model Canvas iPad
January 24-25, 2013Igsummit.weebly.com
Method ComparisonLean Startup Based Innovation Games Based
Creativity Medium Very High
Metrics Quantitative Qualitative
Execution From 2 weeks to 2 Months Very short / two day
Background Requirements A lot of understanding of tools and technology
Very little training. Any person involved in the process can participate under facilitated process
Group Size 2 to 4 person team for project Can be used with large groups to get very large feedback
Real Customer Participation Yes – Online Very little, requires face to face interaction
Experiment time 1 week to 1 month 2 day
Cost Medium Low
January 24-25, 2013Igsummit.weebly.com
Are you ready to start?
January 24-25, 2013Igsummit.weebly.com
Playing to build great projects from unknown needs
Jorge ZavalaChief Disruptive Officer
KinnevoSan Jose, CA