January 2018 ST - ASA-Houston...ASA Associate Members Page 7 New Member Page 8 ASA Training Dinner:...
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A Publication of the Automotive Service Association Houston, Texas Page 3 President’s Corner Officers and Board Page 4 Looking Ahead to 2018 Page 5 Car Pros for Kids January Meeting Speaker: Todd Westerfund Page 6 ASA Associate Members Page 7 New Member Page 8 ASA Training Dinner: 6:30 p.m. Meeting: 7:00 p.m. $15 member $20 non-member Fratelli's Ristorante 1330 Wirt Road Houston, TX 77055 MEETING NOTICE MEETING NOTICE MEETING NOTICE ON THE INSIDE Tuesday, January 9, 2017 Sponsored by: Presenting: Todd Westerlund “NEW TRENDS AND DEVELOPMENTS IN WEBSITE PRESENCE” How your website can serve as education and training for your customers and staff. As new computerized cars become more evident in today’s market, technicians need a lot more specialized training to repairs vehicles and cost of repairs are increasing accordingly. One challenge of the shop is education of customers as to why the repairs are needed, the specialized equipment needed for repairs and the ever increasing cost of the repairs. The use of videos, repair details and interactive communication on your website can help ease the customer frustrations and the “sticker-shock” they might experience if they are not aware of the new technology. More about Todd Westerlund and Kukui on page 5 Advancing professionalism and excellence in the automotive service industry Volume 33 No. 1 January 2018
Transcript of January 2018 ST - ASA-Houston...ASA Associate Members Page 7 New Member Page 8 ASA Training Dinner:...
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President’s Corner
Officers and Board
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Looking Ahead to 2018
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Car Pros for Kids
January Meeting Speaker: Todd Westerfund
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ASA Associate Members
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New Member
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ASA Training
Dinner: 6:30 p.m.Meeting: 7:00 p.m.
$15 member $20 non-member
Fratelli's Ristorante1330 Wirt RoadHouston, TX 77055
MEETING NOTICEMEETING NOTICEMEETING NOTICE
ON THE INSIDE
Tuesday, January 9, 2017
Sponsored by: Presenting: Todd Westerlund
“NEW TRENDS AND DEVELOPMENTSIN WEBSITE PRESENCE”
How your website can serve as education andtraining for your customers and staff.
As new computerized cars become more evident in today’s market, technicians need a lot more specialized training to repairs vehicles and cost of repairs are increasing accordingly. One challenge of the shop is education of customers as to why the repairs are needed, the
specialized equipment needed for repairs and the ever increasing cost of the repairs.The use of videos, repair details and interactive communication on your website can help
ease the customer frustrations and the “sticker-shock” they might experience if they are not aware of the new technology.
More about Todd Westerlund and Kukui on page 5
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Volume 33 No. 1
January 2018
ASA Houston Chapter
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Was it a Christmas Party or a networking event? It would be correct to
say both. Where could find a better venue to meet people than a Christmas Party? And, where else could you find a better group of individuals that share your automotive interest than at an ASA monthly meeting? Individuals join organizations that support common interest to take advantage of the networking opportunities.
One of the largest and most established networking groups in the world is BNI, short for Business Networking International. BNI has over 40 operating chapters just on the west side of Houston. One of their fundamental philosophes is called the VCP process or Visibility, Credibility, and Profitability. One might realize that before anyone would want to do business with you, they must trust you. In BNI speak, that is credibility, which usually matures over time as people get to know each other. Probably you have heard it this way…people do business with people they know, like, and trust.
Too bad all ASA meetings can't be this much fun! Attendees were rewarded with lots of good food, libations, prizes and a chance to formally meet other ASA members. An ASA associate member may be
looking for a shop owner needing his products or services, while an ASA shop owner might be looking for someone to share ideas that improve the quality of repair or decrease the time to service. However, before you can learn or profit from others, you must get to know them first.
And where would any Christmas Party be without gifts? Members were so supportive of Blue Santa this year. I am sure you have heard the reason for the season is giving and it was so good to see our members fill the room with Blue Santa gifts that I am sure will make Christmas better for many less fortune children. And, if you missed the December meeting or forgot your present at the shop, it is not too late. The Blue Santa organization is a 24/7, 365 days a year
operation and is ready to accept your gifts, help and financial support. The Blue Santa program began in 1984 and is supported by private donations and bi weekly contributions from over 1500 Houston Police Officers. Together they typically help over 10,000 economically disadvantaged children
on a yearly basis. You can call Martha Bailey at 713-247-8730 or email [email protected]. Donors can use [email protected].
Merry Christmas and Happy New Year to all our ASA members.
Chuck Stasny,Chapter President,
Houston AAMCO Car Care
Officers & Board2017 - 2018
PresidentChuck StasnyHouston AAMCO Car [email protected]
President ElectSTILL LOOKING FORSUITABLE CANDIDATE.PLEASE CONSIDER.
TreasurerRudy RamkissoonNational [email protected]
SecretaryKathryn van der PolAdolf Hoepfl & Son [email protected]
Shop Talk EditorDan TidwellTentmaker Graphic [email protected]
Board MembersJohn Ferrata, NLine AutomotiveRobert Gruener, Autotechtronics By RobertChris Newhouse, Ray's Auto ElectricMario Rodriquez, Mario's AutomotiveKevin Spencer, A&B Auto Electric, Inc.Sybren van der Pol, Adolf Hoepfl & Son Garage
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How To Find Us
Automotive Service AssociationHouston ChapterPO Box 925007
Houston, TX 77292-5007Need info about ASA?
Call one of the board members on page 3or contact Dan Tidwell,
ASA Houston Administrator
Phone: 281.802.0441www.asahoustontexas.com
ASA Houston Chapter
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I first want to express my thanks for all that attended the Christmas Gathering and contributed a toy to the Blue Santa campaign.
I’m sure ASA provided a Christmas to dozens of children that might not have had a Christmas otherwise. In addition to helping Blue Santa, those that were in attendance were treated to some good food, a fun “get to know one another” game, some nice raffle gift cards and lots of networking. And congratulations to Eddie Roman of Galson Auto for winning the $50 Horse Choking Wad.
As we move into 2018, I also want to wish everybody a Happy New Year with hopes that each and every ASA member and sponsor will see a prosperous and successful 2018.
Shop Talk
I’m sure you noticed the new look of this issue of Shop Talk. This is one of several changes that you will see incorporated into ASA for 2018. And thinking about Shop Talk, we have a couple of spots open for new ads. If you want to promote your services to the chapter and beyond, connect with me for size and price options.
With some possible additional ads, Shop Talk may be going to 16 pages soon so we need articles as well. If you have some shop wisdom to share, some product information or some experiences to relate, be sure to write them up and send them in. I will review and edit so even if your writing is not
perfect, we can make it work.
Meeting Sponsors Needed
If you have been considering sponsoring an ASA meeting during 2018, now is the time to get on the schedule. There are still four months open for sponsorship. It would be ideal if I can get commitments for all 11 (excluding December) of the 2018 meetings earlier rather than later. As replies come in, I may have to ask for possible date changes to keep programing varied from month to month. This assures sponsors and speakers a better attendance and interest. If I get an abundance of affirmative answers, perhaps I can fill in some 2019 dates.
The meeting sponsorship is $600 which comes with a few perks:
+ 2-3 months of exposure in Shop Talk. If known in advance, Shop Talk announces you are sponsoring the upcoming meeting. You can contribute an article that supports your speaker's topic at this time or the following month. The month of your meeting, Shop Talk highlights you (with your logo) on the front cover with speaker biography. A recap of the meeting topic, speaker and sponsor (with photos if available) follows in the next month Shop Talk issue.
+ A personal phone call, email and fax to each member and non-member announcing you as the sponsor for the upcoming meeting.
+ 15-minute advertising presentation during your sponsored meeting.
+ You may place a marketing piece on the eating tables.
+ You can have your company gifts or prizes given at your sponsored meeting to advertise.
+ Your logo and tag line flashed on the screen prior to meeting
+ Your valued support of ASA Houston Chapter!
If you are open to sponsorship, will you please respond and let me know? I will contact you and arrange the details. You can respond via email or call me on my cell at 281.802.0441.
Chapter Meetings
We hope to begin having announcements, associate member information and sponsor information available on the screen prior to each meeting. If you are an associate member, please make sure I have your 2018 logo and tag line if it is changing.
We are also going to begin providing an “information table” for handouts, brochures and information for those that want to provide information that are NOT the meeting sponsor or speaker. We are asking to reserve the center of the eating tables exclusively for the meeting sponsor and speaker.
And don’t forget to contribute your company goodies or special gifts to the raffle each month. The money from the raffle goes a long way to supporting your ASA and providing for part of the meal cost and general operating cost of Houston ASA, including the Christmas Gathering.
We are seeking your input about meetings. At each meeting, you will find a comment cards on the table and we would love for you to take a moment and let us know your thoughts. If you want to personally hear back from the speaker, you can include your name and we will pass the information on to the speaker or sponsor.
Last notes
Please pay your membership dues and/or advertising billing as soon as you can so we can get all those pesky details out of the way and we can enjoy the year.
ASA Houston Chapter is looking for leaders. If you want to take an active roll in leading ASA into 2018 and beyond, please connect with Chuck Stasny.
Again, have a wonderful New Year with peace, prosperity and good will.
Dan TidwellASA Houston Administrator
Shop Talk Editor
About Kukui
With a rich history in information technology, Kukui provides businesses with a custom website platform and software solution that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their monetary return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.The company was ranked 76th on Inc. Magazine’s annual Inc. 500 list in 2015.
Todd Westerlund
Todd has been in the automotive industry for 28 years. Todd spent 15 years as an ASE Certified Smog Technician at a shop in San Ramon, California and also spent two years at a dealership which helped him enhance his industry knowledge. In Todd's last 11 years, he has worked directly with independent automotive shops to enhance their marketing efforts.
As the CEO of Kukui, Todd is consistently studying, attending business classes and consulting with shops all over the United States. Some of his duties include: keeping industry leaders informed about product enhancements, set Kukui's growth strategy including event planning, and planning industry sponsorships and partnerships.
Todd lives in Northern California with his son Seth and dog Ozzy.
SPEAKER FOR JANUARY MEETING
Donated and created by KUKUI
Check out the ASA Houston Website
www.asahoustontexas.com
With shop locator function that can help motorists find your shop!
ASA Houston Chapter
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In 1990 Byron Rusk founded Car Pros for Kids – each year in February, auto shops all over
Houston participate in raising a substantial amount of money for Child Advocates.
Car Pros for Kids is held every year throughout the entire month of February, traditionally one of the slowest months for auto repair shops. By participating in Car Pros for Kids, your shop will benefit in many ways, including adding sales to your bottom line during a slow season, will bring
in new customers and you are helping abused children.
Customers make a minimum donation of $35.00 to Child Advocates and receive 2 free oil changes to be used on the same vehicle anytime during the year. This guarantees that anyone who donates will become a repeat customer during the year.
Donations can be made at participating Car Pros for Kids auto shop locations or on-line (each individual participating shop is listed on the Child Advocates website with
a locating map and information).
Child Advocates, Inc. mobilizes court appointed volunteers to break the vicious cycle of child abuse. They speak up for abused children who are lost in the system and guide them to safe environments where the children can thrive.
For more information, contact Byron Rusk for details on how this benefits your shops. Call Byron at 713-303-4133 or email him at [email protected].
JOIN CAR PRO FOR KIDS - COMING IN FEBRUARY!
Change Your Oil - Change a Life
1-800 Radiator & ACMatthew [email protected]
AAA-TexasDan [email protected]
Admiral Linen UniformChris [email protected]
Advance Auto PartsDavid [email protected]
A-Line Auto Parts/Arnold OilBobby Fulmer, Sterling [email protected]@arnoldoil.com
Allegiance BankBrenda [email protected]
Auto PlusTyler [email protected]
Automotive Training Institute (*)Jim [email protected]
BAP-GEON Import Car PartsTim [email protected]
BG ProductsLubrication SpecialistDan [email protected]
Chastang FordJohn [email protected]
Dependable Payment ProcessingMallika [email protected]
Echo AdvertisingJames [email protected]
Federal Mogul (*)Jeff [email protected]
Great American Business ProductsJulie [email protected]
General Motors Genuine Parts - AC DelcoCharlie [email protected]
HCC - Automotive TechnologyDavid [email protected]
Hubert Glass Oil Co.Matt [email protected]
Hunter Engineering Co.Eric Samples210-621-7003|[email protected]
J.A.M. DistributingMyrl [email protected]
Jasper Engines & Transmissions (*)Ed [email protected]
KukuiTodd [email protected]
M&D (Magneto & Diesel)Engine Parts-Fuel Injection-TurbochargersJim [email protected]
Meadowbrook Insurance (*)Dan [email protected]
Mitchell 1(*)Monnie [email protected]
MotorAge Training/Advanstar Communications (*)James Hwang(310) [email protected]
MTF EquipmentJim [email protected]
NAPA Auto PartsAnil [email protected]
National TransmissionRudy [email protected]
Omega Transactions CorporationKevin Burke, Bruce [email protected]
O'Reilly Auto PartsTrey [email protected]
Performance Radiator (*)Jordan [email protected]
R.O. WriterRick [email protected]
San Jacinto CollegeMark [email protected]
Timberline ProductsMark [email protected]
Tri-Coastal Industrial Wash SystemsRick [email protected]
Wahlberg-McCreary, Inc.Al Lindell, Randy [email protected]
XL PartsBrian [email protected]
Zurich Insurance (*)Woody [email protected]
(*) National Members
Contact your local ASA Houston Associate members for products and services. Ask about ASA Member only discounts available from these Associate Members.
Houston ASA Associate Members
ASA Houston Chapter
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ASA Houston Chapter
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NEW ASSOCIATE MEMBER
For many years, the General Motors corporate ACDelco and GM Parts sales teams operated separately.
Early in 2016, the sales teams were combined under the umbrella of General Motors Customer Care and Aftersales. We are the aftermarket sales team assigned to help General Motors vehicle owners find the Genuine Original Equipment parts and ACDelco branded parts for their vehicle during the entire ownership experience. We work with our local GM wholesale dealers and wholesale distributors to provide product sales and service support to service centers, collision centers and fleet operations who choose to promote and install the Genuine GM and ACDelco brands. Your local Houston area field managers are Bobby Spears, Charles Fogleman and Joey Marfin. We look forward to supporting the Automotive Service Association chapter here in Houston.
For more information, please contact:
Charlie FewellACDelco Market Area ManagerGM Customer Care & Aftersales
Editor’s Note: General Motors will be sponsoring the May 2018 Chapter Meeting presenting Charlie Fewell as the speaker. You won’t want to miss this one!
ake advantage of our partner training to
Tkeep yourself and your employees up-to-speed with the latest technologies:
CarQuest
1/17/2018Lubrication and Filtration Technologies
3/28/2018Automatic Temperature Control Operation
3/29/2018Automatic Temperature Control Diagnostics
Visit ctionline.com or [email protected].
O'Reilly
Contact your O'Reilly Representative for more information. (See page 11)
www.firstcallonline.com
XL Parts
1/18/2018Body Control Modules
2/7 & 8/2018HVAC
2/20 & 21/2018What’s Your Business Done For You Lately?
3/6 & 7/2018Direct Injection Ecoboost
Contact your XL representative for more information. (See page 10)
www.xlparts.com
ASA
TR
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ASA Houston Chapter
Editor’s Note: This article is from ASA News Network, Dec 12, 2017
egin facing up to the challenges of new Btechnology by identifying, then relying on, credible training resources. Where can you find
them? Check out ourauthoritive list of organizations (on page 20) in the November-December issue of digital.autoinc.org.
The article outlines the kind of training each organization offers and why they’re revelant to your technicians’ training path, as well as provides links to each where you can locate more information.
Confronting the Tech Revolution
B/W Eighth Page H (BC)
B/W Quarter Page H
B/W Quarter Page V
B/W Half Page H
B/W Half Page V
B/W Full Page
Color Full Page
2.3 x 3.7
7.4 x 2.3
3.7 x 4.7
7.5 x 4.7
3.7 x 9.7
7.5 x 9.7
7.5 x 9.7
$324.74
$433.00
$433.00
$757.75
$757.75
$1,299.00
$1,623.75
Ad Size W x H 12 months
Contact Dan Tidwell for advertising details.
Page 8
ASA Houston Chapter
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Thanks to ASA for the opportunity to prepare the Shop Talk newsletter.
In addition to serving as the ASA Shop Talk newsletter editor, I provide graphic design
of newsletters, brochures and other marketing material to a number of clients. I can also help with PowerPoint and video
presentations for training or general publicity.
I offer a line of advertising products for the auto industry such as decals, magnets,
bumper stickers, license plate frames, key tags, banners, signs and more.
I would love the opportunity to discuss how I might be of service to you and your shop.
Dan Tidwell, Tentmaker Graphic Design
THANKS TO ASA
ASA Houston Chapter
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ASA Houston Chapter
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ASA Houston Chapter
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