I don't like this web site!

Ultimate goal of visual design is to make you

money.

Visual design is not alone in this moneymaking stuff.

1. You like it2. It's modern3. It's based on visual design principles4. It's based on web design principles5. It tells story we want6. It helps visitors to make you money

I.

You like it!

How will THIS help me make more money?

II.

It is modern

In the eyes of many customers, ugly equals authentic and credible.

— Gerry McGovern

III.

Visual design principles

1. 80/20 Rule2. Aesthetic-Usability Effect3. Affordance4. Attractivenes Bias5. Cathedral Effect6. Chunking7. Closure8. Consistency9. Contrast10. Feedback Loop11. Fitt's Law12. Framing

13. Gestalt Rules14. Golden Ratio15. Hick's Law16. Horror Vacui17. Inverted Pyramid18. Mental Model19. Ockham's Razor20. Picture Superiority Effect21. Priming22. Signal-to-Noise Ratio23. Threat Detection24. Visibility

Aesthetic-usability effect

Signal-to-Noise Ratio

Readability& legibility

32 %

75

IV.

Web design fundamentals

Banner Blindness

Automatic Carousels

Stock Photos

V.

Story visual design tells

VI.

Conversions

1. Visual design is NOT about opinions.2. How does THIS helps my business?3. Is it readable & legible?4. Get rid of banners, automatic carousels &

smiling stock guys.5. Test your visual design TODAY.6. Fix your analytics and measure outcomes.

Ajanrezac.com/grafikaBjanrezac.com/design

Thanks for images!Baseline Grid © teehan+laxIllustrations © Klára ZahrádkováJan's Photos © Adam Hrubý

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