Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
-
Upload
marketing-festival -
Category
Business
-
view
1.656 -
download
4
description
Transcript of Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
7 Super-Practical Techniques to Rapidly Build Your Email
List
Brian Dean Founder, Backlinko
Average email open rate is only 19.7%
19.7% Unopened emails
Source: http://bit.ly/1wCa0i7
Image source: exceleratedapps.com
“Email marketing was ranked as the best channel
in terms of return on investment…
Source: Email Marketing Industry Census 2014 (Adestra)
…with 68% of companies rating the channel as ‘good’
or ‘excellent’.”
Source: Email Marketing Industry Census 2014 (Adestra)
Source: http://bit.ly/1set2gh
$40
$7,30
$22,24 $19,72
$10,51
$17
$2 $0
$5
$10
$15
$20
$25
$30
$35
$40
$45
Email Catalogs SEO Internet Display
Mobile Keyword Ads
Banner Ads
ROI (Per $1 spent)
2012 2013 2014
Backlinko Email List
2012 2013 2014
Backlinko Revenue
Strategy #1: The Feature Box
Most people’s email opt-in “strategy”:
Ad
Ad
Ad
Ad
Wait! Don’t Ignore This!
The data supports this:
Bottom line: If you want people to opt-in, your pitch has to be front and center.
But…HOW?
Two Options F E A T U R E B O X
H O M E P A G E S Q U E E Z E P A G E
1.
2.
7.5%
Strategy #2: The Homepage Squeeze Page
Two Options F E A T U R E B O X
H O M E P A G E S Q U E E Z E P A G E
1.
2.
Design FTW
Pro Tip:
Pro Tip:
Pro Tip:
Strategy #3: The Social Squeeze Page
21.7%
Topic
Video
Pro Tip
Social
Form
Traffic
Strategy #4: About Page=Landing Page
Traffic
Strategy #5: Popups (The Right Way)
DUDE…you need to use a
popup.
Exit Intent
Targeted Pitch
Strategy #6: The Content Upgrade
$12 per subscriber
3,590 subscribers
$43,080 revenue
@
$42,628 profit
$372 cost
$90 design
$282 Leadpages
+
Strategy #7: Expanded Guest Post
2012 2013 2014
Backlinko Email List
2012 2013 2014
Backlinko Revenue
Trust me :)