Sales Manager Hosting Eastern Europe

Jan Lekszycki

Parallels Automation

Cloud Services Delivery Automation

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Parallels is a Leader in Cloud Services Delivery and Desktop Virtualization

• Founded in 1999, 800+ employees worldwide• 100+ patents filed, pending or granted• Profitable, self-funded, 50%+ 4-year growth CAGR• Partnerships to deliver excellence: Microsoft, Apple, Intel, AMD, HP, Dell

Strong Foundation

• 10M+ small businesses in 125 countries• #1 Cloud Service Enablement provider

with reach into 90% of small business clouds (5000+ providers)

Cloud Services Enablement

• 2M+ desktops WW• #1 in Mac Virtualization with 73%

retail new units market share (for Q1 2010)

Desktop Virtualization

Self-Service Control Panels

Server Virtualization

Provisioning Billing35%

65%

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Presence Web

• Web, Blog themes and modules

• Galleries’, CMS applications• eCommerce & eMarketing, • Payment, Certificate, Domains• Wiki, Knowledge Base, Intranet

Other Addressing specific verticals and horizontals

Infrastructure

• Backup• Monitoring• Security• Network Tools• System Management

Self-Service Control PanelsParallels Panels for Customers & Channel

VirtualizationParallels Containers, Parallels Server Bare Metal

ProvisioningParallels Operation Automation

BillingParallels Business Automation

Messaging & Collaboration

• Mail, Archiving, AV/AS, Backup• Fax, Mobile/Sync, Chat, Lists,

Mass Mailer, Groups• Collaboration • Voice, Video• Mobile

Enabled Services Service Components – Applications and Syndicated Services

Enabling Complete range of Cloud Services for SMBs

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How to Increase Profits

Enable New Services• Develop new services• Drive better bundled services • Create new business models

Improve Existing Services• Improve time to market• Create a better experience• Up-selling and cross-selling

Cut Costs• Improving offering quality• Grow customer satisfaction• Optimize Operations

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Parallels Automation is a cloud service delivery

system that allows you to

quickly launch and profitably deliver the cloud services

demanded by small business

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Proven with Hundreds of Service Providers

CSPs

Mass Market Hosting

VAR &

SaaS ISV

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Deliver any Cloud Service

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Back Office Systems

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Provision

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MS CRM SaaS

VirtualizedServices

200+ APSApps

SharedHosting

ParallelsContainers

ParallelsServer

OCSMSSharePoint

MSExchange BlackBerry

ERP CRM

Helpdesk Billing

SSL

PaymentGateway

DomainRegistrar

Marketplace

APSCatalog

Parallels Automation

Syndication

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Automation

Parallels Automation

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Provision

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Automation

Virtualized Infrastructure

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Parallels Automation

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Increase Revenue Per User: More Services► Shared Hosting Provides customer self-service, upgrades and billing. Supports both

Windows and Linux platforms. Next generation Linux shared hosting.

► Virtualized Services Offer VPS, VM’s and Desktops and cloud computing (incl. Hyper-V).

► Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 2007 2010 and Office365

► Open-Xchange Affordable Alternative to Microsoft Exchange

► Microsoft OCS Microsoft Office Communication Server

► Mobile Access

► Messaging Security

► Message Archiving

► Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage.

► MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users.

► SaaS Delivery hundreds of applications as a service, based on APS Standard (www.apsstandard.org) .

► Dedicated Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel.

No system in the market does what PA does.

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• Achieve up to 99.999% availability• Performance degradation on overload instead of faults

High availability and increased stability

Shared Hosting NG Service ModuleVPS level isolation with simplicity of Shared Hosting

• Every site is limited by CPU, RAM, bandwidth• VPS like fair CPU scheduling• Different site limits/SLA for different users

Site isolation for high SLAs

• Zero Downtime Maintenance• Seamless capacity management• Top resource consumers reporting

Simple Maintenance

ProLiant DL160 G624G RAM, 2x Intel 5520, 250G SATA

PowerEdge R410, C610024G RAM, 2x Intel 5520, 250G SATA

Parallels recommends

• By consolidating servers with 5-10x in density of websites

• With very simple servers upgrade and replacement

Reduce OPEX

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• Customer logs into System Center Web Interface for VM creation and management

Integrated with DDTK-H for System Center users

Automating Hyper-V Service Delivery – Jan 2011Fastest time to market with Hyper-V services

• Applications, VPS, cloud services• promotions, unified billing

Create and market high margin service plans

• Service Provider rapidly creates storefront• Focus on ARPU and customer service

Automate cloud services storefront

• End-to-end ordering, provisioning, billing, etc. • Sell packages, up-sell services, unified billing

Rapidly deploy Hyper-V VMs

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• Enterprise PBX features without upfront investments

• Pay as you grow• Tightly integrated with other messaging

and collaboration services

Benefits for Small Business

• One more essential communication service

• Enter the new market with fast growth rate• Upsell to the existing e-mail and IM

customers

Parallels Automation H1 2011 –Hosted VoIP Advanced Telephony Services

Benefits for Cloud Provider

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Automate BroadSoft VoIP Communications Services

• Automate VoIP service delivery for lower costs• Integrated VoIP with Microsoft UC features for higher ARPU• Unified billing for less churn

Make VoIP more profitable

• Automate delivery of hosted BroadSoft BroadWorks• For large customer base

• Syndicate and sell BroadWorks hosted by a BroadSoft provider• Enter market with minimal investment

Add VoIP to your cloud services

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• Attract more customers by allowing them to configure and order Cloud Servers through intuitive configuration screen.

Intuitive Server Configurator

• Be more flexible by offering billing based on hourly usage. Customers pay only for their real usage.

Hourly Billing

• With the new intuitive setup wizard Resellers can go live in a matter of minutes.

Reseller Setup

Parallels Automation Q1 2011 –Cloud Servers & Resellers

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Accelerate Office 365 Syndication Delivery

• Create profitable cloud services bundles • Add additional cloud services without

development effort• Create downstream reseller channel

(when supported by MS)

Make Office 365 more profitable

• Cloud service delivery platform• Deliver Office 365 as a SaaS service• Add new Office 365 services as they

become available

Fastest way to launch Office 365

Parallels Automationat Service Provider

Additional Services

Syndication

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