Jamie Downing | Portfolio Magazine

JamieDowning

Volume One 2012 magazinePortfolio

featured designer

26 everything else

18 page layout

04 cover design

r e a l w o r l d d e s i g n

jamiedowning.carbonmade.com

5

> C O V E R - D E S I G N <

Innerview.................................................5

Dfashion..................................................6

Creating................................................12

Workhorse............................................14

contents

> P A G E - L A Y O U T <

Bread & Butter.........................................18

Spa Guide..............................................20

Versace 2012.........................................22

Porsche Cayman....................................24

>EVERYTHING-ELSE<

Video Director........................................26

Album Design........................................28

Illustration.............................................30

Web & Logos..........................................32

> 2 < portfolio

5

For over 20 years I’ve created page layouts and magazine

covers for national retail newsstand, directed photography

and organized photo shoots, and utilized digital illustrations

and free-hand drawings skills. A solid background in web design, e-pub

online technologies, and packaging design are core to my skill set. I pos-

sess proficiency with a broad range of business software applications

and graphic desig0n tools including all features of Adobe Creative Suite

(CS5.5) as well as other design software on both Mac OSX and Windows

platforms. Audio/video production, engineering, and mixing round out a

comprehensive, but well-tune list of competencies.

My goal is to create original designs and produce work for all types of

projects on any level from start to completion. I look forward to the op-

portunity to meet with you, present my portfolio, and further discuss how

my experiences can benefit your organization. Please do not hesitate to

contact me with any questions you may have.

Kind regards,

Jamie Downing

515.306.3181 - [email protected]

message

portfolio > 3 <

>

Don’t Blow It... In a sea of magazine covers

what sets yours apart? What catches your eye and makes

you instinctively pick it up and start flipping pages?

Editorial content and the best layouts will never been

read nor seen until you master the art of cover design.

Walk into any bookstore, take a look at the magazine

rack, and realize how quickly you become lost in the

crowd unless you have a focal point that sets you apart.

Your One & Only Chance?

dFashionSTYLE FOR PEOPLE ON THE MOVE

Hot Weekendship and exciting

2-day trips

+ Test DrivePorsches' new

Cayman Turbo RS—look out 911

In Excess?socially accepted

etiquette rules New Spring Looksfirst peek at latest

trends for 2012

SPECIAL MENS GUIDE ISSUE

Good Eatshealthy cuisine

on the run

www.dfashion.com april 2012

Vol. 23 Issue 216

Spa Luxuryguide to the

best places to relax some

dFashion


2-day trips

Spring Looksfirst peek at latesttrends for 2012


on the runapril 2012

Vol. 23 Issue 216

STYLE FOR PEOPLE ON THE MOVE

New Hairinsider trends from top salons & stylists

SkrillexAfrojak

MobyBenny

BenassiFlux

PavilionMorganPage

Carl CoxWolfgangGartnerFerry

Corsten

Spring

Music

Special

Awakening

Festival

IssueSoldier Field

16-17 June



dFashion


Vol. 23 Issue 216STYLE FOR PEOPLE ON THE MOVE


2-day trips


Good Eatshealthy cuisine on the run

our guide to make sure every thing

goes just right

Night Out make it a night to remember

dFashionVol. 23 Issue 216STYLE FOR PEOPLE ON THE MOVE

designer spotlight

VErsace2012Hot Weekends

hip & exciting2-day trips

Good eatshealthy cuisine

on the run

music sceneroyKSOPP & roBYN

INTERVIEW

spa guidePARIS | INDIA | JAPAN

test drivePORSCHE CAYMAN r

SPRING LOOKSFIRST PEEK

theCover

SkrillexAfrojak

MobyBenny

BenassiFlux

PavilionMorganPage

Carl CoxWolfgangGartnerFerry

Corsten

Spring

Music

Special

Awakening

Festival

IssueSoldier Field

16-17 June

portfolio > 5 <

Example TWO...

Simple yet elegant. This cover is

supports a more traditional format.

A list of blurbs on the left hand side

create a clean design while still

giving the striking image the full

impact it deserves.

theCover

dFashionVol. 23 Issue 216STYLE FOR PEOPLE ON THE MOVE

designer spotlight

VErsace2012Hot Weekends

hip & exciting2-day trips

Good eatshealthy cuisine

on the run

music sceneroyKSOPP & roBYN

INTERVIEW

spa guidePARIS | INDIA | JAPAN

test drivePORSCHE CAYMAN r

SPRING LOOKSFIRST PEEK

portfolio > 7 <

Example THREE...

Provocative without being offensive.

This cover uses a little shock value to

capture attention. The photo supports

the ‘Etiquette Rules’ blurb question-

ing what is acceptable in public, if

anytime. The inset photo (shown

above) supports the main photo as

‘the aftermath’. Since this is the

Men’s Guide Issue, the addition of a

car blurb and photo are directed to

men in the 25-45 age group.

theCover

dFashionSTYLE FOR PEOPLE ON THE MOVE


2-day trips

+ Test DrivePorsches' new

Cayman Turbo RS—look out 911

In Excess?socially accepted

etiquette rules New Spring Looksfirst peek at latest

trends for 2012

SPECIAL MENS GUIDE ISSUE


on the run


Vol. 23 Issue 216

portfolio > 9 <

Example FOUR...

Classic beauty with uncompromising

style. An eye-catching photo with

well-placed blurbs draw attention to

the minimalist cover design.

theCover



dFashion


2-day trips



on the runapril 2012

Vol. 23 Issue 216

STYLE FOR PEOPLE ON THE MOVE

New Hairinsider trends from top salons & stylists

portfolio > 11 <

Effective cover design starts well before firing up InDesign, placing a picture and applying type. This simplified process shows my typical cover design work-flow following target audience selection and determining which image best conveys the message you want readers to relate to.

Creating the Design

theCover

JamieDowning

Volume One 2012 magazinePortfolio

featuring graphic designer

everything else

indesign layout

cover design

m o d e r n d e s i g n t o w o r k h o r s e

PORTFOLIO.COM $5.95

PhotoshopAfter agreeing on the direction and the pho-tos have been shot, it’s time to enhance them in Photoshop. In this example I wanted a sketched overlay look and image ef-fects to emulate a old tube TV and video player elements.

portfolio > 13 <

Concept I usually start by sketching out several design ideas by hand. In this example, you see one of the four original design ideas. One of the keys to good design is presenting a concept to the editor early in the process so you can agree on the creative direction. This lets you work out issues before the photo studio.

Creating the Design

InDesignAuto kerning? NO! The kerning and spacing can be just as impor-tant as the typeface chosen. The final cover is assembled, color pallette built, UPC code and mailing labels double checked, and readied for press.

theCover workhorse Design

Example FIVE ShopNotes Magazine

ShopNotes presents some unique chal-lenges for cover design, mainly how to take

a somewhat bland subject matter and sell it. Despite being a niche magazine ShopNotes is

sold worldwide and has one of the top sell-through rates of any magazine.

Example SIXImage and the client

On both the front & rear cover the image was enhanced with extensive Photoshop editing to get a flat image to pop. One of the keys elements to ShopNotes’ success is under-standing who buys the magazine and creating a cover that speaks directly to them.

portfolio > 15 <

Example SEVEN Special Interest Publications

Might seem like oh hum design but the truth is DIY publications are a big market, bigger

than most parent magazines these days. That also means the competition on the news-

stand is brutal. All four of these designs have sold very well, and are in reprint.

workhorse Design

> 16 < portfolio

Example EIGHTKnow Your Target Audience

The key to the success of these covers is that they stand out from the competition and capture attention. With the use of spot colors they seem to pop off the newsstand. They are not designed to win awards, they are designed to sell, and they do.

portfolio > 17 <

Layout bread & butter?

ShopNotes layouts may seem ‘bread & butter’ but look closely. Every article includes concept sketches for editorial, setting up the photo shoot, directing photography, creating rough art work, and compiling the final layouts.

> 18 <

> 19 <

A magical and transformative atmosphere that

evokes feelings of mystery, depth, and intrigue,

aspires to fulfill your deepest wishes and

profoundly and positively enhance your life.

SpaGuide

Kennebunkport: “An achingly romantic destination…” which excels in romance…and here at The White Barn Inn & Spa, we excel at exceeding your expectation. It’s often the simplest touches that can take your experience to new heights of quality and ser-vice; luxuriate in our plush bathrobes, relax in deep, rich furnish-ings or indulge in a leisurely, butler-drawn bath. A hint of fragrance from the fresh flowers in every hotel room, a valet at your service throughout the day, turndown service each evening…all as you would expect from the best five star hotels, and now available for your pleasure at The White Barn Inn…your ideal Kennebunkport luxury hotel experience.

Explore Kennebunkport’s premium shopping in Dock Square, walk arm in arm along the Maine coast beaches or discover the rich history of Kennebunkport whilst browsing antiques. And after your excursion around the sights of Kennebunkport be pampered with a Spa Treatment to die for.

paris | india | japan

Our luxurious Spa Treatment Suites feature an en suite bathroom. India Showers and a “soaker” tub are also available in the Treatment area.SpaGuidePamper yourself or a loved one with one of our luxurious Spa Treatments. In your room or by the indoor pool with a view, our luxury Japanese Spa will relax your mind and rejuvenate your soul.

> 22 <

TurbodFa

shio

n

Cayman Turbo RS the little porsche grows up

In addition to winning as a brand overall, Porsche also won this year’s overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won over-all in the sports car segment while the Cayenne was cho-sen as the ideal luxury crossover. This also marks the 5th consecutive year that Porsche has taken the top spot in the IVA’s sports car category.

“An ideal vehicle is one that meets the owner’s expecta-tions for the product. They do not want it changed. They don’t want it bigger. They don’t want it faster. They don’t want its styling changed,” says George Peterson, president of AutoPacific. “When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has cre-ated cars that owners say they love just as they are.”

The IVAs are driven by data collected from thousands

of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments. In addition to identifying seg-ment winners, IVA also establishes numerical ideal vehicle ratings for virtually every passenger car and light truck in the United States market. These results come from cal-culating owner input across 15 specific areas related to a vehicle's attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver's seat comfort, driver's seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.

The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal.

> 24 < portfolio

RSIn summary, the Cayman

Turbo RS sets clear accents and leaves no questions un-

answered. Exterior styling is no exception. And we find that this

suits the user very well.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

In addition to winning as a brand overall, Porsche also won this year’s overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won over-all in the sports car segment while the Cayenne was cho-sen as the ideal crossover. “When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners say they love just as they are.”

Style & Functionall-in-one package

“An ideal vehicle is one that meets the owner’s expectations

for the product" -Porsche NA

portfolio > 25 <

> 26 < portfolio

scheduleorganizeshoot

When faced with a

tight production

schedule, proper

planning isn’t

an option. It’s

everything.

directorVideo

portfolio > 27 <

Organizing and coordinating cameramen, lighting & sound engineers, the talent, legal forms, and model releases... That was the easy part.But limited access to the location meant a short, 24-hour shooting window. Keeping it all on a tight schedule while maintain-ing the creative flow was the fun part.

view online: http://youtu.be/NJrgrkM4USs

Video

www.galleryofvoices.com - myspace.com/galleryofvoicesmusi

c

don’t look away

the voice

brighter side

rainy day

only you

don’t look away (nightlife mix)

galleryof voicesFBI anti-piracy warning:

unauthorized copying

is punishable under

federal law. all rights

reserved. unauthorized

reproduction is a violation

of applicable laws.

m2009 gallery of voices

ka

ep 1. don’t look away

2. the voice

3. brighter side

4. rainy day

5. only you

6. don’t look away (nightlife mix)

gallery of voices are:

allen coppock

jamie downing

chad davis

mastered by Dr. Fink at StarVu Studio

all songs written & produced by gallery of voices

additional production & engineering by greg best

additional vocals on tracks 4 & 5 by debra hennesy

we wish to thank our families, friends,

& supporters who helped make EP a reality

FBI anti-piracy warning: unauthorized copying

is punishable under federal law. all rights reserved.

unauthorized reproduction is a violation of applicable laws.

m2009 gallery of voices

k acontact us:myspace.com/galleryofvoicesmusic

e-mail [email protected]

www.galleryofvoices.com

of voicesgalleryg

allery of vo

ices - ep

gallery o

f voices - ep

portfolio > 29 <

technical

A critical eye and discerning at-

tention to detail are requisite

skills for a technical illustrator. Save

time and money with a designer that

can draw outside the computer box.

Technical illustration & photo editing.

The examples shown here are of illustra-

tions using Adobe CS. They support the edito-

rial copy for articles in ShopNotes magazine. To

the right are detailed exploded views compiled

using multiple photographs.

30

Articles, brochures, catalogues, and

websites require skills beyond tradi-

tional typography and page layout

design. A strong background in Illus-

trator & Photoshop are the key.

S2 7.9 Class Illustrations. Even after com-

pleting several hundred boat drawings for

SAIL magazine, I still enjoy providing clients

with custom illustrations of their private boats.

Every detail is matched 100%.

Providing concise, how-to

instructions to readers can

be a real challenge. Detailed, step-

by-step illustrations like the ones

to the right are often the answer.

Photo supplied by client.

www.synthspa.comwww.galleryofvoices.com

The two examples of web design

below were created with e-com-

merce in mind. The goals were to

be simple, direct, and effective.

I developed all the code, logos, pho-

tography, and embedded streaming

audio and video for both web sites.

I also created the supporting pages

for Amazon, iTunes, Reverb Nation,

and Facebook for social networking.

W E B d e v e l o p m e n t

SynthSpa

portfolio > 33 <

CAMERON DOWNING

Jamie Downing | Portfolio Magazine

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