Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores",...

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Online Appointment Booking Solutions
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Transcript of Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores",...

Page 1: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Online Appointment Booking

Solutions

Page 2: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

What if…

Page 3: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

…you could convert ALL your web visitors into SALES?

(I assume you spend a lot of your time working on this already)

Page 4: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

You have eCommerce enabled

SEO, Content creation & distribution

You have your address on show

Maybe even a Store Locator

Page 5: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 6: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

You have eCommerce enabled

SEO, Content creation & distribution

You have your address on show Maybe even a Store Locator (If you’re very lucky Leadformance did it)

You have your opening-hours

and your phone number (manned ONLY during opening-hours)

Page 7: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 8: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

You have eCommerce enabled

SEO, Content creation & distribution

You have your address on show

Maybe even a Store Locator (If you’re very lucky Leadformance did it)

You have your opening-hours

and your phone number (manned ONLY during opening-hours)

(menu system… ‘press 7’)

Page 9: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 10: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

You have eCommerce enabled

SEO, Content creation & distribution

You have your address on show

Maybe even a Store Locator (If you’re very lucky Leadformance did it)

You have your opening-hours

and your phone number (manned ONLY during opening-hours)

(menu system… ‘press 7’)

Page 11: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 12: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

You have eCommerce enabled

SEO, Content creation & distribution

You have your address on show

Maybe even a Store Locator (If you’re very lucky Leadformace did it)

You have your opening-hours

and your phone number (manned ONLY during opening-hours)

(menu system… ‘press 7’)

a GENERIC email… [email protected]

[email protected]

You even installed a ‘Live Chat’ plugin

Social media presence (as many as you can manage)

Page 13: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 14: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 15: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

But do you know…

Page 16: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

How many web visitors actually convert into

Sales ?

Page 17: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 18: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

How many hits your website gets

outside of opening hours?

Page 19: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

83% of purchases take place in-store(…thanks Pierre-André for that stat)

34% of UK customers look at a product

online before making a purchase in-store

A trend called ‘reverse showrooming’

Page 20: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

What do we know:

For local searches customers are using mobiles & tablets

more than laptops & PC’s

All your customers have a SMART device

and all use Social media

Page 21: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

No reinvention of the wheel please…

I would like to talk about a tool

A call-to-action that enables your visitors to book a face to

face consultation, enabling your staff to do what they are

best at, SELLING!

Page 22: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

We add a ‘plugin’ to your website enabling your web

visitors to book appointments directly online

What we do…

Confirmed appointments!

Page 23: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

European leader in Online Appointment Booking solutions

32 Million appointments booked to date

1 appointment booked every 2 seconds

1 million users

8 years of market experience

10,000 Man-days of development time

99.6% client retention rate

Background: Who are we?

Page 24: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

What is a CONFIRMED appointment?

It’s not an email request form

It’s not a ‘Live-Chat’ (70% inactive)

It’s not a request for a call back

Very Expensive (Indirect costs)!

Page 25: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

What is a CONFIRMED appointment?

Instantaneous feedback

No need to speak to someone

Can be made 24/7

Page 26: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 27: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 28: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 29: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 30: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 31: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 32: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Email & SMS confirmation…

Date & Time Location

Name of person appointment is with (if desired) Link to a Map

Ability to cancel or change the appointment time

Page 33: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

…Coralie can also receive an SMS or Email notification

Page 34: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

…and Email / SMS reminder

An hour, a day, a week before the appointment…you decide

Page 35: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

No-Show’s & DNA’s

Modify the appointment DIRECTLY from the

Email / SMS

Customer in control

It’s better for the customer to cancel than to have a DNA

Page 36: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

We achieved an 80% reduction in no shows for

No-Show’s & DNA’s

Page 37: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

80%

Page 38: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

80%

Page 39: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 40: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

FACT

Page 41: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Not really

Page 42: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Management

Page 43: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 44: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Data

=+

Page 45: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Give customers control

40% of your appointments will be booked outside opening hours!

Page 46: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Mobile Friendly

40% of online appointments are booked using

a mobile device. (20% of all)

Page 47: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

What does this mean…

…your customers can book appointments on

Saturday night at 11:30pm, whilst on the couch,

eating pizza, watching Game of Thrones !

Page 48: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

AXA - Call back

Page 49: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Security Off-line

Page 50: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

STRONG

Page 51: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Timendo

Servers

Offline capabilities…

Page 52: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Social Media

Page 53: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Implementation

Integrate up to 300 of your sites/locations per month

Full Training / Setup / Follow up & Support

Customer Service

Phone support during your opening hours

Calls answered within 15 seconds

Remote support access (Webex)

Page 54: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014
Page 55: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Jamie A Cowan - Senior Business Development Manager

[email protected]

Tel: +44 (0)20 34 450 657

Page 56: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

a

Jamie A Cowan - Senior Business Development Manager

[email protected]

Tel: +44 (0)20 34 450 657

Page 57: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Thank you…

Page 58: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Jamie A Cowan

[email protected]: +44 (0)20 34 450 657

There is no ‘I’ in TEAM

Eddy Amarouche - [email protected]

Kevin Jolly - [email protected]

Page 59: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Extra Special Thank you

Page 60: Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

Aurore Hochard

Paul Plant

Richard March

Martin Lamming

Alastair Thornton

Serena Adams

Mark Churchill

Matthew Thompson

James Moore

Shailan Mohan

David Suaza

Louise Fellows

Jo Yarnall

Tracy Duggan

Arsalan Musharraf

Stephen Seage

monet mcgee

Laura White

Matt Murdoch