Start your conversationJyri Engeström

Co-Founderjyri.jaiku.com

What could disrupt blogs?

1. Simpler

2. Cheaper

. Frees from need to go to inconvenient plac

Requirements of a disruptive innovation

Microblogging

Lifestream

p p y j

p

Live events

Widgets

1. Simpler

2. Cheaper

. Frees from need to go to inconvenient plac

Is microblogging disruptive?

Can be accessed in numerous ways

1. Simpler

2. Cheaper

. Frees from need to go to inconvenient plac

Is microblogging disruptive?

your phone’s ct list to life

Who you’re with(Bluetooth)

Availability(ring profile)

Where you are(freely named cells)

hat you’re planning next(calendar)

Latest Jaiku

he people you bout. Just your phone

peripheral

r of updates he people you

r of updates he people you

r of updates he people you

r of updates he people you

d rsations

d rsations

d rsations

Blog post 1 per week

Photo 1 per day

Jaiku 1 per hour

1. Simpler

2. Cheaper

. Frees from need to go to inconvenient plac

Is microblogging disruptive?

Defining the microblogging category

p messaging

Social networking

Microblogging

MicrocontentWeb communities

Social objects “take away”

• Consumed on the move• Short bursts

Continuous use

• Available everywhere• Consumed sitting down• Long sessions

Occasional visits

• Limited availability

Mass potential?

Thanks

jyri.jaiku.com

follow jyri

+46-737-494-0501 jaiku.com/download

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