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![Page 1: J](https://reader034.fdocuments.in/reader034/viewer/2022042906/589b03e31a28abb85d8b4f87/html5/thumbnails/1.jpg)
CASE OF DIY AND SOCIAL MEDIA
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• WHO ARE THEY? WHAT DO THEY DO AND WHY DO YOU CONSUME THEM AS A ‘PROSUMER’?
• Kaylina Eileen Garcia is a YouTuber and is also well known on Instagram and Musical.ly with over 305k+ followers. She has become well known because when she revealed her age, it was a shock to the public as she doesn’t look her age. I consume them as a prosumer as she posts very entertaining vids on her YouTube channel but also consumes social media as she is a socialite.
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WHAT MEDIA PLATFORMS DO THEY USE? ACCESS? IS THERE INTERACTIVITY?
Kaylina has a;
• YouTube account: Kaylina Eileen
• Snapchat: @Eileen.kaylina1
• Instagram: @_kaylinaeileen
• Musical.ly: @_kaylinaeileen
• Twitter: @KaylinaEileen
All these apps are free and are able to access through apple or android phones/ devices. She’s able to interact with her target audience which is 15-18 and also her secondary audience which is 20+
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PROVIDE EXAMPLES (CLIPS, IMAGES, BLOG POSTS, ETC.) OF THEIR WORK – LINK TO ‘USES AND GRATIFICATIONS’.
• The uses and gratifications that we gain from Kaylina’s videos a entertainment
https://www.youtube.com/watch?v=RnyMpjzKIsQ
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IDENTIFY ANY PASSIVE (E.G. ADS ON FACEBOOK – ON THE SIDE) AND ACTIVE QUALITIES (LIVE VIDEO OPTION ON FACEBOOK)
• When it comes to Kaylina’s Instagram, she tends to advertise clothes she wears and products she uses. On her YouTube channel she doesn’t tend to put ads on.