DEATH OF COPYRIGHTJ. S. PATIL

Future Imperfect

The revolution in internet and technology has made the future much more uncertain than most people assume it to be.

People can make money by protecting their intellectual property in the present digital age.

Death of Copyright

If one wants to enforce copyright law, one has to make it difficult to violate it.

One cannot make piracy impossible, but one must make it hard to pirate.

1900s: the United States was considered the great pirate nation of the world.

United States did not have a Copyright Treaty with Britain, and at that time, British authors made more money from sales in the U.S. than sales in Britain.

How death occurs

With the ease of acquiring and distributing content online, it is more difficult to enforce copyright despite there being a copyright law.

Even courts approve it – Google’s digitisation of books.

Remedy

One of the methods to protecting your content online is technological protection. you put your form of intellectual property in

some form of encrypted container. Defect: possibility of analog holes (or

analog loopholes) any person can pay for the content embedded inside the software just once but can use devices such as tape recorders or video recorders to record the content and ultimately distribute it for free or for a much lesser and negligible cost.

Further difficulties

If the person is a more sophisticated pirate, he or she could redirect the signal away from the speakers of your computer, directly to your device to ensure more clarity in capturing the content.

Solutions: Examples

Westlaw and Lexisnexis have technologically protected their databases by revealing little information at a time, and only when asked by customers.

Movie Piracy

Movie piracy is rampant. One can prevent it by making the

content different every time one saw it- different camera in different places, for example.

World of Warcraft: online game protection.

Extra-protection to Copyright

It means extra protection for the already protected content (which however is very weak in the present digital age).

It is like a lock for a password protected vault- it gives two or multiple layers of protection (the technological protection being the lock on the vault and the copyright protection being the password to open the vault)

Money Making from Copyright

Include advertisements in the inside the product.

Showing particular branded products in movies.

If pirated, more people see, resulting in more revenue to the producer.

“1000 true fan” theory

This theory states that if you can find 1000 true fans who really like and enjoy your online content, and would go to any extent to buy your work online, then each fan would be willing to spend (for example) $100 per year on your products which adds up to $100,000- a good enough amount to make a living without having to enforce copyright laws.

Reputational Enforcement

Encryption: Public key and private key

Contract through digital signatures Arbitral clause Disobedience of the arbitral award Alternative: reputational

enforcement by decrypting the award and putting it on the net.

Put Copyright on Ventilator

It is not enough to produce copy right works

You should keep it with you By protecting it By making money out of it By using extra enforcement methods

This is how you can put your copyright on ventilator!

Conclusion

Let IP prevail over IT? Or else creators are discouraged Creators have to become wise Create carefully Make it difficult to pirate & survive.