J boye | web strategy, v1.00

@contentgirl • @erikmhartman

J. Boye

A New Web Strategy:Get a Good Grip on All Your Online Channels

Tutorial

November 2nd, 2010 • J.Boye • Aarhus (DK)Xaviera Ringeling @contentgirl • Erik M. Hartman @erikmhartman


• What is your name & organiza3on?

• What is your case?

• What is your role in this?

• What do you want to get out of this tutorial?


Please introduce yourself


What’s your problem?


What are your business goals?



What is your pain?



What do you have to improve?



Who do you need?



What do you need to tell them?



What’s in it for them?



When are you successful?

Big Company • www.bigcompany.eu

http://www.thebigcompany.com



How will you measure this?

Big Company • www.bigcompany.eu




How will you govern this?



What will your tactics be?


Which channels will you use?


This is your strategy!

@contentgirl • @erikmhartman@contentgirl • @erikmhartman

Define your communica:on strategy

• What are your business goals?

• What’s your pain, your business drivers?

• Who are your target groups?

• What’s in it for them?

• What will your tac3cs be?

• Which (online) channels will you use?

• When are you successful, how will you measure?

• How will you govern this?


And now for something completely different ...

J boye | web strategy, v1.00

Technology

Transcript of J boye | web strategy, v1.00