iTunes Radio: Lessons from America

iTunes Radio: Lessons from

America

© 2014 Edison Research and Triton Digital

Data from :


% Aware of…

Base: Total Population 12+

3%

5%

5%

8%

10%

14%

14%

24%

28%

40%

47%

48%

70%

Stitcher

Songza

Rdio

Last.fm

TuneIn Radio

Radio.com

Slacker

Google Play All Access

Spotify

Rhapsody

iTunes Radio

iHeartRadio

Pandora

iTunes has quickly leveraged its brand name into the American Internet Radio space


iTunes Radio has already achieved the third rank in monthly usage

2%

2%

2%

3%

6%

8%

9%

31%

TuneIn Radio

Slacker

Rhapsody

Google Play All Access

Spotify

iTunes Radio

iHeartRadio

Pandora

Brands lower than 2% Age 12+ not shown

% Age 12+ Who Listened in Last Month to…


iTunes Radio is strongest 12-24 but will need to go a long way to overtake category leader Pandora Percent by Age Group Who Listened in Last Month to:

1%

3%

4%

11%

5%

7%

11%

33%

16%

17%

12%

55%

Spotify

iTunes Radio

iHeartRadio

Pandora

Age 12-24

Age 25-54

Age 55+

Brands lower than 6% Age 12+ not shown


“When you saw iTunes radio available on your computer or mobile device, you were curious about it so you tried it”

Base: iTunes Radio Listeners

Agree Strongly 54%

Agree Somewhat 30%

Disagree Somewhat

11%

Disagree Strongly 5%


“You are a fan of Apple or iTunes and are generally excited to try any new service they offer”


Agree Strongly

43%

Agree Somewhat

44%

Disagree Somewhat

8%

Disagree Strongly

5%


“iTunes Radio has the type of innovation and quality that you would have expected from Apple and iTunes”


Agree Strongly

48%

Agree Somewhat

44%

Disagree Somewhat

5%

Disagree Strongly

3%


iTunes Radio usage:


Customized Only 24%

Pre-programmed

Only 32%

Both 44%


“As a result of using iTunes Radio, have you ever purchased music through the iTunes Music store using the ‘buy’ button?”


Yes 45%

No 55%


Four in ten iTunes Radio listeners say the time they spend listening is new time


Mostly replacing

Local AM/FM radio stations

18%

Mostly replacing

Internet Radio services

14%

Mostly replacing your

CDs/MP3 collection

11%

It's new time 41% Don't Know

16%

“Is the time you spend listening to iTunes Radio…?”


“You are satisfied with iTunes Radio”


Agree Strongly

47%

Agree Somewhat

43%

Disagree Somewhat

6%

Disagree Strongly

4%

“Don't you ever for a second get to thinking you're irreplaceable”

Internet Access and Digital Household Trends

Digital and Media Landscape

Online Radio

The Infinite Dial 2014

For a free copy of this presentation:

edisonresearch.com

[email protected]

Larry Rosin President, Edison Research

iTunes Radio: Lessons from America

Entertainment & Humor

Transcript of iTunes Radio: Lessons from America