It’s Time – Direct Mail Is More Important to Your Business Now
-
Upload
thomson-data -
Category
Business
-
view
18 -
download
0
Transcript of It’s Time – Direct Mail Is More Important to Your Business Now
Today, social media and internet marketing may have their names in the public eye, transforming
the focus to digital marketing. Most of the times, it is not the best choice for every group of
customers. Besides the ever changing landscape of digital marketing, the Direct Mail stands as a
trustworthy strategy that uses time tried practices to create considerable results.
It’s Time – Direct Mail Is More Important to Your Business Now
If you think the direct mail marketing has gone the way of the dinosaur, reconsider. As per the
Harvard Business Review reports, the direct mail list has a 25% response rate compared to 23
percent of emails. According to a recent survey, customers aged 65 and above are the primary
contenders for direct mail, since they have a tendency to stay at the same location for a long time
and they appreciate perusing the mail.
Why do Direct Mailing List is important in this era of eCommerce?
Direct mail creates a one-to-one connection that is hard for any other marketing channels to
match. It is a good marketing channel because of its low cost and high response ratio. The Direct
Marketing Association (DMA) survey reveals that the average response rate of direct marketing
is between 2 and 6 percent. When balanced with the right, creative and effective campaign, it can
deliver more than a piece of paper does and direct mail can backfire a powerful return on
investment.
Here are 4 amazing ways to make your direct mail marketing campaign a success:
#1. Be Targeted: Instead of a random blast of your sales messages to a crowd, search for a group
of audience who are in need of your products or services.
#2. Make it personal: Send the customers personalized messages to catch their attention towards
your products or services. Send them booklets, guides, brochures.
#3. Offer a great coupon or promotion: The quality direct mail is not only packed with accurate
info, but also tempts the audience with an amazing offer. A freebie may include a discount price
or a bonus gift or a free trial.
#4. Remember quality control: Once you send the mail to your consumers, never ever disappoint
them with poorly written content. Make sure everything is 100% correct and proofread for
grammar, and spelling. It should have a call to action for customers to connect and as a marketer
it is your task to follow up with the potential prospects by keeping them in a loop.
Resources:
http://www.thomsondata.com/
Tags: buy direct mail list, direct mailing list, direct mailing list usa