Its all about links baby
-
Upload
paddymoogan -
Category
Documents
-
view
4.029 -
download
10
description
Transcript of Its all about links baby
![Page 1: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/1.jpg)
Lets Talk About Links Baby
Think Visibility5th March 2011
Paddy Moogan, SEO Consultant
![Page 2: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/2.jpg)
What I’m Going to Cover
• Sites Submitted• Generic Tips• Shadier Stuff (Fun Stuff!) – Edited
Out
![Page 3: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/3.jpg)
Thefoodplace.co.uk
Restaurant Review Website
![Page 4: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/4.jpg)
Link Analysis – Always Do ThisCurrent Profile:
• Lots of sidebar / sitewide links
What they need:
• More domain diversity
![Page 5: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/5.jpg)
Link Bait / Ego Bait
Easy Wins –
• Top 10 Restaurants in Leeds• Top 10 Italian Restaurants in London
Increase your chances of getting the links -
Shortlist the ones with websites & contact details
Run a Survey on your site
![Page 6: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/6.jpg)
Using Twitter for Links (The Easy Way)
Sample of 50 followers, 38 had websites...
![Page 7: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/7.jpg)
Step by Step...Find all your followers & get a CSV
http://friendorfollow.com/
![Page 8: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/8.jpg)
Find their Website URLs
http://qwerly.com/
http://qwerly.com/paddymoogan
![Page 9: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/9.jpg)
Will Take a Long Time – Boring!
![Page 10: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/10.jpg)
The Solution – Scraping Google Docs =ImportXML Function +
CONCAT
• Reach out and ask for a link• Launch link bait targeted at them via
Twitter• TheFoodPlace.co.uk - I have this list for
you
![Page 11: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/11.jpg)
Links from your Customers...Potentially Easy Win
Some Ideas on How to Get them to Link
• Feature in Newsletter• Promote their special offers• Review them on the blog
![Page 12: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/12.jpg)
Smartcatlearning.com
Children’s Dyslexia Test
![Page 13: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/13.jpg)
Quick AnalysisCurrent Situation
• Not much domain diversity• Some good strong links
Opportunities
• Schools• Parent groups• Mummy bloggers (there are loads!)
![Page 14: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/14.jpg)
Seriously, there are loads!Start with the basics
Find a good one -
Then click on “Similar”
![Page 16: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/16.jpg)
Lots of Link TargetsGives you lots of useful data
![Page 17: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/17.jpg)
Shopsafe.co.uk
Retailer Reviews & Vouchers
![Page 18: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/18.jpg)
Ego Bait
• Awards for Websites• Give badges to winners• Do across every category
![Page 19: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/19.jpg)
Blue Sky Idea
Become a Review Aggregator
• Push customers to leave reviews more• Act as an independent review site• Let retailers use the reviews on their site
(for a link)
![Page 20: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/20.jpg)
Extra Tip...
Implement Microformats for Shop Reviews
Reported 14% Uplift in CTR (Don’t Quote that)
![Page 21: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/21.jpg)
Acorn-printing.co.uk
T-Shirt Printing
![Page 22: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/22.jpg)
What Makes You Different...
You’re a Fair Trade Supplier –
You can get links for this...
![Page 23: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/23.jpg)
How to Find the Links
Advanced Search Queries
![Page 24: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/24.jpg)
Even More Targets...
http://www.fairtrade.org.uk/resources/links.aspx
![Page 25: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/25.jpg)
Universities & Charities
Be careful..
• Don’t overdo the anchor text
![Page 26: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/26.jpg)
Link Bait FTW
![Page 27: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/27.jpg)
Gifts4men.com
What it says on the tin
![Page 28: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/28.jpg)
Perfect for a Competition
www.competitionhunter.com
Catch me after for a full list of about 20
![Page 29: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/29.jpg)
Guest Blogging
Find Targets & Do Outreach First –
Offer them choice of titles
Then outsource to oDesk, Textbroker etc
![Page 30: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/30.jpg)
Extra Pro Tip
Add links to the top of the article
![Page 31: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/31.jpg)
Extra, Extra Pro Tip For Agencies
Find Generic Top 10 Sites & Use Multiple Times
![Page 32: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/32.jpg)
Ecommerce Sites
![Page 33: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/33.jpg)
Get a link from Safebuy.org.uk
• Pricey but a handful of strong links• Submit yourself to multiple categories
![Page 34: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/34.jpg)
Get Links to Product Pages
Create a video or screen cast of the product
Add HTML wrapper with link to product
![Page 35: Its all about links baby](https://reader035.fdocuments.in/reader035/viewer/2022081412/5454f2a8b1af9f40378b4619/html5/thumbnails/35.jpg)
New Start Ups...
60 Second Start Up Posts on Smarta.com