Digital PR - its all about the links, baby!
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Transcript of Digital PR - its all about the links, baby!
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Digital PRIts all about the links, baby!
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PROJECT
DATE CLIENT2004 - PRESENTVARIOUS MNCS
Mega & Guerrilla eventsPR, Marketing & Activations
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Current projects:
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Permission Monitoring App
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Mobile Data Backup: Dropmymobile
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Luxury concierge site: Posheby
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Advertising
Public Relations
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Problem with traditional PR
• It’s an art, not a science
• If you ain’t Apple, no one cares
• No ‘tangible’ results
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Why Digital PR?• Free quality links with the most concise
keywords
• Exists to get companies free editorial coverage
• Influence the media to win the ultimate goal: the trust of the consumer
• Beyond just quantitative, but qualitative results
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PROJECT
DATE CLIENT2010 - PRESENT VARIOUS TECH STARTUPS
Tech PRPress Coverage
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How to do Digital PR?
•Great content
•Quality keywords
•Proper distribution
•Exact Measurement
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How to get good content?
• Become a thought leader in a specific niche
• Identify the keywords in your industry and use them often
• Discuss relevant topics on your business
• Add different perspective into current events
• Write extensively (be controversial, if possible)
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6 types of content•Press release
•Company mentions
•Guest Posts
•Blogs
•Social media
•Videos
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PROJECT
DATE CLIENT2012 - PRESENT DROPMYSITE
Dropmyemailemail backup solution in the cloud
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Tips on great keywords
• Use Google’s KeyWord tool
• Avoid “Vanity” keywords
• The Value of Repetition
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Distribution: Utilize all channels
WebsiteMobile Site
Blog
SponsorshipPaid searchAdvertising
Word-of-MouthViral
Media
TwitterFacebookYouTube
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Distribution tool:Presswire
• www.avangate.com/community/resources/article/press-release-distribution.htm
• www.pressdoc.com
• www.mynewsdesk.com/sg
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PR measurement in press coverage
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PR Measurement in users/leads/sales
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PR measurement in quality
•Are you keeping your competitors out?
•Are you forming valuable partnerships?
•Are you building a brand?
•Are you reaching your target market?
•Do you have the right endorsements?
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Tips on engaging PR agencies
•Set clear KPIs to manage expectations for client and agency
•Coordinate PR effort with marketing, sales and web
•Understand that PR requires commitment and time
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www.slideshare.net/peterjustinyu/tech-pr-39176338
www.bebop.asia@peterjustinyu