Itinerary What is the purpose of your survey? Types of survey questions Evaluating your survey...
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Transcript of Itinerary What is the purpose of your survey? Types of survey questions Evaluating your survey...
Itinerary
• What is the purpose of your survey?• Types of survey questions• Evaluating your survey• Writing your survey questions• Homework
What are your objectives for this survey?
Discuss• Your goal is for people to want your product.
What do the people in your consumer market want? How can you improve their organization?
• What do you need to know about your consumer market, about your product or organization in general?
Write• On the consumer research survey worksheet,
write three your three objectives for this survey. What are aiming to accomplish?
Types of Survey Questions
Open-Ended Questions• One word• Short answer
Close-Ended Questions• Dichotomous (yes/no)• Multiple Choice• Scale• Rank
Open-Ended QuestionsOne Word Answer• In ONE word, describe how you feel about recycling at
WHS.
Short Answer• Do you have suggestions for how we can improve the
cafeteria food?
Listing ‘Other’ in multiple choice• What kind of phone do you have?
□ iPhone □ Samsung GalaxyOther: ____________________
Close-Ended QuestionsDichotomous (yes/no)• Do you own any clothing made by Nike?
□ Yes □ No
Multiple Choice•What is your favorite day of the school week?
□Monday □Tuesday □Wednesday □Thursday □Friday
Scale•How happy are you with your current backpack? Rate 1-5, 1 being extremely unhappy, 5 being extremely happy.
□1 □2 □3 □4 □5
Close-Ended QuestionsRankRank the following sports drink, 1 being your favorite, 4 being your least favorite:
__Crystal Light Energy __Gatorade__Redbull __PoweradeGridWhere do you put the following items in your
backpack?Small Pocket Large Pocket Mesh Pocket
PencilsPaperLunchHeadphonesBindersWater Bottle
□□□□□□
□□□□□□
□□□□□□
Evaluating your Survey• Purpose• Clarity of Questions• Response Choices
(too few/too many)• Spelling/Grammar• Variety• Lack of Bias
Begin Writing Your Survey Questions• Always think about the purpose of the survey to
justify your questions.• Check the evaluation rubric to make sure your
questions are valid.• If you finish early, find someone to peer review
your questions.• HOMEWORK: test your survey on at least one
person. Bring back your results.• In the next class, you will be evaluating your
questions in your groups, and selecting on the best questions for your survey.