55 Survey Questions For Customer Development

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1. What made you purchase our product in the first place.?

Goal: This will gain you an insight on how well your marketing, such as advertisement, message, and lead conversion process are working to reach out new customers.

2. What is the last thing you see or hear about our product that made you purchase it?

Goal: In order to find out what finalized their thought on purchasing your product/service and using said information to further attract other customers.

3. What can of failures with our product can create a negative experience?

Goal: This allows you to gain a future insight on what could cause the biggest impact of lost amongst customers and think of ways to either avoid them or rectify them if the worst comes to happen.

4. Have you used another product similar to our own and if so which one?

Goal: Simply put, this is a way to gather data on which competitor is currently losing customers and how to take advantage of it. Along with which need to be watched the most.

5. Why did you switch to our product.

Goal: Gaining an insight as to why they switch over to yours from another competitor is a great way to gather data. Said data can be used to further increase key points as to why your product is much superior compared to the competitors products.

6. Did your customer experience with a competitor the reason behind your switch to our product?

Goal: This allows you to view if they had a bad time interacting with the company during the duration of their relationship. This allows you to see what should be avoided in your own area when it comes to customer experience.

7. What kind of words do you use when you talk about our products to friends and family?

Goal: Lets you gain insight on what kind of words are used to describe both your company and product and in what way said words are being associated with them.

8. What qualms or discomfort do you feel when talking about our product?

Goal: Negative words attached to your brand will cause a negative impact on the business. Finding out what leads to this discomfort can help fixing the problem. Potential opportunities could be missed out on otherwise.

9.What are some features that competitors offer that we don’t?

Goal: Seeing what features your new customers have enjoyed with their other customers can be very beneficial. Either making your own kind of feature similar to them or simply gathering data on why the other brand is popular.

10. What are some features you wish to see in our future products?

Goal: Put simply, gathering data on which feature your customers would want to see and selecting the popular ones to integrate in future updates.

11. What is important to you as a customer when you are purchasing what we are selling?

Goal: Finding out what they value most as they purchase the product can lead to great information. Either the service they receive or quality of the purchase will affect future business.

12. What are some features we have that don’t seem as valuable to you?

Goal: Which of your features seems to be either confusing for your customers or simply seem to be used less compared to other features.

13. What frustration has our product manage to solved for you?

Goal: Lets you find out how much you’ve managed to improve issues the customers was having and using it a case to show that your product works.

14. What are some triggering events that cause you to think about our product?

Goal: To find out what causes them to immediately makes your product pop up in their head and using it to further advertise the product to other potential customers.

15. Has anyone influenced you into purchasing our product?

Goal: Influencers will be an important part of spreading your product around. Finding out who’s helping spread the good word of your product can be great, and offering them some offers can take the relationship a long way. If they are someone really well known it could lead towards a surge of customers.

16. What kind of image do you hold in your mind about our brand?

Goal: This allows you to see what kind of image the customers hold in their mind when they see your brand. Having a strong brand identity can help your business thrive and stand out from the sea of other competitors.

17. What are something’s we do better compared to other competitors.

Goal: Knowing what makes you are doing better compared to competitors can be highly beneficial, especially if said information is used to further showcase the product.

18. What can we do to further improve your experience with us?

Goal: Improving the experience your customers go through should be very important. This can lead towards always keeping a positive experience customers and shows that you do care about giving them the best they deserve.

19. Do you refer us to others and if so why?

Goal: Learning why the customer has shared your product with others can help gather data on what they best liked about the product, enough for them to advocate it to others.

20. What would you search in Google in order to find a product similar to ours?

Goal: Knowing what keywords people are using to search for similar products can help you immensely. Especially if you manage a way to find a way of also having said words make your product pop up.

21. What’s the one thing we should never stop doing?

Goal: There are some things that you should never take off from your products, especially if the customers find them highly appealing. Knowing which of these features they wish for you to always keep on will lead towards a positive boon in business.

22. What do you expect from the use of our product?

Goal: Expectation for the use of your product can affect how they view said product. This could lead to them either being happy with the product or simply annoyed that they getting what they wanted. Leading to lost of sale.

23. What would help you decide to change to our product?

Goal: Searching for a way that can help you switch a competitor's customer over to yours.

24. Would you even consider using our product if your are already using a competitors?

Goal: Tempting a possible future customer along with knowing if it’s possible to have them switch over whenever they become disappointed by the competitors products.

25. What other products do you consider using instead of ours?

Goal: Learning which preference they are leaning towards and trying to convince them why it’s better to choose yours instead of a product made by a competitor’s.

26. What do you know about the company?

Goal: A basic question that allows you to get a feel on what they may be aware of your company and how to apply it further into your business.

27. What Made you decide to partner up with us?

Goal: Asking customers why’ve they decided to partner up with you can be a bit of an eye opening questions. One response can be completely different from the others response, so asking multiple people is important.

28. What Strategic Questions Do You Ask Your Customers?

Goal: Strategic questions can lead towards a meaningful discussion and better relationship with the customer. But knowing which question to ask can be very vital. How do you use the information you’ve manage to gain and put to good use?

29. What Kind of impact has our product made on your business?

Goal: Asking customers if they’ve gained any positive boon in their business can be a valuable questions. Knowing that your customers is succeeding and using it as proof that your product works can take you a long way.

30. What would the ideal solution look like to you?

Goal: Gaining a point of view from your customers and finding out what it would take in order to get them back on board with your product. Create a list of concerns and provide it to the customer.

31. If we can solve this, how would it affect your view on our product?

Goal: This question helps to clarify the potential of maintaining a relationship between your business and the customer.

32. What has changed within the past couple of months?

Goal: This can be an incredible diagnostic tool if asked. This allows your customers to vent any problems they may be having with the product and give you fresh perspective on why they’ve become frustrated.

33. Tell me about your favorite service experience you have had, whether in business or as a consumer.

Goal: Learning from other business and how they’ve successfully manage to keep a positive light with their customers can be quite fruitful. Incorporating them can be beneficial can be but only if it works for your business model.

34. What's the most recent example of how we have exceeded your expectations?

Goal: The absolute pleasure in receiving a highly positive view can take your company far. Knowing that your customer was satisfied by the results your product achieved can lead towards a great way to generate further positive view on the business.

35. Is there a recent example where we have not met your expectations?

Goal: High expectation can also lead towards a road of disappointment amongst customers, especially any new ones that joined up due to hype. Knowing when to reach a balance and ensure that any problem can be handled and fix can net a positive view.

36. In a single sentence describe yourself.

Goal: The customer will proceed to describe themselves, gaining you insight on themes and patterns.

37. What would you miss the most if you could not use us anymore?

Goal: This question can help you pinpoint your strengths. Which of your features, content or functionality should you be concentrating on and so forth

38. What’s the huge thing we’re missing?

Goal: This question shall clearly help you locate any gaps and pain points when it comes to customer experience.

39. What are your biggest everyday challenge?

Goal: Enter the minds of customer by pinpointing the largest problems they may be dealing with. This can lead towards uncovering new opportunities for content and development.

40. List the top 3 things that may have nearly stopped you from using us?

Goal: Asking them to list three items makes them feel encouraged to completely exhaust themselves as much as possible. Processing the answers will reveal the common barriers to conversion and engagement.

41.What could we have done to make your decision much easier?

Goal: Asking your newly converted customers to suggest what could made their decision much more seamless can lead towards some interesting and surprising answers.

42. What does this purchase mean to you?

Goal: Understand what the purchase means personally to the customer can give you an insight on what influenced them go ahead and make the purchase. Using this information can help further increase customer success.

43. What does it mean to your company?

Goal: While the previous question was asking how it would mainly affect the person themselves on a personal level, this will help you understand how your product is benefiting the company at large.

44. How can i help you do your job better?

Goal: What else can i do? Or How can i help? Are two different questions you should always ask a customer. They want to purchase your product/service because they need it to further improve their own business and hopefully they like you enough to continue using your product/service.

45. Do you have any questions for us?

Goal: The majority of the time the answer behind this question may be no, but answers may lead to revealing gaps on your communication skills with customers. If a customer does ask a questions, then make sure to promptly answer it and address it to all other customers.

46. What specific items or actions pleased you the most?

Goal: Depending on the answer it may enlighten you in ways that shall help to build on and expand for future projects.

47. What else would you like for us to know?

Goal: Make sure you’re careful when asking open-ended questions, as some customers may get carried away and provide a long composition.

48. What product/service/tool/app would you like someone to create?

Goal: The answer you receive may help you gain an advantageous position on creating a product customers wish to see created. Leading towards your next product introduction for you continously expanding company.

49. What level of expertise do you have in ___?

Goal: Do you really know who your audience is? Without any sort of basic knowledge oh who’re reaching out to, you may not be able to solve their problems.

50.What’s your preferred learning style (reading, listening, watching, practicing, others)?

Goal: Learning your customers preferences on how they like to receive information either through written online format, such as blog post, podcast, or even a video. This can help you learn how to reach out to others much more effectively.

51. What are your most burning questions about our product/service?

Goal: This gives your customer a chance to interrogate you. Sometimes the most useful information can come from customer questions. The trick is to get them to ask their most burning questions about the business you’re currently dealing with.

52. Who has served you best here?

Goal: This is a fantastic opportunity on finding out which employee stands out the most for helping your customers.

53. What can we do to improve the checkout process?

Goal: This gives you the opportunity to not only make good on any negative part of transaction, but to lock on what might be an ongoing or common issue nobody bothered to complain about.

54. Have we been able to provide everything you need?

Goal: Make sure that you’re customers are comfortable when answering this question. Learning what’s not working perfectly gives you a chance to apologize, promise to make corrections, or at least thank them for letting them know of any issues.

55. Will you pay $x for this product?

Goal: Often times when this question is asked, no matter how minimal the price maybe, you will start gaining key insights that you may have never heard otherwise.

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