Slide 1

ITC LIMITEDBY: RAKESH DUTTA (162)

5-Aug-161

ABOUT THE COMPANY Founded on 24th August 1910

ITC started off as the Imperial Tobacco Company Headquartered inKolkata,India

Turnover 51,390 crore (March.2016)

Chairman: Yogesh Chander Deveshwar

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,

Paper & PackagingHotelsAgri Business

Information Technology

CigarettesPersonal CareFoodsLifestyle Retailing

Education & StationeryMatchesIncense Sticks

ITCs BUSINESS PORTFOLIO

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Regular Brown Cover Customized TYPES OF COVER PAGE

PODs & POSs

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7

5-Aug-168To study the marketing strategy of ITC's Stationery productsTo build business relationshipTo Find out the difference issues/problems faced by different marketing channels of ITCs stationery productsTo Solve/Suggestions to different issues/problemsTo have a good corporate experience

OBJECTIVE

LEARNINGS

Learned the marketing strategy of ITC.Limited How to use the 4ps of Marketing in practical life How to communicate with the strangers and build good business relationship with themHow to work in different work environment with full confidence

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FINDINGSTotal Numbers of Schools Visits 86Total Number of Suppliers Visits- 8Total numbers of Schools sales notebooks in schools 58Total numbers of Schools Sales Classmates notebook in their schools 4Total numbers of Schools involve on direct selling 50Total numbers of Schools involve on indirect selling 85-Aug-1610

Institutions should be visited at frequent intervalsThe discount rate should be bit high Promotional events in different schools

5-Aug-1611SUGGESTIONS

Due to lack of institutions visit the schools are not aware of classmate customizationDue to less discount rate some schools are not giving much importantSince many schools having half-yearly exam in the month of June I could not get appointment to visit some principal and school authoritiesTime was a major constraint

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Overall Schools Visited

Area CoveredGuwahatiDibrugarhMoranTinsukiaDhemajiN. Lakhimpur 5-Aug-1613MARKET ANALYSIS

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SUPPLIERS VISIT

Ad Analysis because you are one of a kind

Ads have an emotional appealRecognizing and celebrating the uniqueness of every childEncouraging individuality

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FEW ACTIONS, FEW WORDS THAT TOUCHES OUR HEART

By - Rakesh Dutta (162)

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