Sunfeast

 :: Snack foods

In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream

Biscuits. Sunfeast’s brand essence, "Spread the Smile" connotes happiness, contentment, satisfaction and

pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast

has launched many new varieties and has its presence in almost all types of biscuit categories.

 Sunfeast Milky Magic

Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids.Milky Magic has the ‘Magic of 2’ - A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

 Sunfeast Marie Light

Sunfeast Marie Light Original :This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day .Sunfeast Marie Light Orange :It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all.Sunfeast Marie Light Oats:The first of its kind in India, Sunfeast Marie Light Oats is enriched with the goodness of natural wheat fibre and soluble oats fibre.

 Sunfeast Golden Bakery

Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture.

The Sunfeast Golden Bakery cookies are available in three distinct flavours - Butter-Nut, Butterscotch and Choco-

Nut cookies. These products are designed to give consumers a rich & truly indulgent experience.

 Sunfeast Dark Fantasy

Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit, it’s a luxurious mix of aromatic cocoa and vanilla.

 Sunfeast Dark Fantasy Choco Fills

Sunfeast Dark Fantasy Choco Fills is the latest and the most premium offering from the portfolio of Sunfeast.

An exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer. An offer that fully epitomizes the brand promise of "Pure Indulgence".

 Sunfeast Glucose

For those light hunger pangs, a wholesome & nutritious choice as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but for adults too.

 Sunfeast Dream Cream

A truly scrumptious range of cream biscuits that have become an instant hit with children. ITC’s chefs have

put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in

the Strawberry variant keeps the creamy flavor linger on.

Strawberry CreamThe first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on.

 

BourbonA special delight for all those chocolate lovers.

 

Orange CreamExperience a tangy twist in biscuits with every Orange cream.

 

Butterscotch CreamAnother first, the taste of butterscotch ice-cream in cream biscuits.

 

 Sunfeast Snacky

Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic

salted and Chilli flakes - the very first of its kind in India.

 Sunfeast sweet 'n salt

These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste!

 Sunfeast Nice

These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer.

 Sunfeast Benne Vita Flaxseed Biscuits

If Benne Vita in Italian stands for ‘Good Life’, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.

 Sunfeast Special

ITC Sunfeast presents a range of Special cookies and creams.

Special Cookies:Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special.

Available in Cashew & Butter.

Special Creams:Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits.

Available in Orange, Chocolate & Elaichi variants.

 Sunfeast Pasta

The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well.

Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavours, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavours - Pizza style, Chicken and Tangy Tomato.

 Sunfeast Yippee!

The portfolio has been further expanded with Sunfeast Yippee!

instant noodles. Three years of exhaustive developmental work has gone into the creation of Sunfeast Yippee! The product has two intrinsic components - the noodle block and the masala mix. Wheat is a key ingredient of the noodle block. The sourcing and blending expertise that has made Aashirvaad India's No 1 branded Atta has been leveraged to make a truly delightful noodle block. Sunfeast Yippee noodles do not lump even 30 minutes after cooking. At present, Sunfeast Yippie is available in two lip smacking variants -Classic Masala and Magic Masala.  

History and Evolution

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the

Company's ownership progressively Indianised, the name of the Company was changed from Imperial

Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then toI.T.C.

Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of

businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty

Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in

the Company's name were removed effective September 18, 2001. The Company now stands

rechristened 'ITC Limited'.

The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of

the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the

plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000.

This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and

eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on

that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks.

Though the first six decades of the Company's existence were primarily devoted to the growth and

consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of

a corporate transformation that would usher in momentous changes in the life of the Company.

ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's

Cigarettes business. It is today India's most sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was

rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into the hotels business was

rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn

high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect

employment. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100

owned and managed properties spread across India.

In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited,

which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the

Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards

Division. In November 2002, this division merged with the Company's Tribeni Tissues Division to form the

Paperboards & Specialty Papers Division. ITC's paperboards' technology, productivity, quality and

manufacturing processes are comparable to the best in the world. It has also made an immense contribution

to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly

involved in education, environmental protection and community development. In 2004, ITC acquired the

paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil

Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product

range.

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its

shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In

August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal

Private Limited (Surya Nepal).

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major

supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division

(TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards

Division to form the Paperboards & Specialty Papers Division in November 2002.

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business Division for export of

agri-commodities. The Division is today one of India's largest exporters. ITC's unique and now widely

acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10

states covering over 4 million farmers. ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in

August 2004 at Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of

Madhya Pradesh, Maharashtra and Uttar Pradesh.

In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of

Expressions range of greeting cards. A line of premium range of notebooks under brand “Paperkraft”was

launched in 2002. To augment its offering and to reach a wider student population, the popular range of

notebooks was launched under brand “Classmate” in 2003. “Classmate” over the years has grown to

become India’s largest notebook brand and has also increased its portfolio to occupy a greater share of

the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and

Pencils under the “Classmate” brand. In 2008, ITC repositioned the business as the Education and

Stationery Products Business and launched India's first environment friendly premium business

paper under the “Paperkraft” Brand. “Paperkraft” offers a diverse portfolio in the premium executive

stationery and office consumables segment. Paperkraft entered new categories in the office consumable

segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009.

ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed

wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to

include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a

foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, Wills Lifestyle

became title partner of the country's most premier fashion event - Wills Lifestyle India Fashion Week -

that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion

Design industry. To mark the occasion, ITC launched a special 'Celebration Series', taking the event forward

to consumers.

In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India

Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of

India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player

in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across

key focus verticals - Manufacturing, BFSI (Banking, Financial Services & Insurance), CPG&R (Consumer

Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and Media & Entertainment.

ITC's foray into the Foods business is an outstanding example of successfully blending multiple internal

competencies to create a new driver of business growth. It began in August 2001 with the introduction

of'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and

staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaadatta

(wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment.

ITC's entered the fast growing branded snacks category with Bingo! in 2007. In eight years, the Foods

business has grown to a significant size with over 200 differentiated products under six distinctive brands,

with an enviable distribution reach, a rapidly growing market share and a solid market standing.

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found

yet another expression in the Safety Matches initiative. ITC now markets popular safety matchesbrands

like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro.

ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its

partnership with the cottage sector. ITC's popular agarbattis brands include Spriha and Mangaldeepacross

a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa.

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for

men and women in July 2005. Inizio, the signature range under Essenza Di Wills provides a comprehensive

grooming regimen with distinct lines for men (Inizio Homme) and women (Inizio Femme). Continuing with

its tradition of bringing world class products to Indian consumers the Company launched 'Fiama Di Wills', a

premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007

respectively. The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market

segment at select markets in October 2007 and Vivel De Wills & Vivelrange of soaps in February

and Vivel range of shampoos in June 2008.

The ITC Way

ITC is a board-managed professional company, committed to creating enduring value for the shareholder

and for the nation. It has a rich organisational culture rooted in its core values of respect for people and

belief in empowerment. Its philosophy of all-round value creation is backed by strong corporate governance

policies and systems.

ITC’s corporate strategies are :

Create multiple drivers of growth by developing a portfolio of world class businesses that best

matches organisational capability with opportunities in domestic and export markets.

Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging,

Agri Business and Information Technology.

Benchmark the health of each business comprehensively across the criteria of Market

Standing, Profitability and Internal Vitality.

Ensure that each of its businesses is world class and internationally competitive.

Enhance the competitive power of the portfolio through synergies derived by blending the

diverse skills and capabilities residing in ITC’s various businesses.

Create distributed leadership within the organisation by nurturing talented and focused top

management teams for each of the businesses.

Continuously strengthen and refine Corporate Governance processes and systems to catalyse

the entrepreneurial energies of management by striking the golden balance between

executive freedom and the need for effective control and accountability.

The ITC Leadership

Flowing from the concept and principles of Corporate Governance adopted by the Company, leadership

within ITC is exercised at three levels. The Board of Directors at the apex, as trustee of shareholders, carries

the responsibility for strategic supervision of the Company. The strategic management of the Company rests

with the Corporate Management Committee comprising the wholetime Directors and members drawn from

senior management. The executive management of each business division is vested with the Divisional

Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally

focused on the management of its assigned business. This three-tiered interlinked leadership process

creates a wholesome balance between the need for focus and executive freedom, and the need for

supervision and control.

 

Board of Directors

Audit Committee

CompensationCommittee

NominationsCommittee

Investor ServiceCommittee

Sustainability Committee

Corporate Management Committee

Divisional/ Strategic Business Unit (SBU) Management Committees, each headed by a

divisional/ SBU Chief Executive

Business includes: FMCG, Hotels, Paperboards, Specialty Papers & Packaging, Agri Business and 

Information Technology

Corporate Functions, each headed by a HOD Corporate Functions include: Planning and

Treasury, Accounting, Taxation, Risk Management, Legal, Secretarial, EHS, Human

Resources, Corporate Communications, Corporate Affairs, Internal Audit and Research &

Development

Board of Directors

C H A I R M A N

Y C Deveshwar

E X E C U T I V E D I R E C T O R S

Nakul Anand P V Dhobale K N Grant

N O N - E X E C U T I V E D I R E C T O R S

A Baijal S Banerjee AV Girija Kumar

S H Khan S B Mathur D K Mehrotra

H G Powell P B Ramanujam Anthony Ruys

Basudeb Sen K Vaidyanath B Vijayaraghavan

 

Y C D E V E S H W A R

Y C Deveshwar (64), an engineering graduate from the Indian Institute of Technology, Delhi joined ITC Limited in 1968. He was appointed as a Director on the Board of the Company in 1984 and became the Chief Executive and Chairman of the Board on January 1, 1996. He is also the Chairman of ITC’s wholly owned subsidiary, ITC Infotech India Limited, and its subsidiaries in the UK and USA. Between 1991 and 1994, he led Air India as Chairman and

Managing Director.

Under his leadership, ITC’s Sustainability efforts were given shape through unique business models. ITC became the first Indian company to publish its Sustainability Report, 2004 in accordance with the guidelines of the Global Reporting Initiative. For the efforts at creating sustainable livelihood opportunities, ITC also won the inaugural World Business Award instituted jointly by the United Nations Development Program (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leader's Forum (IBLF). ITC’s ‘e-Choupal’, a digital infrastructure initiative to empower marginal farmers in India, is taught as a case study at the Harvard Business School. This initiative won the Development Gateway award at Beijing in September 2005 and the Stockholm Challenge Award in May 2006.

Deveshwar is the Past President of the Confederation of Indian Industry. He is also a member of the Board of Governors of the Indian School of Business and the former Chairman of the Society and Board of Governors of the Indian Institute of Management, Calcutta. He also serves on the National Executive Committees of some of India’s premier trade and industry bodies.

In 2011, Deveshwar was conferred the Padma Bhushan, one of the highest civilian awards in the country, by the Government of India in recognition of his distinguished service of a high order to the Nation. Amongst several other awards and recognition during his distinguished career, Deveshwar has been honoured with the Global

Leadership Award 2010 by the U.S.- India Business Council of the US Chamber of Commerce, the SAM/SPG Sustainability Leadership Award 2007 conferred at the International Sustainability Leadership Symposium, the Business Person of the Year Award 2006 by the UK Trade & Investment by His Royal Highness Prince Andrew, the Duke of York. In January 2006, he was inducted to the prestigious Hall of Pride at the Indian Science Congress. He was also named the Manager Entrepreneur of the Year 2001 by Ernst & Young.

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N A K U L A N A N D

Nakul Anand (54) was appointed a Director on the Board of ITC on January 3, 2011. He holds responsibility of the Hospitality, Travel & Tourism Businesses of ITC. An Economics Honours graduate from Delhi University with an AMP degree from Bond University, Australia, he joined ITC Hotels' Management Training Programme in the summer of 1978 and also served as the Managing Director of erstwhile ITC Hotels Ltd. during the period 2003-05. In a career that

spans over three decades, he has been acknowledged for his vision and commitment.

He is widely recognized for excellent people management and team building abilities besides infusing the spirit of action and a result oriented work culture. He is a firm believer in value based strategies and has created a unique quality control model of Operational Excellence and also introduced Six Sigma quality standards. Nakul Anand has initiated some very innovative concepts in hoteliering making ITC's hotel business synonymous with the best in the world.

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P V D H O B A L E

P V Dhobale (55) was appointed as a Director on the Board of ITC on January 3, 2011. He holds responsibility of the Finance and IT functions, Paperboards & Specialty Papers and Packaging businesses of the Company. A Chemical Engineer from IIT, Mumbai, he joined the erstwhile ITC Bhadrachalam Paperboards Limited as a Management Trainee in 1977 and became its Managing Director in 2000. Following the amalgamation of ITC Bhadrachalam

Paperboards Limited with ITC Limited in March 2002, and subsequent merger of Tribeni, Dhobale took charge of the Paperboards & Specialty Papers Business as Divisional Chief Executive.

He is credited with the successful turnaround of ITC Bhadrachalam in early 2000, and exponential growth thereafter. He spearheaded the growth involving capital infusion of over US $ 500 million through brownfield organic growth as well as acquisitions. Under his leadership, ITC’s Bhadrachalam Mill has emerged as the largest single-location paper mill in the country producing more than 400,000 tonnes of paper & boards. Under his stewardship, 100,000 hectares of plantations were developed, the pioneering ECF and Ozone Bleaching Technology were introduced, ITC became a GFTN member and successfully implemented a number of CDM Projects.

Dhobale is an active member of several industry bodies. He is the past President of Indian Paper Manufacturers Association, past Chairman of the Andhra Pradesh State Council of the Confederation of Indian Industry, and Chairman, Energy Efficiency Council of CII - Sohrabji Godrej Green Business Centre, Hyderabad. He is also a Member of the Development Council for Pulp, Paper & Allied Industries. He is a Member of the World Wide Fund for Nature (India) - A.P. State Committee. Dhobale is the Founder President of ISB - CEE (Centre for Executive Education) Alumni Association, Hyderabad Chapter.

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K u r u s h N G r a n t

Kurush N Grant (53) was appointed a Director on the Board of ITC on March 20, 2010. He oversees ITC's FMCG businesses - Cigarettes, Foods, Personal Care, Lifestyle Retailing, Education and Stationery Products, Matches and Agarbattis. After completing his MBA in 1979, he worked with DCM as a Management Trainee before joining ITC in 1980 in the Marketing function.  During his tenure in the Company, he has handled a wide range of responsibilities in

Sales, Brand Management and Product Development. He was Executive Vice President, Marketing of the Tobacco Division before becoming Divisional Chief Executive in 1999.

He has been involved in the incubation and development of ITC's new initiatives in the FMCG sector. He is a Director on the Boards of King Maker Marketing Inc., USA and Surya Nepal Private Limited, Nepal. He is also the Non Executive Chairman of Wimco Ltd. He is the immediate past Chairman, CII Eastern Region, and is also a Member of the Executive Committee of the Indian Chamber of Commerce. He is the Vice Chairman of the Indian Society of Advertisers. He has been a past Chairman of the National Readership Studies Council, as well as the Audit Bureau of Circulations, India.

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A n i l B a i j a l

Anil Baijal (64) joined the ITC Board as a Non-Executive Independent Director on January 22, 2010. Prior to this, he represented the Specified Undertaking of the Unit Trust of India on the ITC Board from July 2007 to August 2009.

Baijal joined the Indian Administrative Service in 1969 from the Union Territories Cadre. In a career spanning over 37 years, Mr. Baijal has held various important responsibilities

including that of the Union Home Secretary, Chairman & Managing Director, Indian Airlines, Chief Executive Officer, Prasar Bharti Corporation, Vice-Chairman, Delhi Development Authority, Development Commissioner, Goa, and Counselor in-charge of the Indian Aid Programme in Nepal. He retired in October 2006 as Secretary, Ministry of Urban Development, Government of India. He piloted the flagship

programme - Jawaharlal Nehru Urban Renewal Mission - for improving infrastructure and basic services in the country.

Currently, he is a Senior Advisor to the Infrastructure Development & Finance Company Ltd. (IDFC) and Chairman of IDFC Foundation. In addition, he is the Secretary General of the Federation of Indian Airlines.

He is also on the Boards of DLF Pramerica Life Insurance Company Limited, Minerals & Metals Trading Corporation of India Limited (MMTC) and International Travel House Limited.

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S h i l a b h a d r a B a n e r j e e

Shilabhadra Banerjee (62) joined the ITC Board as a representative of the Specified Undertaking of the Unit Trust of India (SUUTI) on February 4, 2010.

Banerjee, a Masters in History from St. Stephen’s College, Delhi, began his career in the Indian Administrative Services in 1971 from the Andhra Pradesh Cadre. In a career spanning over 37 years, he has held several eminent positions

including that of Joint Secretary in the Ministries of Petroleum & Natural Gas and Urban Development. Banerjee was Director General (Acquisition) in the Ministry of Defence and retired as Secretary, Ministry of Tourism in October 2008. Banerjee spearheaded the infrastructure upgradation at important tourist destinations in India and played a key role in articulating India's response to climate change issues relating to the tourism sector.

He received a Post Graduate Diploma in Public Administration from the Indian Institute of Public Administration, New Delhi in 1992 and an M. Phil degree in Social Sciences from the University of Panjab the same year. Banerjee has been a Visiting Fellow at the Queen Elizabeth House, University of Oxford, U.K. and the National Institute of Urban Affairs, New Delhi. He is currently a Director of IFCI Limited.

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A V G i r i j a K u m a r

A V Girija Kumar (50) joined the ITC Board as a representative of the General Insurers’ (Public Sector) Association of India on March 19, 2010. He holds a Master’s Degree in Business Administration from Jawaharlal Nehru Technological University.

In a career spanning over 28 years, Girija Kumar was with New India Assurance Co. Limited (New India). In New

India, he worked at many centres across India, holding various positions including that of Divisional Manager, Senior Divisional Manager and Regional Chief before moving to the Corporate Office in Mumbai, as Deputy General Manager overseeing Techno-marketing, Foreign Business Development and Investments.

On secondment, he was posted as General Manager (Non-Life), Saudi Indian Company for Cooperative Insurance in Saudi Arabia. His responsibilities included facilitating an IPO to raise capital and completing the legal formation of the company in the Kingdom of Saudi Arabia. He joined National Insurance Company Limited (NIC) as a General Manager in 2009. He is currently a Director of NIC.

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S H K h a n

S H Khan (72) joined the ITC Board as a Non-Executive Independent Director on October 30, 2006. Khan is the former Chairman and Managing Director of Industrial Development Bank of India. He holds a Master’s Degree in Commerce and is a university Gold Medalist. He is an alumnus of International Management Development Institute, Lausanne.

He started his professional career with RBI and after serving it for a few years moved over to IDBI in 1966. He served IDBI in various capacities for over three decades and retired as its Chairman and Managing Director in 1998. During his tenure as Chairman, IDBI made impressive growth in its operations and profits. He was instrumental in expanding its activities to several new areas like commercial banking,

asset management and stock broking. He played an important role in the promotion of two premier capital market institutions viz., NSE and NSDL and guided their operations for 5 years as their first Chairman. He was also involved in the promotion of the rating agency, CARE and served as its Chairman for 10 years. Khan in his capacity as IDBI Chairman has served on the Boards of a number of important institutions such as UTI, LIC, GIC, IFCI, Exim Bank, Deposit Insurance Corporation, Indian Airlines and Air India. Currently he serves as an Independent Director on the Boards of several companies including Bajaj Auto Ltd, Infrastructure Development Finance Company and Apollo Health Street Limited.

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S B M a t h u r

S B Mathur (66) has been on the ITC Board since July 29 2005, first as a representative of Life Insurance Corporation of India (LIC) and then in his individual capacity.

A qualified Chartered Accountant, Mathur retired from Life Insurance Corporation of India in October 2004 as its Chairman. Subsequently, the Government of India appointed him the Administrator of the Specified Undertaking of the

Unit Trust of India (SUUTI) in December 2004, up to December 2007.

Mathur took over as Chairman of Life Insurance Corporation of India at a time when the insurance sector had just opened up. Under his leadership, LIC successfully rose to the challenges of a competitive environment by enhancing product offerings.

He joined Life Insurance Corporation of India in 1967 as a Direct recruit officer and rose to the rank of Chairman. He held various positions in LIC including Senior Divisional Manager of Gwalior division, Chief of Corporate Planning, General Manager of LIC (International) E.C., Zonal Manager in charge of Western Zone and Executive Director.

Mathur is currently Non Executive Chairman of National Stock Exchange of India Ltd. He is a Director on the Boards of Infrastructure Leasing & Financial Services Limited, DCM Shriram Industries Limited and Havells India Limited among others.

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D K M e h r o t r a

D K Mehrotra (58) has been on the ITC Board since May 26, 2006 first as a representative of the Specified Undertaking of the Unit Trust of India (SUUTI) and then as a representative of Life Insurance Corporation of India (LIC). He is currently the Managing Director of LIC. He joined LIC as a Direct Recruit Officer in 1977.

Mehrotra is an Honours Graduate in Science from the Patna University. In an illustrious career spanning 30 years, Mehrotra has held various important positions spanning three Zones and the Corporate Office of LIC. He was Executive Director (International Operations) before being appointed Managing Director.

Mehrotra has attended several important knowledge forums in India and abroad. He is associated with the apex training institutes of insurance in India, like the National Insurance Academy and the Insurance Institute of India. He is also a member of the Supervisory Board of India Advantage Funds I & II of the ICICI Venture Funds Management Company Limited. He is a Director on the Boards of ACC Limited and Infrastructure Leasing & Financial Services Limited, among others.

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H G P o w e l l

H G Powell (66) joined the ITC Board as a representative of BAT on May 7, 2008. Powell's career spanning almost 40 years began in 1963 when he joined Unilever in its Management Development Scheme. He trained with Lever Brothers for 5 years in the Marketing and Sales functions. In 1968, he joined Warner-Lambert Inc. as Brand Manager and became General Manager, Consumer Products, in 1975. A year later, he joined Standard Brands in Canada and assumed

charge as President of Lowney's Confectionery. Two years later, Powell joined Jacobs Suchard as President of Nabob Foods. He later shifted to Germany to head Jacobs Suchard's coffee and chocolate unit.

In 1984, he joined John Labatt Ltd in Canada and was President of a number of its businesses, including McGavin's Bakeries, Everfresh Juice Company in Chicago, Ontario Breweries and Labatt Brewing Company. In 1995, he took over as Chief Executive Officer of Interbrew Americas and then of Interbrew SA in 1999. Powell retired from Interbrew SA in 2002.

Since July 2004, he is on the Board of Directors of Reynolds American Inc.

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P B R a m a n u j a m

P B Ramanujam (66) has been on the Board of ITC since October 30, 1998, first as a representative of the General Insurance Corporation of India (GIC) and its erstwhile subsidiaries and then in his individual capacity as a Non-Executive Independent Director. A qualified Chartered Accountant, Ramanujam has held several responsibilities in GIC covering finance, accounts, investments, reinsurance, information technology etc. He was General Manager and Director with the National Insurance Company Limited, and the Managing Director of GIC till July 31, 2004.

Ramanujam has served as a faculty member at the National Insurance Academy, Pune. He was also the Chairman of the Committee appointed by the interim Insurance Regulatory Authority (IRA) for prescribing norms, rules and regulations in the area of finance. He has also been a member of three other IRA Committees on technical issues, investment matters and insurance regulatory information system. He was a member of FICCI’s Reinsurance Sub-Committee, the Insurance Tariff Advisory Committee and the Advisory Committee on Finance of the Insurance Regulatory and Development Authority (IRDA). Currently he is a member of IRDA’s Reinsurance Advisory Committee and the Committee to suggest regulatory changes with regard to capital structure, IPOs, mergers & acquisitions etc. of insurance companies. He is also a member of the Educational Advisory Council of the School of Management, SRM University, Tamil Nadu.

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A n t h o n y R u y s

Anthony Ruys (63) joined the ITC Board as a representative of BAT on January 20, 2009. He holds a degree in commercial law from the University of Utrecht and a Master's degree (AMP 104) from the Harvard Business School.

Ruys commenced his career with Unilever in 1974. During his long tenure with Unilever, he served at various senior

positions, including that of marketing director and chairman of various subsidiary companies in the Netherlands, Colombia and Italy. In 1993, he joined Heineken as a member of its Executive Board, became Vice-Chairman in 1996 & Chairman in 2002 and remained in that position till 2005. In March 2006, he was appointed to the Board of BAT as a Non-Executive Director. Currently, Ruys is also on the Boards of Lottomatica SpA, Schiphol Group NV, Janivo Holdings BV, besides serving as Chairman on the Board of Trustees of Rijksmuseum, Aids Foundation and Madurodam (Miniature City).

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B a s u d e b S e n

Basudeb Sen (62) has been on the Board of ITC since March 23,1995, first as a nominee and then as a representative of the Unit Trust of India (UTI), and from July 28, 2000 in his individual capacity as a Non-Executive Independent Director. Sen has over 32 years of management experience in different areas of commercial banking, coal mining, development banking and investment management. He is an M.A. in Economics from the University of Calcutta and a Ph.D. from

the Indian Statistical Institute, besides being an alumnus of the Harvard Business School.

Sen has been associated with management education as director / visiting faculty of various business schools and as course director in executive development programmes. He has contributed several articles in academic/ professional journals and financial papers on a wide range of issues related to management, economics, banking, financial markets and energy.

He has served as Chairman and Managing Director of the Industrial Investment Bank of India Limited and Executive Director of UTI. His special interest / expertise areas include corporate governance, sustainability, strategic planning, risk management system, investment portfolio management and fund marketing & credit / project appraisal.

Sen has served as Chairman and / or Member of various working groups / committees set up by SEBI, RBI and Indian financial institutions and industry associations on issues such as consortium lending, corporate governance, institutional disinvestment, overseas investment by mutual funds, money markets and corporate debt restructuring. He has been / is on the Boards of several companies in sectors like infrastructure, engineering, petrochemicals, electronics and financial services.

He is the Director on the Boards of South Asian Petrochem Ltd and SREI Venture Capital Limited, among others.

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K V A I D Y A N A T H

K Vaidyanath (61) was appointed as a Non-Executive Director on the Board of ITC with effect from January 3, 2011. Prior to this, he was an Executive Director on the

ITC Board for 10 years since January 2001 responsible for the Company's Finance, IT, Internal Audit and Corporate Communication functions, its investment subsidiary, its Paperboards & Specialty Papers, Packaging and Information Technology businesses.

Before his elevation to the Board as an Executive Director, he was the Company's Chief Financial Officer. An MBA from XLRI, Jamshedpur, in his 35-year tenure with ITC, Vaidyanath, has held various positions in the Company's

Finance function. He has been a recipient of the 'Best CFO' award from Business Today and the 'Best CFO in the FMCG category' award from CNBC-TV18.

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B V i j a y a r a g h a v a n

B Vijayaraghavan (76) joined the ITC Board as an Independent Non-Executive Director on November 25, 1996. Vijayaraghavan was in the Indian Administrative Service from 1957 to 1993, when he retired in the rank of Chief Secretary to the Government of Tamil Nadu. He has served as Secretary to the Tamil Nadu Government in the Public Works, Forests & Fisheries, Prohibition and Excise and Home departments. He has been the Chairman of the Tamil

Nadu Electricity Board, Member - Board of Revenue and Commissioner of Commercial Taxes, Tamil Nadu, Chairman and President, Tuticorin Alkali Chemicals and Fertilisers Limited, Chairman and Managing Director - State Industries Promotion Corporation of Tamil Nadu and Vigilance Commissioner and Commissioner for Administrative Reforms, Tamil Nadu. During this period, he had also chaired various government committees concerning forests, wildlife, environment and reform of sales tax laws and administration.

After his retirement from Government service, Vijayaraghavan was a Member of the Syndicates of Alagappa University and Bharathidasan University, Member of the Governing Council, Salim Ali Centre for Ornithology and Natural History and Member of the Committee for Economic Reforms, Jammu and Kashmir and a Trustee of the Indian Bank Mutual Fund and arbitrator for disputes between the public sector coal companies and the State Electricity Boards of Maharashtra, Gujarat, Madhya Pradesh and Chattisgarh. Vijayaraghavan is currently Chairman, Chennai Snake Park Trust.

The ITC Vision & Mission

Sustain ITC's position as one of 

India's most valuable corporations

through world class performance,

creating growing value for the Indian 

economy and the Company’s

stakeholders

To enhance the wealth generating 

capability of the enterprise in a 

globalising environment,

delivering superior and sustainable

stakeholder value   

   

Core Values

ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates

value for all its stakeholders:

Trusteeship

As professional managers, we are conscious that ITC has been given to us in "trust" by all our stakeholders.

We will actualise stakeholder value and interest on a long term sustainable basis.

Customer Focus

We are always customer focused and will deliver what the customer needs in terms of value, quality and

satisfaction.

Respect For People

We are result oriented, setting high performance standards for ourselves as individuals and teams.

We will simultaneously respect and value people and uphold humanness and human dignity.

We acknowledge that every individual brings different perspectives and capabilities to the team and that a

strong team is founded on a variety of perspectives.

We want individuals to dream, value differences, create and experiment in pursuit of opportunities and

achieve leadership through teamwork.

Excellence

We do what is right, do it well and win. We will strive for excellence in whatever we do.

Innovation

We will constantly pursue newer and better processes, products, services and management practices.

Nation Orientation

We are aware of our responsibility to generate economic value for the Nation. In pursuit of our goals, we will

make no compromise in complying with applicable laws and regulations at all levels.