Communication Area MC & NCC Report for Q3, 2010

Elena Gaffurini, MCVP PREvgenia Berestneva, MCVP IMAlessio Esposito, NCC Web-ManagerRaffaele Triggiano, NCC Brand AuditRafael Campos, NCC Social Media

Information ManagementQ3 Achievements+ NCC Team election/management+ IC Italy promotion+ National Projects MRKG/promo+ AIESEC Italy Annual Report 09|10+ National Wiki Structure+ Election in CMU 10|11 (Global Com Team)+ Recruitment planning/coaching/materials+ EBC broadcasting

Q3 Not Done-Social Media / Web-page development Strategy-MC Transition Ouputs-Knowledge Management Drive -X+L drive-Not working on recruitment in summer-Conferences Promotion-Myaiesec.net members tracking LCs-Internal Communication structure in LCs-ICX promotion of LCs in myaiesec.net

Q4 Focuses1) Recruitment analysis/follow up2) OGX promotion3) Raising/Matching Drive4) X+L education/drive5) ICX promo by LCs6) Internal Communication in LCs7) Myaiesec.net usage8) Knowledge Management9) IM area evaluation10) Members mngt in LCs11) Web-page for national projects12) Social media special campaigns13) On-line promo/marketing

national projects14) CMU: Impact Report15) CMU: Global Fan-page

development

Web-page

Q3 Achievements+ Taken a look at the international network* + Taken a look at web-pages of LCs + Updating MC web-page + Sharing new tools for MC and LCs web-pages (Wibiya Toolbar)+ Google analytics install on web-pagec

Q3 Not Done- Creating specific suggestions to pass for each LC web-page - Providing education to LCs in order to modify their own website- SEO optimization - Google adv

Q4 Focuses1) Creating new template for the

national web-page 2) Proving education to LCs in

order to modify their own website

3) Finalizing each LC web-page 4) Working on national web-page

weywords5) Promoting new LCs web-pages 6) Looking for online free

promotion 7) Analyze statistic of visitors etc

Web-pageDue to crash of counter on web-page, here is monthly data from 15.09 to 15.10.2010

To work on:1) Pageviews (Average=10,000)2) Time on Site (Average=2 min)3) Bounce Rate (Average=50%)

Increase dynamic of web-pageMake it more interactiveInstall counter on all pages

Brand Audit

Q3 Achievements+ Realization of Market Analysis Questionnaire and of the documents Structure and Analysis of Market Analysis Questionnaire (a sort of HOW TO DO IT)

Q3 Not Done-on-line version of Market Analysis-Education for LCs

Social MediaQ3 Achievements+ Social Media research.+ Change the template of social medias.http://aiesecitaly.blogspot.com/  http://twitter.com/AIESECItaly http://www.youtube.com/user/aiesecita  http://www.facebook.com/AIESECItaly + Installation of tracking tools.+ Interconnection of social media+ Blog updating+ Post more frequently.

Q3 Not Done-Schedule and framework for feeding-Long term social media  strategy-Short term campaign in social media-Blog finalization with pictures/movies-Education for LCs on social media

Q4 Focuses1) Campaign to attract traffic2) Track statistic of LCs3) Work closer to LCs (education

and support).4) Framework and time-line feeding5) Support MC in others activities.

Social Media

Blog in Q3: 850 pageviews

Fan-page in Q3: +633 fans

Social Media

Twitter:+ 175 followers in Q3