Italian Football Association
46
Italian Football Association SDA Bocconi, Sport Business Academy, Milano - 28/01/2013 Michele Uva, FIGC Chief Development Officer
Transcript of Italian Football Association
Italian Football Association
SDA Bocconi, Sport Business Academy, Milano - 28/01/2013 Michele Uva, FIGC Chief Development Officer
2
Career highlights
Volleyball 1985 - 1996
Football 1996 - 2002
International 2003 - 2006
Basketball 2006 - 2008
Italian FA 2009 -
2
Italian FA Development Department Start up on November 2010
The main aims are related to developing and promoting:
• Cultural heritage of Italian Football • International research tool and database • Promotional activities • Italian football know-how • Management experience • Social responsibility • Synergies and joint programmes at international level • Transparency on the system’s data • Long term investment projects
5
Study and Research
1
Stadiums
5
Special Initiatives
7
Cultural Affairs
6
International Cooperation
4
Social Responsibility
3
Educational and Academic Courses
2
Fundraising
8
Working areas
Football Fans Promotion
9
Italian FA Development Department
Nine main integrated working areas
6
1 - Study and Research Analysis, In-depth studies, Dialogue, New Proposals, Support and Training
Calcio e-library ReportCalcio Observatories
2 3 1
Economics
Media rights Marketing New media
Stadia
Governance Control bodies and FFP
Tax and legal
Leagues structure
Youth Sector
Educational
Betting
Football economics
FIFA and UEFA
7
Economics 1
Media rights 5
Marketing 7
New media 6
Governance 4
Control bodies and FFP
3 Football economics
2
Educational 8
Stadia 9
Leagues structure 10
Youth Sector 11
In-depth studies covering a total of 14 areas
Creation of 10 specific Study Groups
Football observatory Study and analysis of the current and future scene
Tax and legal 12
Betting 13
FIFA and UEFA 14
8
Calcio e-library On-line from May 30th 2012
http://biblioteca.figc.it/
Bibliographical data relates to the Technical Sector Library, the Fondazione Museo del Calcio Library (both located in
Coverciano) and the Development Department (located in Rome)
Creation of a specific “football-oriented” classification system, catalogation of bibliographical material and definition of a
freely available single online catalog
By the end of January 2013, the database includes a total of 7.151 records (5.615 Italian language documents, 748 English
records and 788 documents in other languages)
Bibliographic catalog of texts, documents, periodicals, researches, dissertations and monographs of the Italian Football
9
Calcio e-library Scientific classification
10
ReportCalcio A snapshot of the Italian football
Analysis
Certificate figures
Benchmarking
Transparency
Partners
Published on May 2011
Numbers updated to 2009-2010
Published on March 2012
Numbers updated to 2010-2011
OPPORTUNITIES
ReportCalcio provides a complete overview on the Italian football
11
ReportCalcio A project implemented year by year
Italian FA’s figures Economic and
financial profile of professional football
Business highlights
National Team’s Profile
Italian FA’s figures National Team’s
Profile
Amateur football
Economic and financial profile of
professional football
Tax and social security contribution
Governance models Stadia, spectators and safety
International Benchmarking
Link between economic and sport
results
Stadia, spectators and safety
2011
2012
12
Part 1 - Italian FA’s figures Analysis and statistics about the Italian FA’s numbers
Contents
Complete coverage on clubs, teams, registered players, foreign players, coaches, referees, number
of matches and playing pitches
Italian football competitions
Youth and Scholastic Sector figures
Italian football Museums
Italian FA’s statistics
13
71.689 ...…………………………………………………………………………....…
ITALIAN TEAMS
1.151.437 ...…………………………………………………………………………....…
ITALIAN REGISTERED PLAYERS
860.239 ...…………………………………………………………………………....…
YOUTH REGISTERED PLAYERS
24.060 ...…………………………………………………………………………....…
REGISTERED COACHES
591.496 ...…………………………………………………………………………....…
OFFICIAL MATCHES
34.728 ...…………………………………………………………………………....…
AFFILIATED REFEREES
Part 1 - Italian FA’s figures Highlights
14
Part 2 - National Teams profile History, statistics, sport and TV results
National Teams: honours and sport results
Attendance of National teams matches
TV audience of National teams
Italian FA’s sponsors brand exposure on media
Italian FA’s TV rights revenues
Contents
15
Part 2 - National teams profile Highlights
13 ...…………………………………………………………………………....…
ITALIAN NATIONAL TEAMS
18 ...…………………………………………………………………………....…
MAJOR COMPETITIONS WON BY ITALIAN NATIONAL TEAMS IN HISTORY
30.951 ...…………………………………………………………………………....…
AVERAGE ATTENDANCE OF “A” NATIONAL MATCHES
26,01% ...…………………………………………………………………………....…
AVERAGE SHARE OF ITALIAN “A” NATIONAL MATCHES
150 ...…………………………………………………………………………....…
MATCHES PLAYED BY ITALIAN NATIONAL TEAMS
1,289 BLN ...…………………………………………………………………………....…
TOTAL CUMULATIVE AUDIENCE OF “A” NATIONAL
16
Part 3 - Amateur football Analysis and statistics on the Italian National Amateur Football
National Amateur League profile
National Amateur League complete coverage: clubs, teams, players and official matches
The amateur activity
Amateur clubs and registered players: national and regional distribution
Contents
17
11.469 ...…………………………………………………………………………....…
NATIONAL AMATEUR LEAGUE CLUBS
17.020 ...…………………………………………………………………………....…
NATIONAL AMATEUR LEAGUE CLUBS
466.371 ...…………………………………………………………………………....…
NATIONAL AMATEUR LEAGUE REGISTERED PLAYERS
586.985 ...…………………………………………………………………………....…
OFFICIAL MATCHES
16.335 ...…………………………………………………………………………....…
PITCHES USED FOR NATIONAL AMATEUR LEAGUE MATCHES
99% ...…………………………………………………………………………....…
PERCENTAGE OF AMATEUR MATCHES ON TOTAL FOOTBALL MATCHES
Part 3 - Amateur football Highlights
18
Contents
Economic and financial figures Aggregate data on professional football
Economic and financial figures Serie A complete coverage
Part 4 – Economic and financial profile of professional football
Economic and financial figures Serie B complete coverage
Economic and financial figures Lega Pro complete coverage
Economic impact of the promotion and relegation system
19
Part 4 – Economic and financial profile of professional football Highlights
€ 2,5 BLN ...…………………………………………………………………………....…
PROFESSIONAL FOOTBALL AGGREGATE VALUE OF PRODUCTION
€ 2,9 BLN ...…………………………………………………………………………....…
AGGREGATE COST OF PRODUCTION
- € 428 MLN ...…………………………………………………………………………....…
PROFESSIONAL FOOTBALL AGGREGATE LOSS
- € 22,4 MLN ...…………………………………………………………………………....…
DECREASE IN MATCH-DAY REVENUES FROM 2009-2010 TO 2010-2011
€ 2,6 BLN ...…………………………………………………………………………....…
ITALIAN SERIE A TOTAL DEBT
47,8% ...…………………………………………………………………………....…
MEDIA RIGHTS INCIDENCE ON AGGREGATE VALUE OF PRODUCTION
20
Contents
Aggregate tax and social security contribution
Tax contribution
Part 5 - Tax and social security contribution of professional football
Compensation of employees
Social security contribution
Tax contribution resulting from football betting
21
Part 5 - Tax and social security contribution of professional football Highlights
€ 688 MLN ...…………………………………………………………………………....…
TAX AND SOCIAL SECURITY CONTRIBUTION FROM SERIE A
€ 155 MLN ...…………………………………………………………………………....…
TAX CONTRIBUTION FROM FOOTBALL BETTING INCOME
€ 90,5 MLN ...…………………………………………………………………………....…
SOCIAL SECURITY CONTRIBUTION FROM PROFESSIONAL FOOTBALL
89,2% ...…………………………………………………………………………....…
PERCENTAGE OF TOTAL SPORT BETTING INCOME COMING FROM FOOTBALL BETTING
€ 1,030 BLN ...…………………………………………………………………………....…
TAX AND SOCIAL SECURITY CONTRIBUTION FROM PROFESSIONAL FOOTBALL
€ 524 MLN ...…………………………………………………………………………....…
PERSONAL INCOME TAX FROM PROFESSIONAL FOOTBALL
22
Contents
Part 6 – Governance models in professional football
Enterprise form
Share capital
Ownership structure
Control chain
Organizational structure
23
51 ...…………………………………………………………………………....…
NUMBER OF INCORPORATED COMPANIES
75 ...…………………………………………………………………………....…
NUMBER OF LIMITED LIABILITY COMPANIES
46% ...…………………………………………………………………………....…
PROFESSIONAL CLUBS DIRECTLY CONTROLLED BY A PHISYCAL OWNER
13% ...…………………………………………………………………………....…
PROFESSIONAL CLUBS WITH 5 OR MORE SHAREHOLDERS HOLDING > 50% OF THE SHARES
18% ...…………………………………………………………………………....…
PROFESSIONAL CLUBS WITH A SINGLE 100% OWNER
75% ...…………………………………………………………………………....…
PROFESSIONAL CLUBS WITH JUST ONE OWNER HOLDING ULTIMATE CONTROL (+50%)
Part 6 – Governance models in professional football Highlights
24
Contents
Italian stadia profile
Professional League attendances
Part 7 - Stadia, spectators and safety Features, attendances and statistics on security
International benchmarking
Statistics on security
Supporters card (Tessera del tifoso)
25
90 ...…………………………………………………………………………....…
AVERAGE NUMBER OF STEWARDS INVOLVED FOR A SINGLE MATCH
876.468 ...…………………………………………………………………………....…
NUMBER OF SUPPORTERS CARDS RELEASED
Serie A Serie B Lega Pro 1st Div
Lega Pro 2nd Div
Number of stadia 17 20 36 49
Net average capacity
(number of seats)
39.836 16.616 8.950 3.537
Average age 62 years 54 years 56 years 61 years
Average attendance (per single
match)
23.541 5.082 2.363 709
Capacity utilization 59% 30% 26% 20%
Part 7 - Stadia, spectators and safety Highlights
26
Contents
Economic and financial
UEFA licensing system
Part 8 - International benchmarking Comparison between Italian and European Top Divisions
Competitive profile
Stadia attendance and ticket prices
Financial Fair Play - Q&A
Governance models and stadia training facilities ownership
27
Part 8 - International benchmarking Highlights
€ 12,8 BLN ...…………………………………………………………………………....…
AGGREGATE REVENUES OF EUROPEAN TOP DIVISION CLUBS
- € 1,6 BLN ...…………………………………………………………………………....…
AGGREGATE LOSS OF EUROPEAN TOP DIVISION CLUBS
17% ...…………………………………………………………………………....…
PERCENTAGE OF TOP DIVISION CLUBS DIRECTLY OWNING ITS STADIUM
4 ...…………………………………………………………………………....…
NUMBER OF CLUBS NON-ADMITTED TO UEFA COMPETITIONS
€ 20,9 ...…………………………………………………………………………....…
AVERAGE TICKET PRICE OF ITALIAN SERIE A MATCHES
40,4% ...…………………………………………………………………………....…
AVERAGE INCIDENCE OF STADIA ACCESS PRICE ON AVERAGE DAILY SALARY (Indexuva©)
28
Next step
ReportCalcio 2013
English version Transfer market Stadia Database Euro 2012
Highlights
29
2. Educational and Academic Courses High-level Courses in Football Management
Stadia Management Course (from March 2011)
1 Museum Football Seminar
(June 2011)
2 International Management Course (Coverciano, April 2013)
3
The Development Department has developed the concept and organized the following courses:
FARE Conference and General Assembly (May 2012)
4 Italian FA Internal
Training Course
5
30
3. Social Responsibility Implementation of existing partnerships and creation of new ones
50 partnerships with non-profit organizations
20 social, research and educational projects funded
31
A new project
• Identifying a dialogue-oriented tool within the FIGC
• Developing a tool capable of externally conveying the value produced
• Reviewing interdependence between economic, social and sports factors
• Enhancing all FIGC operations
• Drafting a complementary document to the financial statement
• Project approval by the FIGC Executive Committee
• Partner selection • Selection of the G.R.I international reporting standard (Global Reporting Initiative) version 3.1
• UEFA involvement through the HatTrick Programme
32
The Decision-Making Process
• Project sharing with all the offices and departments of the Association
• Stakeholder mapping
• Compilation of the document index
• Identification of the activities to be included in the report
• Data collection process
• Data processing and reporting process
• Assessment of compliance with the GRI standard v. 3.1 with an application level C
• Internal document sharing and final approval
• Draft of the approved version of the 2012 Sustainability Report
• 6-month work • Involvement of 31 offices and departments
• Involvement of over 50 internal resources
33
The Internal Process
34
Index
The Sustainability Report
35
• Project sharing with FIFA and UEFA
• Developing a communication channel with GRI in cooperation with PwC with a view to
drafting the Sector Supplement guidelines
• Reporting process implementation and enhancement
• Devising an innovative calculation method of the Association’s activity spin-off
• Drafting the 2013 Sustainability Report
Next Steps
36
CSR strategic plan Phases and Initiatives
PHASE A – IDENTIFY TOPICS The objective of this phase is to identify the social responsibility topics significant to the Association. The objective can be achieved combining analyses performed within the Association and FIGC’s external reporting to stakeholders.
PHASES C, D and E – VISIONING, GAP ANALYSIS AND PROGRAMME DEVELOPMENT After having identified the significant topics and having set priorities, the Association in this phases defines its visioning for each of them, subsequently identifying the gaps between the target position and the activities at present already realized by FIGC and finally starting to develop the Programme itself
PHASE B – MATERIALITY ANALISYS The objective of this phase is to prioritize the most important topics connected with the Association’s CSR, identified in the previous phase.
Issue Identification
Understand the business, its impacts and its context to determine the universe
of issues
Materiality Analysis
Prioritize issues by considering
their commercial, environmental
and social importance
Programme Development
Determine priorities,
sequence and timing of initiatives
together with targets and KPIs
A B C D E
Visioning
Determine the business’ desired
state in relation to prioritized issues
Gap
Analysis
Determine the initiatives and
enablers required to
progress towards desired
status
37
4. International Cooperation Promotion of the Italian FA’s know-how
Saudi Arabia (SAFF)
Australia (FFA)
United Arab Emirates (UAEFA)
China (CFA)
Russia (FUR)
San Marino (FSGC)
Palestine (PFA)
Iran (FFIRI)
Creation of synergies and joint programs at the international level
At the moment the Italian FA has signed a total of 13 Cooperation Agreements
Serbia (FSS)
Guinea (FGF)
Qatar (QFA)
Albania (FSHF)
Kazakhstan (KFF)
38
5. Stadiums The “Stadia Database” project
Mission and contents
Infrastructural Environmental and Social
Rules and Regulations
Safety & Security
Elaboration of a survey regarding the profile of the 113 Italian stadia used by professional clubs in 2011-2012 on a quality level and statistic value
Encouraging the growth of stadia management culture and the know-how level of stadia managers and complying with the international requirements
Criteria
39
6. Cultural Affairs Valorisation of the cultural heritage of Italian Football
Traveling Italian FA Football Museum
National Prize for Football Literature
Italian Football Hall of Fame
Football Museum Federation
On-line from May 30th 2012 http://biblioteca.figc.it
New concept of the Technical Sector Library
40
7. Special Initiatives Events and projects focused on development areas into the Italian FA
Many other events at the national and international
level Goal Line Technology Women’s Football Day
2012
Main events and projects
41
8. Fundraising Development and long-term investment Programs
Solidarity payments
Investment Projects
Pilot projects
Special Projects
European Union and others
Four-year cycle program
42
9. Football Fans promotion The Vivo Azzurro case-history
Local events Promotion and development of
activities directly in the local territory
Community & Web On line – off line communication
The Club and the multi-functions Card Increase the level of fan fidelity
The existing project of the Italian FA “Vivo Azzurro” sets out to promote the values, history and culture of football through social, educational and sporting activities performed in the various localities hosting the matches of Italian National Teams.
Modena Vive Azzurro May 21st – June 5th 2011
Firenze Vive Azzurro August 26th – September 12th 2011
Pescara Vive Azzurro September 29th – October 16th 2011
43
Our partners At the national and international level
All internal Departments of the
Italian FA
Universities
Non-profit organizations and
charities
International Football Associations
Foreign Affair Ministry and Embassies
Consultants and Advisors
FIFA and UEFA
Local institutional administrations
Media
Development Department’s partners:
44
CHALLENGES
Coordination of nine heterogeneous sectors inside the Development Department
Become the football system’s benchmark in the field of development programs
Implementation of existing projects
Creation of innovative high-level projects
Increasing number of partners for development department projects
Challenges and benefits A continuous improvement and development process
BENEFITS
Developing crosscutting competences
Being the only official source of data for all the stakeholders
Adding value to continuous projects
Promoting FIGC development and increasing management and technical skills
Creating projects with an implementation of the higher quality level and developing new
areas of interest
45
Links
http://biblioteca.figc.it
This presentation is available on the website
Italian Football Association
SDA Bocconi, Sport Business Academy, Milano - 28/01/2013 Michele Uva, FIGC Chief Development Officer
