Italian Designers

8/14/2019 Italian Designers

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The term 'aesthetics'concerns our senses andour responses to anobject. If some design isaesthetically pleasing to

us, it is 'pleasurable' andwe like it. If it isaesthetically displeasingto us, it is 'displeasurable'& we don't like it.

Aesthetics involve all ofour senses - vision,hearing, touch, taste, andsmell - and our emotions.


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It is well known that the Italians are themost important fashion creators in theworld.

Names like Armani, Fendi, Prada, & Versaceare synonymous with high quality Italianfashion.

There are many Italian fashion designersthat manage to change the way people allover the world dress, with their creations.


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Armani has become a symbol,an ambassador of Italianfashion all over the world.

Particularly known for hisstylish suits worn by top

Hollywood actors such as MelGibson or Richard Gere.This Italian fashion designer is

particularly noted for hismenswear.


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Born - July 11, 1934(age 74) Piacenza,Emilia-Romagna, Italy

Nationality - Italian

Major Labels - GiorgioArmani S.p.A, EmporioArmani, Armani Jeansetc.

Awards - CFDA

International Award for1983


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From 1961 to 1970,Armani worked as adesigner in well-knownfashion house Nino

Cerruti. After that he left topursue freelance work.

In 1974, with hispartner Sergio Galeotti,

he established Armaniwith a menswear label,introducing awomenswear line in1975.


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He is known today forhis Crisp, clean,elegant, tailored lines.

He dramatically softens

menswear tailoringeliminating stuffing andrigidity.

He designs practical

clothing & is a nononsense designer.


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MenswearWomen's wear FragrancesShoesHandbagsHome furnishings

Men's tiesBeltsSunglassesAccessoriesWalletsHotels


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The power of Armanistyling comes from anon traditionalmasculinity of softsilhouettes & earthcolors in slackelegance.

One of his goldenrules when designing

is to acknowledge theelegance of theuncomplicated.


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Armani makes apparelswhich help in making astatement of ones personalethics & values.

It expresses an appreciationfor the finer things in life forcomfort & for oneself.

Too often, fashion isassociated with excess &show; but Armani takesfashion in a more subtle &graceful direction.


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Fendi is an Italian fashionhouse best known for its"baguette" handbags.

It was launched in 1918

as a fur and leather shopin Rome, but today is amultinational luxurygoods brand owned by

LVMH. Karl Lagerfeld is the

creative director.


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Fendi originated in 1918 whenAdele Casagrande opened a

leather and fur shop in Via delPlebiscito in central Rome. In 1962, the Fendis signed up

German designer KarlLagerfeld, who immediatelycreated the inverted FF logo

that joined the growing list ofinternational status symbols. In 1969, Fendi presented its

first ready-to-wear furcollection at Palazzo Pitti inFlorence.

In 1999 it got sold to LVMHand Prada. On October 19, 2007, the

world was blown away withFendi's fashion show on theGreat Wall.


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The fashion housemakes fur coats that arelight, soft, easy to wearand suits women.

To bring out beautiful

furs at reasonable costsand retail prices. Womens bags are

fashion items, at thesame time practical and

functional. The leather isprinted, meshed tintedand tanned to becomesofter and morebeautiful.


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Apparel GlovesTies

Glasses Lighters Foulards Pens

Sports wearTimepieces Fragrances Eyewear Handbags, wallets,

luggage Shoes


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Fendi uses stripedcaucci (ribber rubber),various waterprooffabrics, and today thetraditional colours Fendi,black and mud, are

reproposed in stripes,dama and regimentalpatterns.

The Fendi coat or dressis recognized for itsdistinctive look andworkmanship.


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Fendis tradition hassucceeded in creatingproducts that looks to thefuture without losing theimportant values of the past.

Fendi shows considerable

concern for evolution inmodern design, which isinterpreted, enjoyed andshared in the spirit of todaysculture.

Diversified inspirations formnew styles as naive,primitiveshapes become sophisticatedthrough the use of luxuriousfabrics & furs & heavymaterials are translated in anunexpected lightness.


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Prada, is an Italian high-

fashion company specializingin luxury goods for men andwomen (ready-to-wear,leather accessories, shoes,and luggage).

Highly renowned, Prada isconsidered one of the mostinfluential clothing designersin the fashion industry.

The label is synonymouswith opulence and quality,and is widely regarded as astatus symbol.

Prada has also come to outfitthe most beautiful prominentfigures in recent time,including, among manyothers, actresses UmaThurman and Cameron Diazwith fabulous designs on thered carpet.


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Founded - 1914 Founder - Mario Prada Headquarters - Milan, Italy Key people - Miuccia Prada,

Head DesignerPatrizio Bertelli, CEOVincenzo Prada, SVP & COORandy Kabat, SVP & CCO

Donatello Galli, CFO Industry - Fashion Products - Luxury goods


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Prada uses clean lines,opulent fabrics, andbasic colors.

They make stuff whichis , practicalfashionable, functional

and sturdy.


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Womens wear Mens wear Shoes

Luggages,Handbags Belts Cell phones Skin care products


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The signature Prada lookencompasses luxuriousfabrics in colors of mostlyblack, browns, grays, greens,and creams incorporated tobecome simple yet

provocative styles. The backpacks and totes

released in 1979 were madeout of a tough military specblack nylon that were used ascoverings for steamer trunks.

The company revolutionizesthe old-fashioned luggagestyles.

Pradas women's ready-to-wear collection is known for

their dropped waistlines andnarrow belts.


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Time described the apparelas "unassertive, combiningtraditional good mannersand an ultramodernindustrial sleekness.

The designs of the House ofPrada reflects feminineworker aesthetic whichmake quite unique incontrast to other high-

fashion brands. Pradas collection is sexyand speaks of confidencewithout revealing too muchskin.


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Gianni Versace , usuallyreferred to as Versace, isan Italian clothier foundedby Gianni Versace in 1978,presently being run by hissister Donatella Versace.

Today, Versace is one of theworld's leadinginternational fashionhouses.

Versace designs, marketsand distributes luxuryclothing, accessories,fragrances, makeup andhome furnishings under thevarious brands of theVersace Group.


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Founded - 1978 Headquarters -

Milan, Italy Key people - Gianni

Versace, FounderDonatella Versace,Artistic DirectorIndustry -

Consumer Goods Products - Textile -

Apparel clothing


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At a young age, Versace worked with hisdressmaker mother.

Then after completing his education hewas hired by Complice to design theirleather & suede collection.

Later after launching his first menswearcollection he joined Jorge Saud.

Thereafter he opened his first boutiquein Italy in 1978.


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Versace focusesmainly on currentseasonal trends.

Some of the lines ofthe company areoften outsourced &created and

produced via otherdesignercompanies.


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Luxury clothing Accessories Fragrances Makeup Home furnishings Hotels Sports wear

Timepieces Sunglasses Handbags


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Most of the Versaceproducts have the uniqueVersace Greek print ofMedusa and/or the GreekKey motif.

Versace Jeans Couture, acasual clothing line,focuses on informalclothing: high-end denimand classic GianniVersace print shirts.

He designed clothesmade from metal, plastic& leather & delightedpeople with his stunningtheatrical costumes.


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It was the Greek &Roman ruins amongwhich he wandered asa kid, which laterprovided him with

themes for hisclothing. He also imbibed in his

collections, theculture that was there

in his surroundings,like , at his home andthe neighbourhood.


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To conclude , we can say that theaesthetics of Italian designers aredistinct from each other , but still , eachone is inspired from some ancient art orculture which they use in their moderncollections.

Sophistication ,elegance and simplicity

rule their designs .They make classic ,timeless pieces

,which elevate the owners closet andconfidence.


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Italian Designers

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