Istvan GyorbiroAntonio VlasceanuBianka MarschalkoAviaaja Hammeken Schultz

Ideas

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Process

Stakeholders Analysis

When ?!

Where ?!

Lina Eicke Lindvig • Age: 46 • Status: Single and divorced, living with

her dog and cat • Children: Two daughters, 22 and 23 year

old • City: Næstby, Odense • Work: Unemployed, looking for job • Education: Secretary • Designer Brands: Stelton, Trip Trap,

Royal Copenhagen, Rosendahl, Pillivuyt.• Quote: "Every woman needs Danish

design in their kitchen". • She likes classic design, especially Black

and White. Minimalistic with a twist. She loves to help her daughters with their interior and decorations. They have just moved away from home, so she help them with a new start from Imerco.

Nadia Vika SimonsenAge: 23 City: Copenhagen Status: Live with her boyfriend in a city apartment. No children. Work/Studies: Studies at Danmarks Media and Journalist school in Media Production and Management. Quote by Nadia: "A beautiful design deserves the right owner". Interest: Classic danish design and interior. Favorit Danish Design/Brand from Imerco: Kay Bojesen, Lyngby Vases by Hilfing Design, Royal Copenhagen and Trip Trap. Imerco Plus customer: She recommend Imerco Plus to others. She likes the points she can collect and love that Imerco has gone more design like. Expect from Imerco Plus Event: Events with 25 % off the price or Event with a storyteller from Kähler Vases.