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Fewer People are Leaving London for Greener Pastures andMore are Returning

Green SpaceStaying in London does not mean that green space is lostwith the abundance of parks in London. However, forthose buyers who are looking to move back into Londonfrom areas outside the capital, the neighbourhood will beas big a factor as the property itself.

With areas like West London being awarded for its greenspaces and areas which maintain a community, village feel,like Pitshanger, London and Ealing in particular has a greatdeal to offer these people seeking a country-feel within thebounds of the M25.

Once upon a time, the trend was for young couples livingin London to abandon their urban lifestyles in exchangefor a more rural location, complete with a pair of Wellies,trusty family dog and a long commute into work. Butcurrently, London is experiencing a surging number ofpeople choosing to stay in the capital to raise theirfamilies. In some cases, there is even a reverse migrationof empty nesters looking to come back to the Big Smoke.

The Evening Standard recently reported on this change intrends as seen in a YouGov survey released last week. Thereport revealed that the capital’s core population hassoared by more than 500,000 to 7.6 million during thepast decade. This population surge has been buoyed upby mainly middle class couples and families who are nolonger dreaming of trading urban convenience for a ruralidle.

Young FamiliesIn fact, with stressful, expensive and time-consumingcommutes sited as the primary reason for families toremain in London, many people are in fact trying to movecloser to the centre of the City rather than withdrawing toits outskirts. With public transport so much more readilyavailable in the capital, many families are giving up cars towalk, cycle or catch the tube to work, which also saves onever-rising petrol costs.

Another factor underpinning the influx of families to thecity is that many affluent young families have twobreadwinners with equally important careers. With bothpartners needing to commute and be near the office, acentral location makes financial sense as well as being atime saving measure.

Empty NestersFor those people whose children are fledging the nest,returning to London is a viable option once again. Manycouples in their late 40’s or 50’s who moved to locationsin the South East while their families were young in orderto buy larger homes are now returning to London. Again,being freed from the commute is cited as a big motivatorfor these home movers, but being released from theburden of caring for high maintenance homes andgardens is also a factor for many.

Such couples might look for modern conveniences in aproperty like energy efficiency, easy maintenance outdoorspace and added levels of security such as conciergeservices or underground parking. Flats in buildings likethe one Northfields currently is offering for sale inHillcrest Road, would fit the bill nicely. For couplesapproaching retirement, these types of properties wouldallow them to follow dreams of more leisure time, or evenmore travel abroad, knowing that their property is safeand looked after.

ivingin West LondonL

northfields.co.uk

West London LettingsTel: 020 8566 5500

QUEENS DRIVE, W3 Available Immediately 2007£3,000 pcm (4 Bed, Furn/Unfurn)• Beautifully presented FOUR bedroom house situated on the popularHanger Hill Garden Estate• Private rear garden• Modern kitchen and bathroom• Off street parking• Close to West Acton and North Ealing tube stations

GORDON ROAD, W13 Available 05/08/2011 3231£2,795 pcm (4 Bed, Unfurnished)• Immaculately presented FOUR DOUBLE bedroom house• THREE reception rooms, TWO bathrooms• Off street parking for 2 cars and beautiful landscaped garden• Brand new kitchen with integrated appliances• Short walk to Ealing Broadway station and within the MontpelierPrimary School catchment

MOUNT AVENUE, W5 Available 20/07/2011 1198£1,850 pcm (3 Bed, Furnished)• An immaculate THREE double bedroom first floor apartment in thisprestigious 1930s development• This luxury apartment is neutrally decorated throughout• Bright reception room with dining area• Fully fitted modern kitchen with integrated appliances• Further benefits include a lovely communal garden plus off streetparking. The property is located close to Montpelier Park on one ofEaling's premier Avenues• The rent includes heating and hot water

LEFROY ROAD, W12 Available 18/07/2011 3224£1,840 pcm (2 Bed, Unfurnished)• Amazing split-level TWO double bedroom flat• Stunning private roof terrace• Great size living room• Beautiful separate kitchen with all appliances• Located in the Wendell Park area close to all local amenities andtransport links

northfields.co.uk

Started over 25 years ago as a familyowned, independent estate agents,Northfields has grown to be a trustedproperty advisor to homeowners acrossWest London.

Over the years we have been associat-ed with many successes and accredita-tions. These include Investors In People,and the Times and Sunday Times EstateAgency and Lettings Agency of theYear, for multiple years.

Despite all that, by far the most impor-tant testament to the way we look afteryou are the referrals, feedback andword of mouth recommendation of ourclients.

A reputation we are proud of…

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YOUR LOCAL

MULTIAWARDWINNINGAGENT

WINDMILL ROAD, TW8 Available Immediately 2510£1,650 pcm (2 Bed, Unfurnished)• A TWO bedrooom apartment in a brand new development• Large reception room with open plan fully fitted kitchen• Two double bedrooms and two bathrooms• Further benefits include communal gardens and underground parking• Excellent transport links with Brentford Station and the A4/M4moments away

ASKEW CRESCENT, W12 Available 08/08/2011 3222£1,450 pcm (2 Bed, Furn/Unfurn)• Spacious TWO double bedroom flat with access to a private terrace• Stunning living area with space for dining• Lovely fully fitted kitchen• Beautiful bathroom with a Jacuzzi bath tub• Located close to all local amenities and transport links

WEST 3 APARTMENTS, W3 Available 29/07/2011 1245£1,350 pcm (2 Bed, Unfurnished)• Luxury TWO bedroom apartment in a stunning gated development• Modern open plan kitchen and living area• Large master bedroom and large single room plus a beautiful familybathroom• Further benefits include a 24hr concierge and stunning communalgardens. (Allocated underground parking available by separatenegotiation - £100pcm guide price)

WOODVILLE GARDENS, W5 Available Immediately 679£1,250 pcm (2 Bed, Furnished)• An exceptionally spacious TWO double bedroom first floor flat• The property comprises a spacious reception room with high ceilings• Fitted separate Kitchen• Large bathroom suite• Located on a desirable road in Ealing Broadway

northfields.co.uk

Northfields is the first estate agents in WestLondon to offer a comprehensive lifestyle bro-chure for every seller, irrespective of price.Buyers have already told us they love ourpresentation of the property brochure, farsurpassing other agents’ old style details.With an engaging, journalistic style descrip-tion, plus factual information such as the fac-ing of the garden, street plan and the mapsthat showed local amenities such as rail andbus links. The details are designed to givebuyers what they are really interested in.Your property’s own Lifestyle Brochure:� Stand out from the crowd

� Beautifully designed brochure puts yourproperty in the best light

� ‘Plain english’ write ups let the buyer im-agine themselves living here

� Smart technology gives access to evenmore information

Lifestyle brochures…

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Offices Located in:

� Ealing Broadway

� Northfields

� Pitshanger

� Shepherds Bush

� Paddington

� Mayfair

FERRY ROAD, SW13 Available Immediately 3228£1,250 pcm (1 Bed, Unfurnished)• Spacious ONE double bedroom apartment in a new development• Overlooking a beautiful courtyard garden• Open plan kitchen and living room with all fitted appliances• Good size bathroom with power shower• Located close to Barnes BR and Hammersmith Bridge for all localamenities and transport links

VICARS BRIDGE CLOSE, HA0 Available 02/09/2011 2703£1,200 pcm (2 Bed, Furnished)• Two DOUBLE bedroom first floor apartment in a private development• Immaculate condition throughout• Modern kitchen with integrated appliances• Allocated off-street parking• Walking distance to Hanger Lane and Alperton underground stations

ARGYLE ROAD, W13 Available 31/08/2011 2575£870 pcm (Studio, Furnished)• A stylish and contemporary first floor studio flat• Large studio room with polished black wood floors• Modern fitted kitchen• £70 per month for electicity and gas• Further benefits include access to communal gardens and off streetparking (on a first come first served basis)

MOUNT AVENUE, W5 Available 04/08/2011 358£850 pcm (1 Bed, Furn/Unfurn)• ONE double bedroom apartment in a beautiful period conversion• Open plan kitchen reception room• White tiled bathroom• Double bedroom• Located within walking distance of Ealing Broadway and close toPitshanger Lane amenities

northfields.co.uk

In an industry dominated by eitherbig national firms or single-office,even single-staffed agencies, North-fields stands out. We are smallenough to care but big enough tolook after you professionally.With five offices in West London anda dedicated customer care centrewe have a team of experts lookingafter you and your buyers, a size ourclients tell us feels ‘just right’ to lookafter you the way you deserve.We also have the resources to openkey offices a full seven days a week,so that the most is made of the timesbuyers are most able to view, andcalls can be taken and respondedto rather than waiting until the Mon-day.

Not too big, not too small…

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YOUR LOCAL

Offices Located in:

� Ealing Broadway

� Northfields

� Pitshanger

� Shepherds Bush

� Paddington

� Mayfair

BRINDLEY CLOSE, HA0 Available 27/07/2011 2895£775 pcm (1 Bed, Furnished)• First floor ONE bedroom purpose built flat• Living room and separate modern kitchen• Bathroom with bath and overhead shower• Allocated parking space• Views overlooking The Grand Union Canal

ASKEW CRESCENT, W12 Available 30/07/2011 2892£725 pcm (Studio, Furnished)• Contemporary style STUDIO flat situated on the first floor• Living area with sofa bed and table, wood flooring, en suite showerroom• Open plan fitted kitchen with electric hob, oven and fridge• Close to Westfield shopping centre• Close to Shepherds Bush Green (Central line, Hammersmith andCity)and Stamford Brook (District line)

HIGH STREET, W3 Available Immediately 2753£725 pcm (Studio, Unfurnished)• ALL BILLS INCLUDED IN RENT EXCEPT COUNCIL TAX (+ £10 payableeach mth)• Modern studio apartment• Laminate flooring throughout• Modern tiled shower room• Close to amenities

CARLYLE ROAD, W5 Available 28/08/2011 343£700 pcm (Studio, Unfurnished)• First floor STUDIO flat with wood flooring throughout• Neutrally decorated• Separate kitchen with microwave and ample storage cupboards,kitchen with hob, fridge and separate shower room.• There is also a communal washing machine available to use• Located in a quiet residential road within walking distance toNorthfields/South Ealing tube stations

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