Lettings brochure

Lettings

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AboutAbout Fine & Country

Every Fine & Country agent is dedicated to offering clients the very best

service available in the industry, tailoring it specifically to your needs. We

understand that exclusive properties require a bespoke approach to

marketing and we take instruction to let your property as a privilege,

showcasing it with the most effective, cutting edge promotional tools and

techniques available.

Visit your local Fine & Country branch and discover how the expert team

with its in-depth knowledge and full-range of marketing methods will be

able to fulfil all your lettings requirements in the swiftest time possible.

Based in 300 locations worldwide including aflagship office on London’s prestigious

Park Lane, Fine & Country has grown into aglobal brand that is recognised and admiredfor its local expertise, international reputation

and unrivalled professionalism.

Fine & Country is a multi-award winning networkof estate agents specialising in the marketing, selling

and letting of luxury and prestige properties.


Guide

Our agents are not only adept at finding you ideal tenants but will be able

to tell you how to present your property and make it appealing. They will

also ensure it is safe for renting out as well as explain legalities and your

responsibilities as a landlord. We can offer advice on the local lettings

market, plan with you what kind of management service suits your needs

and how you can fully maximise this financial venture.

We know letting a property for the first time can be a daunting

experience, after all it is an undertaking that involves a valuable

investment for you. This is why Fine & Country agents have invested time

and research in understanding the process completely and constantly

keep apace of changes in the rental market.

Our dedication to lettings and clients allows you to have total confidence

and peace of mind when you choose to workwith us and will make being a landlord

as stress free as possible.

The Fine & Country residential lettings guide

Whether you just want to find a tenant or need aprofessional expert to manage the entire lettings

experience for you, a Fine & Country lettings agent isan invaluable resource for landlords.


Buy to let

Property has always been regarded as one of the safest investments

available to those with the means and funds available. Property is an asset

that is essential, durable, easy to value and has historically delivered

exceptional returns compared to other investment opportunities. In fact,

the value of property has, on average, doubled every 10 years over the

last half a century. As regards the lettings market, this sector has become

more appealing to investors thanks to developments such as the

proliferation of buy-to-let mortgages, changes to landlords’ rights and an

overall increased demand for rental properties.

As property experts Fine & Country agents are perfectly suited to advise

on what makes the right type of property along with location, demand in

your area and historical rents achieved, all essential if you are to make a

sound and profitable investment.

As with buying a property for use as your own residence, purchasing

the correct property for rental purposes is vital if you are to

extract the maximum investment and capital gain.

Buy to let: an investment worth serious consideration

As property experts Fine & Country agents areperfectly suited to advise on what makes theright type of property to make a sound and

profitable investment.


Process

The service offered by Fine & Country agents will greatly depend on

what type of landlord you want to be, from the basic request of finding

tenants to adding on rent collection, all the way up to a fully managed

service where the agent themselves acts as a buffer between you and

your tenants and looks after the majority of the process.

You should also give careful thought to the kind of tenants you want, or

don’t want. Are you happy for families or would you prefer only young

professionals? Would you consider a long-term tenant or be happy with

new occupiers every six months? Meet with a Fine & Country agent for a

lettings appraisal and they will be able to cater for all your needs as well

as help you decide right from the start what kind of service you require if

you need further guidance.

You should also give careful thought to thekind of tenants you want, or don’t want. Are

you happy for families or would you prefer onlyyoung professionals? Would you consider a

long-term tenant or be happy with newoccupiers every six months?

Starting the lettings process

e service offered by Fine & Country agents will greatly depend on what type of

landlord you want to be.


Process

Unfurnished

While not completely empty an unfurnished home will attract tenants who

already have their own furniture and do not want to pay extra for putting

it in storage. Although unfurnished it is highly recommended you instruct

your agent to organise an inventory and include the basics expected in a

property such as carpets, electrical white goods and light fittings. Anything

included by you will be your responsibility to repair or replace.

Furnished

If your property is marketed as furnished most potential tenants would

expect to find the majority of furniture and electrical appliances that they

would need for everyday living. With a furnished property you should also

include an inventory in the contract you sign with a tenant. This will list the

property’s contents and condition from the start date of the tenancy and

will help avoid disputes at its conclusion.

Unfurnished properties will be attractive tolong-term tenants as they also often look tobring their own items and would not want to

spend frequently on removal costs.

A furnished property is going to be attractiveto people who know that they can move inimmediately or cannot afford to bring their

own furniture with them.


Once you have decided to let a property you willneed to consider whether you will offer it

as furnished or unfurnished. e choice iscompletely down to you.


Process

Furnished cont...

If you are going to offer a furnished property you need to factor in buying

the items in the first place and then covering renewal costs. You must also

ensure gas appliances, furniture and soft furnishings conform to

appropriate fire and safety guidelines, particularly the Furniture and

Furnishings (Fire) (Safety) Regulations Act 1988. As regards any electrical

equipment that you provide for your tenants, it is not a legal requirement

but many landlords have these items checked under the Portable

Appliance Test (PAT).

Presentation and decoration

You will need to spend time and money decorating your property to a

good standard. It is worth doing all the work right at the start rather

than when tenants move in and problems subsequently arise.

General upkeep is normally theresponsibility of the tenant, although if

your property has a rather large, ornategarden it is advisable to use a

professional gardener to take care ofthe grounds with the cost incorporated

into the rent.


Whatever property you are planning to rent out you must make it attractive and

enticing to potential tenants.


Tenants

We will vet all prospective tenants before an agreement is signed using

stringent referencing procedures and background checks. In order to find

your perfect tenant Fine & Country agents have access to a huge and

powerful suite of marketing techniques that is unrivalled in the industry and

provides maximum exposure for your property.

Prospective tenants who are already registered on our extensive database will

be contacted by phone or email while your property will be added to our

window displays and feature regularly in the local press to ensure continued

enquiries. With the majority of property searches now taking place online,

your property will feature on the comprehensive and state-of-the-art Fine &

Country website with astounding interactive and intelligent search facilities.

Furthermore, the property portals RightMove, Primelocation, FindaProperty

and Zoopla are used to expand Fine & Country’s online reach with

combined unique visitors 13,312,000 a month.

One of the most important parts of thelettings process is making sure you have theright tenants in your property. Fine & Countryknows this to be a factor that will ensure you

have security and that the landlord/tenantrelationship will be a content one.

Finding tenants

Your Fine & Country agent will work with youto understand who you will and won’t accept in

your property and that any specific conditionsare understood by any potential tenants and

included in the rental agreement.


Agreement

Fine & Country uses a tenancy agreement which has been carefully

designed to protect your rights to possession, to help control the tenant’s

activities, ensure that you have redress if your property is not looked after

carefully and comply with standard mortgage lender requirements.

Most tenancies are governed by The Housing Act 1988 (as amended by

the Housing Act 1996) and it is very likely your property will be covered

by an Assured Shorthold Tenancy (AST).

Tenancy agreements are normally for an initialterm of six months or a year, however shorteror longer term tenancies can be negotiated

dependant on individual landlords’ andtenants’ circumstances.

The tenancy agreement

To protect you and ensure all parties know theirlegal standing it is essential to have a comprehensive tenancy

agreement and detailed inventorydrawn up prior to each tenancy.


Agreement

Inventory/Schedule of condition

Another essential document that you must have prepared and ready for

your tenants to sign is an independent inventory of the property which

Fine & Country can prepare for you. This will list the property’s contents

and condition from the start date of the tenancy and will help avoid

disputes as the property is inspected at the end of the tenancy and any

damage or deterioration to its condition is noted.

Council Tax and utility bills

In addition to the rent, tenants pay for Council Tax, gas, electricity, water

and telephone bills. Depending on the level of service you agree with

Fine & Country, your agent will arrange for meter readings when a

tenancy begins and for Council Tax to set up in the tenant’s name.

The tenant is responsible for the cost ofrectifying any damage, above what is

considered to be fair wear and tear, caused bythem at the property. This cost is deducted

from the tenant’s deposit.


As legislation is now weighted heavily in tenant’sfavour these documents

are essential in protecting the landlord’s interests.


Agreement

The Tenancy Deposit Scheme

As part of the Housing Act 2004 the Government introduced tenancy

deposit protection for all ASTs in England and Wales where a deposit is

taken. It states that all deposits now have to be registered with a

Government approved scheme within 30 calendar days of receipt.

Mortgage lender requirements

If you are intending to rent out your property you must first inform

your mortgage provider. It is quite likely you will have to change to a

buy-to-let mortgage.

Rental payments and deposit

When your tenant signs the agreement, it is usual for your

Fine & Country agent to collect the first month’s rent and the deposit.

The deposit amount varies but is usually equivalent to six weeks’ rent.

This tenancy deposit protection has beenintroduced to provide an independent and

impartial method of resolving any differencesbetween landlords and tenants at the end of

a tenancy and naturally Fine & Countryagents adhere to these rules.


As part of our security checks on your behalf we ensure funds for the deposit are cleared

before the tenant can move in.


Agreement

Landlord’s obligations

You will be responsible for maintaining the structure and exterior of your

property, heating and plumbing installations and dealing with other routine

repairs. If your property is leasehold, you will be responsible for paying the

service charge and ground rent.

Tenant’s obligations

The tenant has a duty to take proper care of your property and use it in a

responsible way, pay the rent and keep to the terms of the tenancy agreement.

Leasehold properties

If your property is leasehold, your lease will specify whether or not it is

necessary to obtain permission to sub-let from the freehold company or

managing agent. You must clarify the situation before letting your property

as some leases contain restrictions.

As the landlords you must ensure you haveadequate buildings insurance cover in place.

As for contents, tenants are responsible for insuring their own personal

belongings and furniture.


e landlord’s obligations are clearly determined in Section 11 of the Landlord

and Tenant Act 1985.


*Please note, this information is intended only as aguide for landlords and should in no way constitutea detailed interpretation of the complete Regulations. Landlords should note that the maximum penalty for non-compliance with these Regulations is a fine of £5,000 or six months imprisonment.


Safety

You will be issued with Gas Safety Certificate and it is a legal requirement

you also give your tenant with a copy of the certificate. If you are offering

the property as furnished the furniture must conform to appropriate fire

and safety guidelines. Any electrical equipment that you provide for your

tenants should be checked and certified on a regular basis.*

Smoke Detectors

Any new home built after June 1992 must be fitted with mains operated

smoke detectors.

Energy Performance Certificates (EPC)

These certificates reflect the energy efficiency of a property and are valid

for 10 years. As a landlord you will need to provide an EPC each time

you let.

The key regulations you must adhere to as a landlord are:

• Gas Safety (Installation and Use)Regulations 1998

• Furniture and Furnishings (Fire) (Safety) Regulations 1988

(Amended 1989 and 1993)• The Electrical Equipment (Safety Regulations) 1994

Safety regulations

It is vital all gas appliances are checked andcertified safe by a professional engineer (and

then checked every 12 months).


Advice

Landlord Insurance

For first time landlords or more experienced property investors, specific

landlord insurance is highly recommended. Unlike a regular buildings

insurance policy, it may also include cover for loss of rent due to fire or

flooding and accidental damage by the tenants, protecting your

investment throughout the tenancy.

Rental Protection Insurance

To provide you with the ultimate peace of mind that your property and

investment is being protected to the fullest extent, a rental guarantee

policy can be arranged.

The policy would act as a safeguard to pay the agreed rental payments to

the landlord in the unlikely event that a tenant defaulted as well as

covering the legal costs to regain possession.

Landlords living outside the UK can applyto HM Revenue and Customs (HMRC) to

receive rents without any deduction if this is preferred and your

Fine & Country letting agent will guide you through this process.

Landlord information

If your rental property is based in the UK, butyour usual place of residence is outside of the

UK, there is a requirement for the letting agencyto deduct basic rate tax from the rental income,

before it is paid to the landlord.


ExpertiseWhy use a professional letting agent

Whether you just want to find a tenant or needa professional expert to manage the entire

lettings process for you,using a professionallettings agent is an invaluable resource

for landlords.

1. Advice – Whether a first time landlord or an experienced property

investor, a letting agent can offer in-depth specific advice on all stages

of letting and managing your property. From presentation, local

knowledge, property valuation and legal requirements, a letting agent

will guide you through the entire process.

2. Professional Valuation – Letting agents are best placed to provide

the most comprehensive knowledge of the local area, rental demand,

tenant types and potential rental values, so you can be sure you are

maximising the return on your investment.

3. Marketing – From property particulars, photographs and floor

plans to the vast network of potential tenants through print and

online marketing, a letting agent can provide you with the most

effective modern techniques to maximise quality marketing exposure.

4. Property Viewings – Letting agents will conduct the property

viewings with suitable candidates ensuring that the benefits of your

property are professionally presented and all key information is

communicated effectively.

5. Tenant Selection –The experience, coupled with the use of

modern technologies allows a letting agent to ensure that a tenant’s

income, employment, financial status and previous tenancies have

been extensively analysed and verified providing the necessary

protection against adverse history and future management problems.

6. Formal Agreements – It is vital that a professional tenancy

agreement formalises the contract between you and the tenant to

legally protect your financial investment. A letting agent has the

experience and knowledge to administer this process so you have


ExpertiseWhy use a professional letting agent continued

the peace of mind that your interests are protected and all legal

obligations of both parties are clearly stipulated and adhered to.

7. Protecting your investment – In order to protect the condition of

your property, an independent inventory acts as a vital point of

reference to ensure disputes with tenants do not arise. The contents

and condition will be photographed and documented providing an

easy illustration of condition changes throughout the tenancy allowing

a letting agent to successfully administer any disputes.

8. Legal Compliance – A letting agent can advise on all aspects of

administering the legal compliance when letting a property. From gas

and electrical safety regulations, tenancy deposit schemes and

changes to relevant housing legislation, a letting agent is best placed

to provide comprehensive guidance.

9. Management Service – A letting agent has the expertise and

knowledge to manage the tenancy throughout its term, resolving

maintenance issues, collecting and distributing rental payments,

arranging inspections and ensuring your property is well looked after

and returned in an excellent condition.

10. Peace of Mind – All reputable, professional letting agents are

regulated by the Association of Residential Letting Agents (ARLA)

or the Royal Institute of Chartered Surveyors (RICS). With

accreditation from one of these professional bodies, you can be

confident that your property investment will be treated and managed

with the upmost professionalism, dedication and expertise available in

the industry.

You can be confident that your propertyinvestment will be treated and managed with

the upmost professionalism, dedication andexpertise available in the industry.


Commitment

The brand takes this commitment incredibly seriously and is reflected in

the fact a number of our senior staff are members of ARLA (Association

of Residential Lettings Agents). Regular ARLA training is carried out to

ensure appropriate staff are up to date with various legislation that

governs residential lettings.

The Property Ombudsman Scheme

All Fine & Country agents are members of The Property Ombudsman

Scheme. The scheme provides a free, fair and independent service for

dealing with unresolved disputes between member agents and tenants or

landlords of residential property in the UK.

The Ombudsman is totally independent of the member agents and

reports directly to the Ombudsman council, which has a majority of

non-industry members.

Every Fine & Country agent is an experiencedprofessional while at the same time being an

expert on their local area, devoted to providingyou with an excellent level of service.

Fine & Country’s commitment to you

Regular ARLA training is carried out to ensureappropriate staff are up to date with various

legislation that governs residential lettings.


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Marketing

Offline Marketing

PR & Media Centre

Advertising nationally and locally

International showroom in Park Lane, Mayfair, London W1

Fine & Country regional, national and international publications

Lifestyle property brochures

Direct mailing and canvassing cards

Fine & Country For Rent boards

Online Marketing

Fine & Country international, national and local websites

Social media (Facebook, YouTube, Twitter)

Fine & Country TV

Property portal syndication

iPad and iPhone applications

State of the art referral system

Fine & Country are renowned forintelligent and creative online and

offline marketing and will present yourproperty professionally to the widest

possible market-place enhancing yourchances of letting your property in the

shortest time.

Effective Marketing

Instruct a Fine & Country Agent, then sit back and relax as you watch a comprehensive

marketing strategy spring into action on your behalf.


Fine & Country Ltd 121 Park Lane, Mayfair, London W1K 7AG

Tel +44 (0)20 7079 1515 Fax +44 (0)20 7629 2329 [email protected]

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Lettings brochure

Documents

Transcript of Lettings brochure