iSnack 2.0 – The new Vegemite

Case SynopsisHow to revive

sales?

Mr. Talbod

2nd most loved brand on the internet

80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70 years in Australia.

IBM

CBA on Social media

HDYLYV

Created huge buzz

New name to be released

during AFL at MCG

300,000 entries

iSpread 2.0

Recommendations

• Again Name me campaign on internet !!• depending on results, change the name.• Brand Salience was increased