ISA11 - Jon Kolko: Design for Impact
-
Upload
interaction-south-america -
Category
Design
-
view
114 -
download
5
description
Transcript of ISA11 - Jon Kolko: Design for Impact
![Page 1: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/1.jpg)
Photo by Michael Cetaruk
Design For Impact
Jon KolkoDirector, Austin Center for Design
![Page 2: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/2.jpg)
INTRODUCTION/
A Changing World
![Page 3: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/3.jpg)
3 | 11/30/2011
We’re in the middle of an enormous professional shift.
![Page 4: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/4.jpg)
4 | 11/30/2011
For years, design was about form giving.
![Page 5: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/5.jpg)
5 | 11/30/2011
![Page 6: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/6.jpg)
6 | 11/30/2011
![Page 7: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/7.jpg)
7 | 11/30/2011
Then, design was at the heart of the “experience” and “innovation”
conversation.
![Page 8: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/8.jpg)
8 | 11/30/2011
![Page 9: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/9.jpg)
9 | 11/30/2011
![Page 10: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/10.jpg)
10 | 11/30/2011
Now, it’s at the center of evolving conversations of culture & society.
![Page 11: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/11.jpg)
11 | 11/30/2011
![Page 12: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/12.jpg)
12 | 11/30/2011
![Page 13: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/13.jpg)
13 | 11/30/2011
![Page 14: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/14.jpg)
14 | 11/30/2011
Why are things changing?
What’s our role in this new landscape of design?
What are the challenges we’ll face?
What are the opportunities to make this into a career?
![Page 15: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/15.jpg)
1/
Driving Forces of Change
![Page 16: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/16.jpg)
16 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
![Page 17: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/17.jpg)
17 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
![Page 18: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/18.jpg)
18 | 11/30/2011
![Page 19: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/19.jpg)
19 | 11/30/2011
![Page 20: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/20.jpg)
20 | 11/30/2011
![Page 21: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/21.jpg)
21 | 11/30/2011
Photograph by Chris Jordan
![Page 22: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/22.jpg)
22 | 11/30/2011
![Page 23: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/23.jpg)
23 | 11/30/2011
![Page 24: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/24.jpg)
24 | 11/30/2011
242322212019181716151413121110987654321 25
Black Monday, 1987Chernobyl, 1986 Tienanmen Square, 1989 Gulf War, 1990
0
Columbine, 1999 September 11, 2001Rodney King, 1992 Rwanda, 1995
20111985
![Page 25: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/25.jpg)
25 | 11/30/2011
It feels like things are spinning out of control.
![Page 26: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/26.jpg)
26 | 11/30/2011
(It’s not just you.)
Sample size = 200,000
![Page 27: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/27.jpg)
27 | 11/30/2011
These issues and concerns are at points of coalescence of
large-scale systems:
economicpoliticalreligious
technologicalcultural
![Page 28: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/28.jpg)
28 | 11/30/2011
These issues and concerns are an illustration of the consequences of design.
![Page 29: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/29.jpg)
29 | 11/30/2011
Consequences:
![Page 30: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/30.jpg)
30 | 11/30/2011
Consequences:The results
of our actions.
![Page 31: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/31.jpg)
31 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
![Page 32: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/32.jpg)
32 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
![Page 33: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/33.jpg)
33 | 11/30/2011 1982
![Page 34: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/34.jpg)
34 | 11/30/2011
1991, Nikon / Kodak DCS420$28,000
2011, Serial CMOS Camera$22
![Page 35: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/35.jpg)
35 | 11/30/2011
1983, Motorola DynaTAC 8000X$3995
2010, Huawei IDEOS$100
![Page 36: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/36.jpg)
36 | 11/30/2011
1983, Motorola DynaTAC 8000X$3995
2010, Huawei IDEOS$100
2.8-inch (240x320) touch display, 528MHz processor, 3.2-megapixel camera, 16Gig memory with a microSD slot, HSDPA, Wi-Fi (802.11n), GPS, Bluetooth, 3G Mobile Hotspot support for up to 8 devices…
![Page 37: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/37.jpg)
37 | 11/30/2011
In 25 years,the cost of producing a high-tech product– and launching it to a mass audience –has gone from exorbitantly expensive,
to…
242322212019181716151413121110987654321 250
20111985
![Page 38: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/38.jpg)
38 | 11/30/2011
![Page 39: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/39.jpg)
39 | 11/30/2011
$0.
242322212019181716151413121110987654321 250
20111985
![Page 40: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/40.jpg)
40 | 11/30/2011
![Page 41: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/41.jpg)
41 | 11/30/2011
And, for the first time in history, ever, we now have the luxury of asking,
“What problem should we work on?”
![Page 42: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/42.jpg)
42 | 11/30/2011
Designing for Impact is a process for humanizing technology in the context of a
humanitarian or social problem.
![Page 43: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/43.jpg)
43 | 11/30/2011
It’s about working onproblems worth solving.
![Page 44: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/44.jpg)
2/
Designing for Impact
![Page 45: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/45.jpg)
45 | 11/30/2011
A Process for Humanizing Technology
ProblemsWorth Solving
![Page 46: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/46.jpg)
46 | 11/30/2011
A Process for Humanizing Technology
Problems Worth Solving
![Page 47: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/47.jpg)
47 | 11/30/2011
Ethnography Synthesis Prototyping
![Page 48: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/48.jpg)
48 | 11/30/2011
Ethnography Synthesis Prototyping
We usually focus our efforts here.
![Page 49: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/49.jpg)
49 | 11/30/2011
Ethnography Synthesis Prototyping
When you are designing for impact, these are more important!
![Page 50: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/50.jpg)
50 | 11/30/2011
Ethnography requires leaving the safety of the studio and going out into “real life”.
It’s about observing “real people” –and designing with them!
Ethnography Synthesis Prototyping
![Page 51: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/51.jpg)
51 | 11/30/2011
The goal of ethnography is to gain empathy.
Ethnography Synthesis Prototyping
![Page 52: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/52.jpg)
![Page 53: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/53.jpg)
![Page 54: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/54.jpg)
![Page 55: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/55.jpg)
![Page 56: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/56.jpg)
Left: Patricia Moore, ~1984
Above: Patricia Moore, ~2000
![Page 57: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/57.jpg)
57 | 11/30/2011
What it’s like to be you What it’s like to be someone else
![Page 58: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/58.jpg)
58 | 11/30/2011
The goal of ethnography is to gain empathy.
Ethnography Synthesis Prototyping
![Page 59: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/59.jpg)
59 | 11/30/2011
Synthesis is the process of making meaning through abductive sensemaking and reframing.
Ethnography Synthesis Prototyping
![Page 60: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/60.jpg)
60 | 11/30/2011
Synthesis is the process of making meaning through abductive sensemaking and reframing.
Ethnography Synthesis Prototyping
![Page 61: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/61.jpg)
abductivedeductive inductive
![Page 62: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/62.jpg)
abductivedeductive inductive
The output is guaranteed to be true, if the premise is true.
Jon is a Designer.
All Designers are Arrogant Bastards.
Therefore, Jon is an Arrogant Bastard.
![Page 63: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/63.jpg)
abductivedeductive inductive
The output is guaranteed to be true, if the premise is true.
Jon is a Designer.
All Designers are Arrogant Bastards.
Therefore, Jon is an Arrogant Bastard.
Gives good evidence that a conclusion is true.
All of the designers I’ve ever seen wear black t-shirts.
Therefore, the next designer I will see will be wearing a black t-shirt.
![Page 64: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/64.jpg)
abductivedeductive inductive
The output is guaranteed to be true, if the premise is true.
Jon is a Designer.
All Designers are Arrogant Bastards.
Therefore, Jon is an Arrogant Bastard.
Gives good evidence that a conclusion is true.
All of the designers I’ve ever seen wear black t-shirts.
Therefore, the next designer I will see will be wearing a black t-shirt.
The argument from best explanation, depending on
circumstances and experience
When a designer works on a project, they often draw diagrams
of things. It seems to help them learn about a new topic.
I’ve seen grade school students struggle to learn complex topics
of math or science.
I can abduct that students might be able to learn better by drawing diagrams in a classroom setting.
![Page 65: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/65.jpg)
65 | 11/30/2011
Synthesis is the process of making meaning through abductive sensemaking and reframing.
Ethnography Synthesis Prototyping
![Page 66: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/66.jpg)
66 | 11/30/2011
Synthesis is the process of making meaning through abductive sensemaking and reframing.
Ethnography Synthesis Prototyping
![Page 67: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/67.jpg)
![Page 68: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/68.jpg)
David Snowden, Lecturer & Researcher
“[Our sensemaking framework] is designed to allow shared understandings to emerge through the multiple discourses of the decision-making group.”
![Page 69: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/69.jpg)
Karl Weick, Organizational Theorist
“Sensemaking is, importantly, an issue of language, talk, and communication. Situations, organizations, and environments are talked into existence.”
David Snowden “[Our sensemaking framework] is designed to allow shared understandings to emerge through the multiple discourses of the decision-making group.”
![Page 70: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/70.jpg)
Robert Hoffman, Cognitive Psychologist
“Sensemaking is a motivated, continuous effort to understand connections (which can be among people, places, and events) in order to anticipate their trajectories and act effectively.”
Karl Weick“Sensemaking is, importantly, an issue of language, talk, and communication. Situations, organizations, and environments are talked into existence.”
David Snowden “[Our sensemaking framework] is designed to allow shared understandings to emerge through the multiple discourses of the decision-making group.”
![Page 71: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/71.jpg)
71 | 11/30/2011
Synthesis is the process of making meaning through abductive sensemaking and reframing.
Ethnography Synthesis Prototyping
![Page 72: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/72.jpg)
72 | 11/30/2011
This is a process for humanizing technology.
Ethnography Synthesis Prototyping
![Page 73: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/73.jpg)
73 | 11/30/2011
A Process for Humanizing Technology
Problems Worth Solving
![Page 74: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/74.jpg)
74 | 11/30/2011
Meet Christina Tran and Ryan Hubbard, two of my students.
They created Nudge, an online platform that allows care providers to schedule text messages and support their patients between appointments.
![Page 75: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/75.jpg)
75 | 11/30/2011
![Page 76: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/76.jpg)
76 | 11/30/2011
![Page 77: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/77.jpg)
77 | 11/30/2011
“Ryan and I realized that most families—even ones experiencing temporary homelessness—have cell phones… We knew case managers wanted to check-in with all of their clients every day, but they just didn't have the time…”Christina Tran2011
![Page 78: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/78.jpg)
78 | 11/30/2011
Meet Chap Ambrose and Scott Magee, two of my students.
They created Pocket Hotline, a service to help businesses scale support resources without the hassle and expensive of training new employees.
![Page 79: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/79.jpg)
79 | 11/30/2011
![Page 80: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/80.jpg)
80 | 11/30/2011
![Page 81: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/81.jpg)
81 | 11/30/2011
“We believe that by connecting people in need to the larger community, culture change can happen. We’re building a platform that directly connects the community to those in need.”Chap Ambrose & Scott Magee2011
![Page 82: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/82.jpg)
82 | 11/30/2011
“Ryan and I realized that most families—even ones experiencing temporary homelessness—have cell phones… We knew case managers wanted to check-in with all of their clients every day, but they just didn't have the time.”
Christina Tran 2011
“We believe that by connecting people in need to the larger community, culture change can happen. We’re building a platform that directly connects the community to those in need.”
Chap Ambrose & Scott Magee2011
![Page 83: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/83.jpg)
83 | 11/30/2011
“Ryan and I realized that most families—even ones experiencing temporary homelessness—have cell phones… We knew case managers wanted to check-in with all of their clients every day, but they just didn't have the time.”
Christina Tran 2011
“We believe that by connecting people in need to the larger community, culture change can happen. We’re building a platform that directly connects the community to those in need.”
Chap Ambrose & Scott Magee2011
![Page 84: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/84.jpg)
84 | 11/30/2011
Ryan, Christina, Chap and Scott leveraged insights in order to
address symptoms of a wicked problem.
![Page 85: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/85.jpg)
85 | 11/30/2011
Ryan, Christina, Chap and Scott leveraged insights in order to
address symptoms of a wicked problem.
![Page 86: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/86.jpg)
“The abductive suggestion comes to us like a flash. It is an act of insight, although extremely fallible insight... it is the idea of putting together what we had never before dreamed of putting together which flashes the new suggestion before our contemplation.” Charles Peirce1903
![Page 87: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/87.jpg)
The insight isn’t “in the data” –it comes from inside of you.
![Page 88: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/88.jpg)
88 | 11/30/2011
Ryan, Christina, Chap and Scott leveraged insights in order to
address symptoms of a wicked problem.
![Page 89: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/89.jpg)
Well-Structured Problems
Ill-Structured Problems
WickedProblems
![Page 90: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/90.jpg)
Well-Structured Problems
Ill-Structured Problems
WickedProblems
In a well structured problem, all of these are true:
We can test our solution.We can identify problem, goal, and interim states. We can identify solution steps.We can identify domain knowledge.We can solve the problem while obeying the laws of nature.We can solve the problem using only practical levels of effort.
Herb Simon, 1973
![Page 91: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/91.jpg)
91 | 11/30/2011
![Page 92: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/92.jpg)
Well-Structured Problems
Ill-Structured Problems
WickedProblems
In an ill-structured problem, some of these are true:
We cannot test our solution, or cannot test it easily.We cannot easily identify problem, goal, or interim states. We cannot identify all of the solution steps.We cannot identify domain knowledge (it may be tacit).We may be constrained by the laws of nature.Solutioning may outweigh practical efforts.
Herb Simon, 1973
![Page 93: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/93.jpg)
![Page 94: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/94.jpg)
Well-Structured Problems
Ill-Structured Problems
WickedProblems
In a wicked problem, the following are true:
Wicked problems have no definitive formulation.Wicked problems have no criteria upon which to determine “solving”.Solutions to wicked problems can only be good or bad.There are no complete list of applicable "moves" for a solution.There are always more than one explanation for a wicked problem.Every wicked problem is a symptom of another problem.No solution of a wicked problem has a definitive, scientific test.Every wicked problem is unique.
Horst Rittel, 1973
![Page 95: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/95.jpg)
Kibera – Nairobi, KenyaPhoto by Michael Cetaruk
![Page 96: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/96.jpg)
Well-Structured Problems
Ill-Structured Problems
WickedProblems
Problems worth solving.
![Page 97: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/97.jpg)
97 | 11/30/2011
Ryan, Christina, Chap and Scott leveraged insights in order to
address symptoms of a wicked problem.
![Page 98: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/98.jpg)
98 | 11/30/2011
A Process for Humanizing Technology
ProblemsWorth Solving
![Page 99: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/99.jpg)
IN SUMMARY/
The Opportunity
![Page 100: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/100.jpg)
100 | 11/30/2011
Should I work at a big corporation?Should I work at a hot consultancy?
![Page 101: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/101.jpg)
101 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
A Process for Humanizing Technology
ProblemsWorth Solving
Extracting yourself from the acceptable career path
![Page 102: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/102.jpg)
102 | 11/30/2011
Should I work at a big corporation?Should I work at a hot consultancy?
What if you started your own company?And what if this used cheap technology
to provide a valuable service?
![Page 103: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/103.jpg)
103 | 11/30/2011
![Page 104: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/104.jpg)
104 | 11/30/2011
![Page 105: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/105.jpg)
105 | 11/30/2011
![Page 106: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/106.jpg)
106 | 11/30/2011
Operating your own company is the only guaranteed way that you will have the
control you want to focus onproblems worth solving.
![Page 107: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/107.jpg)
107 | 11/30/2011
But there’s nothing easy about operating your own company.
![Page 108: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/108.jpg)
108 | 11/30/2011
Design,in the context of your own company,
means:Research Plan CreationFocus SettingAffinity DiagrammingScreener DevelopmentParticipant SelectionDiscussion Guide CreationContextual InquiryToolkit CreationParticipatory ResearchConcept ModelingWork-flow modelingTranslation
StorytellingDesign CriteriaConcept MappingSemantic ZoomTemporal ZoomProcess Flow DiagrammingStoryboardingReframingInsight combinationHand-drawn WireframingFormal WireframingPrototyping
Software DevelopmentThink Aloud User TestingHeuristic EvaluationFocus GroupsA/B TestingCompetitive AnalysisQuestionnairesProfit & LossContract WritingProduct RoadmapBusiness Plan GenerationOperations
![Page 109: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/109.jpg)
109 | 11/30/2011
These are the skills that will allow you to focus on wicked problems.
Research Plan CreationFocus SettingAffinity DiagrammingScreener DevelopmentParticipant SelectionDiscussion Guide CreationContextual InquiryToolkit CreationParticipatory ResearchConcept ModelingWork-flow modelingTranslation
StorytellingDesign CriteriaConcept MappingSemantic ZoomTemporal ZoomProcess Flow DiagrammingStoryboardingReframingInsight combinationHand-drawn WireframingFormal WireframingPrototyping
Software DevelopmentThink Aloud User TestingHeuristic EvaluationFocus GroupsA/B TestingCompetitive AnalysisQuestionnairesProfit & LossContract WritingProduct RoadmapBusiness Plan GenerationOperations
![Page 110: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/110.jpg)
110 | 11/30/2011
And when you take on wicked problems, and run your own company,
you are a
social entrepreneur.
![Page 111: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/111.jpg)
111 | 11/30/2011
A World, Out Of Control
Cheap & Ubiquitous Technology
A Process for Humanizing Technology
ProblemsWorth Solving
Social Entrepreneurship
![Page 112: ISA11 - Jon Kolko: Design for Impact](https://reader033.fdocuments.in/reader033/viewer/2022051412/54c7887f4a79595d5f8b45f1/html5/thumbnails/112.jpg)
112 | 11/30/2011
Spend your life focusing on
problems worth solving.
Social Entrepreneurship