Overview.• Introduction• Distinctive Features• Strengths/Weaknesses• O.P.E.N framework• Case Study• Demo/Screenshots

What is tumblr.• A micro-blogging platform that

allows users to post text, images, videos, links, quotes and audio.

• Emphasizes on simplicity and ease of use.

Statistics.

As of 21 February, 5.36PM.

Distinctive Features.1. Post/Share anything (7 categories:

text, photos, chat, quotes, links, music, video)

2. Be a follower of other tumblr. users3. Reblog & “Like” button4. “Ask a Question”

5. Queue Feature

6. Tagging and Categorizing7. Backup Application8. Alerts on unsaved post

Distinctive Features.

Distinctive Features.8. Notifications of new posts,

messages, replies etc

9. Phone ApplicationsiPhone AndroidBlackberry

Strengths.1. FREE!2. Simplicity3. Well-integrated with other social

media

Strengths.4. Digital Platform supporting high

definition photos5. No character limit6. Social (Engaging)7. Customization

Weaknesses.1. Confusing Navigation

- Difficulty in commenting other tumblr. users posts.

2. Not as user-friendly3. Some tumblr. templates/themes

require a purchase4. Limited tumblr.’s post editor

Weaknesses.5. Frequent tumblr. Maintenance

Weaknesses.6. Inefficiency of Chat function.

- Required to install a plug-in so that it will enable the chat function

- Anyone can access to it(those without tumblr. account can reply to the chat)

O.P.E.N Framework.Engaging

-Entertainment-Anyone/Everyone can post-Share your daily experience

Networked-Following friends-Reblog friends’ post

On-Demand-Quick and easy to retrieve and reuse information-Via online or mobile application

Personal-Customized blog template-Design your own dashboard

Case Study.Social Media/

Functions

Blog Twitter Facebook tumblr.

Create Posts General Posting

Mini Updates – Max. 140

char

Specific Updates

Specific Posts

Sharing Service

Re-tweet Photos/Videos

× Updates

Re-blog

Customization Customize Blogs

Minimum Customization

Customize Themes and

Plug-ins

Crash-O-Meter Weak Medium Weak High

iPhone Screenshots.

DEMO Screenshots.

The End.