Is Your Website Visually Distracting?
-
Upload
tommyismyname -
Category
Marketing
-
view
3.105 -
download
2
description
Transcript of Is Your Website Visually Distracting?
![Page 1: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/1.jpg)
ConversionXL reviewsVisual Complexity
![Page 2: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/2.jpg)
When We Talk About Visual Complexity
We’re asking
•How many elements compete for attention?•Do these elements detract from the main message?
![Page 3: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/3.jpg)
When We Talk About Visual Complexity
Also Keeping In Mind:
•A website’s first impression is made within 1/50th of a second•The human brain identifies images within 1/13th of a second•The human memory can only store between 5-9 “chunks” of information at one time.
![Page 4: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/4.jpg)
![Page 5: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/5.jpg)
Too Many Things Competing For My Attention
![Page 6: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/6.jpg)
Wood Background Adds “Noise” to the page
![Page 7: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/7.jpg)
Too Many Products Competing For Clicks
![Page 8: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/8.jpg)
Hero Shot & Product Offering Lost In Visual Noise
![Page 9: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/9.jpg)
Are These Areas Necessary For First Time Visitors Looking To Get Custom Fittings?
![Page 10: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/10.jpg)
Testimonials Are Good!(But they’re placed it the most commonly ignored area for websites.)
![Page 11: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/11.jpg)
Functional Navigation Is Good(But over-shadowed By All Of The Other Elements Competing For Attention On The Page )
![Page 12: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/12.jpg)
Same Goes For Value Proposition Enhancers
![Page 13: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/13.jpg)
Also, if customer support is warmly welcomed, why is it here?
![Page 14: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/14.jpg)
Not Somewhere Around Here
![Page 15: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/15.jpg)
Also, Consider Moving Product Search, Shopping Cart & Customer Login Information From Here
![Page 16: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/16.jpg)
To Here
![Page 17: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/17.jpg)
This is standard positioning for these elements on eCommerce Sites & your visitors are already used to looking here for this functionality
![Page 18: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/18.jpg)
Recommendations:
Choose the 5 most important “Chunks” of information to display prominently above the fold. I’d recommend Starting With: •Customer Policies •Product Hero Shot (pick a best seller)•Value Proposition•Functional Product Navigation•Testimonial Story
![Page 19: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/19.jpg)
Recommendations:
Subtract everything visitors trying to satisfy a need might find distracting. (i.e wooden background, News section, extra products)
![Page 20: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/20.jpg)
Recommendations:
Read These Articles: •Why Simple Websites Are Scientifically Better•The Landing Page Optimization Guide You Wish You Always Had•How Images Can Boost Your Conversion Rate•Useful Value Proposition Examples
![Page 21: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/21.jpg)
Previous Video
eCommerce Funnel OptimizationActionable From Industry Experts
Interviews With Smart People
Click Here To Play Video Click To Watch
![Page 22: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/22.jpg)
Thank youFor 13 Ways To Increase Your Conversions Right Now
visithttp://ConversionXL.com
![Page 23: Is Your Website Visually Distracting?](https://reader034.fdocuments.in/reader034/viewer/2022051412/5487572fb4af9fbc568b4811/html5/thumbnails/23.jpg)
For weekly reviews and interviews with Industry Experts
Don’t Forget To