Is social network gendered

©2013 LinkedIn Corporation. All Rights Reserved.

Is Social Networking Gendered?

Social Media has revolutionized our Personal Lives

©2013 LinkedIn Corporation. All Rights Reserved

And Women Were the Pioneers


Social Media has Revolutionized Politics


And Women, Again,Played a Critical Role in it

Tawakul Karman, 2011 Nobel Price


Now Social Media isRevolutionizing Business


But this Time, Women Get Skeptical

Source: Microsoft Ipsos


Source: Nine Minutes Survey, LinkedIn, April 2012

And this is Known for a Fact



Can we let the Old Boy Club story also happen Online?

How can Women Bolster their Brand with Social Media?


Its all about,

11

Who You Know

What You Know

Who You Are


©2013 LinkedIn Corporation. All Rights Reserved. 12

Who You Are


Grab the Attention


The First Impression Does Matter

14


Put Your Brand Front & Center


Let Your Network Speak for You

(recommendations & endorsements)


Who You Know

15m +

500k+

1,773

Do you know how PowerfulSocial Media is?

1st Degree

2nd Degree

3rd Degree

You have more connections than you think

Recruiters

Candidates

Influencers

ExpertsRecommendations

Prospects

There is an Opportunity behind each Connection

www.linkedinlabs.com

And Many Existing Networks to Leverage


Just Follow Suggestions


And Take Care


What You Know


It All Starts with Search


Join the Community

Get The Others do the Work For You

Listen to Influencers

Leverage Insights


Be Active

What Makes Good Content?

Including a link drivestwice the engagement

Images results in

a 98% higher comment rate

Links to YouTube videos lead to a 75% higher

share rate


But Where is the best placeto Network?

I like coffee

I am drinking #coffee

I am good atdrinking coffee

Watch me as drinkingcoffee

Here is where I drink coffee

My coffee looksgood

Me, as a person

Friends, Family and Colleagues

Status, Photo Sharing & Social

Gaming

Me, as an opinion Fans & Followers

Real-time Micro Blogging

Me, as a professional

Colleagues & Business Contacts

Professional Identity,

Connections & Insights

Identity Connections Key apps



It is All About Giving

The Right Info

To the Right People

At the Right Time


Thank You

LinkedIn: uk.linkedin.com/in/laurencebret Twitter: @lbret

Is social network gendered

Business

Transcript of Is social network gendered