Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464...
-
Upload
nina-mclain -
Category
Documents
-
view
212 -
download
0
Transcript of Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464...
![Page 1: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/1.jpg)
Is Industrial Tourism a business opportunity ?
Terrassa, 10-05-2013
Josep Maria Pey +34.675.684.464
![Page 2: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/2.jpg)
Terrassa, 10-05-2013
Why can be a business an opportunity?
• Attractiveness of the resource
• Who might be interested?
• For which audiences?
• Suitable conjuncture?
![Page 3: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/3.jpg)
Attractiveness of the resource
• Architecture and technology
• Urbanism and landscape
• History
• The society and ethnography
• Economic and productive activity of a region
• Curiosity (How are things made ? )
Terrassa, 10-05-2013
LabourDay
![Page 4: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/4.jpg)
• Who might be interested?
• The government administrations
• The private companies
• Tourist sector
Terrassa, 10-05-2013
![Page 5: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/5.jpg)
• For which audiences?
• Audience interested (lovers)
• Seniors
• Professionals & MICE
• Family tourism and in general
Terrassa, 10-05-2013
• Educational trips
![Page 6: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/6.jpg)
Terrassa, 10-05-2013
Suitable conjuncture?
• More interest from public administrations• Every time most companies opt by "industrial tourism" as a marketing strategy• The product is being structured• Proliferation of networks for their management and promotion• It's subject of attention of the European institutions and touristic organizations• It fits into the current trends of "experiential tourism”• Tour operators are more interested, though reluctant to label "industrial tourism"
![Page 12: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/12.jpg)
http://www.ici-itineraire.eu/
http://www.erih.net/
http://www.tistra.com/http://www.visites-entreprises-rhone-alpes.fr/
http://www.visiteznosentreprises.com/
Terrassa, 10-05-2013
![Page 13: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/13.jpg)
Terrassa, 10-05-2013
![Page 14: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/14.jpg)
Terrassa, 10-05-2013
Structuring and grouping of product facilitates your commercialisation
![Page 15: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/15.jpg)
Terrassa, 10-05-2013
Structuring and grouping of product facilitates your commercialisation
![Page 16: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/16.jpg)
Tourservice ruhrhttp://www.tourserviceruhr.de/touren.en.html
http://www.buscompany.it
http://www.taxiway.fr/
Always Barcelona
Giachino Linea Verde
Manatour
Terrassa, 10-05-2013
http://www.toursandguidesbarcelona.com/es/barcelona-turismo-guia-oficial/espana-guia-oficial-barcelona.html
Structuring and grouping of product facilitates your commercialisation
![Page 17: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/17.jpg)
Terrassa, 10-05-2013
Spanish Quality Standard UNE 302
Regulation of the sector: Quality Standards for I.T.
International working group
![Page 18: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/18.jpg)
Terrassa, 10-05-2013
• European Tourism Day 2011 "Industrial heritage: differentiating the European tourism offer“
• European funds for creating industrial tourism product (2012)
• European Industrial and Technical Heritage Year 2015
![Page 19: Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t.](https://reader035.fdocuments.in/reader035/viewer/2022070307/551b24e1550346cf5a8b5a37/html5/thumbnails/19.jpg)
Terrassa, 10-05-2013
Yes ! Can be !!!
Is Industrial Tourism a business opportunity ?