Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel
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Transcript of Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel
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Are Content Strategists the new Information Architects?
#WIAD #WIADCHI@estojakovic
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LETS PLAY.. NAME THAT JOB…
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Organize content and functionality to develop organizational models, naming schemes and navigational hierarchies.
Information ArchitectNAVIGATION ARTS
orContent Strategist Information Architect
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Leads a global team responsible for defining and maintaining LMS Global catalog and associated taxonomy for access to all content as well as new online free content suppliers and associated sites. Manages the activities necessary to maintain and deliver a relevant and right-sized learning content portfolio for Eaton
Manager, Global Content StrategyEATON
orContent Strategist Information Architect
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Manages a team of user interface experts - providing guidance, coaching and mentoring as needed.
UX Content Strategy Manager Bank of the West
orContent Strategist Information Architect
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Strong knowledge of communications and search technologies, including learning and content management systems.
Manager, Global Content StrategyEATON
orContent Strategist Information Architect
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Extensive data governance, policy/process AND implementation experiences, experience with conceptual, logical/canonical and physical data modeling for large data sets.
Dir Information ArchitectureGRAINGER
orContent Strategist Information Architect
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Produces a Page Inventory and Facet Map that catalogs all screens and entities in an experience, including meta data, display rules, and other defining characteristics, to support SEO, copywriting, CMS development, and other design and development activities.Content Strategist Software Resources
orContent Strategist Information Architect
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Recognize the patterns of data needs across multiple business requirements and determine how to address these requirements using an effective and efficient business data architecture.
VP Business Information ArchitectCITIBANK
orContent Strategist Information Architect
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“people interact with content, not information”
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Content strategy is to copywriting as information architecture is to design.-- Rachel Lovinger “Content Strategy: The Philosophy of Data”
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If Information Architecture is the spatial side of Information, Content Strategy is the temporal side of the same coin-- louis rosenfeld
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but there are some stats
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Information Architects 2,700+ US LinkedIn Profiles
Top Employers1.IBM 2.Razorfish 3.Fidelity Investments 4.SapientNitro 5.Bank of America
Industry 1.IT 2.Internet 3.Computer Software 4.Design 5.Financial Services
Content Strategists2,300+ US LinkedIn Profiles
Top Employers1.Razorfish 2.Elsevier 3.Facebook 4.IBM 5.Huge
Industry 1.Marketing 2.Writing/Editing 3.Internet 4.Online Media 5.PR
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term popularity across web
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Tipping Point?
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So…
are Content Strategists the new Information Architects?
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Samantha Dietz@awe_sam
Joe Hass@hassgocubs
Hilary Marsh@hilarymarsh
Information Architect, Razorfish
Interaction Designer,Sapient Nitro
Chief Strategist, Content Company, Inc
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