Is australian political blogosphere changing the world
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Is Australian Political Blogosphere changing us?
MDIA 5003 Online and Mobile Media Hei Man Tsang 3214490
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What is Blogosphere?
• How do they interact with other forms of communication in the larger media landscape
• Physical connectively of networks and other blogs
• E.g.
http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html
Source: www.rightwingnews.com
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Politics & social networks
• http://www.youtube.com/watch?v=1vrczoLm7Es
Source:www.watblog.com/tag/social-media/page/2/
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Changing demographics of active online participation to Australian internet
Source: Australian Bureau Statistics, 2007
http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Chapter10002008
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Internet access of household in Australia
Source: Australia Bureau Statistics, 2009
http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Chapter10002008
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How do people get political news?
• Newspaper? Radio? Television? Online? Social media? BLOGS??
Advantages of reading news online:
-Interlink between the blogs and news -Commentary-Discuss freely and openly the key political
events-External and internal hyperlinks
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Blog vs Traditional Press
• Top news agenda in the blogosphere coincide with that of the traditional press
Source: Topics of News Coverage http://www.journalism.org/analysis_report/blogosphere
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The importance of Political Blog
- To correct the shortcoming of media
- To gain wider electorate - Opportunities to show their new
political ideas - To diminish others’ power- Lower cost of production,
distribution and marketing costs
- Effectiveness
Source:Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.
Top Politics Blogs, 2010 http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf
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The Blogosphere network *web-mapping tool*
5 Findings of Australian’s blogosphere
1. Considerable Left-wing inclination, strong polarization on specific issues
2. Small number of core nodes on either side3. Mainstream Media act as Catalysts, but not as
participants4. Limited reference to outside sources5. News Media and politicians can participate
Source; Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.
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The Australian’s Political Blogosphere
Source: http://technorati.com/politics/
0
20
40
60
80
100
第一季 第三季
東部
中部
北部
• Focus on bloggers’ coverage of specific issues and processes of interaction and interlinking
• Andrew Bartlett’s Blog http://andrewbartlett.com/
• Some ways different from U.S.
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Power of Blogosphere• http://www.youtube.com/watch?v=
53P-jacd7pQ&feature=related
Source:www.tonisant.com/blog/labels/blogosphere.shtml
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References• Australian Bureau Statistics, 2007, ‘Internet usage by age’, accessed 12 August, 2010, http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Chapter10002008• Australian Bureau of Statistics, 2009, ‘Internet access at home’, accessed 12 August, 2010,
http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/4102.0Chapter10002008• Barlow, A, 2007. ‘The rise of the blogosphere’, Westport, Praeger.• Blogoshpere, accessed 10 August 2010,
http://www.youtube.com/watch?v=lj1_WgWLHrM&feature=related• Bruns, A and Adams, DA, 2009, ‘Mapping the Australian political blogosphere’ in A.Russell
and N.Echchaibi, (eds.) International blogginf: identity, politics and networked publics, New York: Peter Lang Publishing Group, pp.85-109.
• Jouralism.org, 2010,’New media, old media: The Blogosphere”, accessed 15 August, 2010 http://www.journalism.org/analysis_report/blogosphere
• Rafalowicz, A, 2010, “Julia Gillard: Australia’s first female prime minister’, accessed 12 August 2010,http://www.huffingtonpost.com/alex-rafalowicz/julia-gillard-australias_b_624735.html
• The power of blogosphere, accessed 10 August 2010, http://www.youtube.com/watch?v=53P-jacd7pQ&feature=related
• Top politics blog, 2010 accessed 12 August 2010, http://technorati.com/politics/• Ward, I and Cahill, J, 2009, ‘Old and New Media: Blogs in the third age of political communic
ation’, accessed 15 August 2010, http://arts.monash.edu.au/psi/news-and-events/apsa/refereed-papers/media-and-culture/ward_cahill.pdf