Standing out in the blogosphere
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Transcript of Standing out in the blogosphere
Standing out in the blogosphereClo Willaerts
26 Jan 2009
ThinkaboutIT launch event, Brussels
10 free tips inside!
Clo Willaerts?
Sanoma Magazines Belgium
http://www.bnox.be
@bnox on Twitter
brusselsgirlgeekdinner.be
Sanoma Magazines Belgium
Sanoma Magazines Belgium
What is standing out?
traffic? volume?
popularity?
influence?
being top of mind with non-bloggers?
press attention?
going international?
Why would you want to stand out?
attention
advertising revenue
speaking / consultancy assignments
better job
event invitations
freebies and goodies
The road to fame
Listen & learn
get a fat OPML file from an experienced blogger
read other blogs via RSS
Get help
choose and set up blog platform
Be pretty but findable
blog template/design
Search Engine Optimization
The road to fame
Experiment. Find your style
“Put it online before you think it's ready. Fix what's broken. Fail fast. Repeat.” (Dan Gillmor at Blogboat event).
Promote
Facebook feed, Twitter, e-mail signature
Don’t automate!
Standing out: 10 tips
1. Good content
writing skills
fresh, original and conversational content
mixed media
actually having something to say
2. Frequency and patience
Most a-list bloggers have been blogging for 4 years or more
RSS means: out of sight, out of mind
3. Being remarkable
Seth Godin: “Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers.”
4. Sharing & inspiring
Social media is all about sharing
Give more than you expect to get back
Turn your blog posts into social currency: small change that gets passed on easily
5. Usefulness
See http://technorati.com/pop/blogs/
Examples: breaking news, weird news, tutorials, reviews
6. Fetish topic
Find your passion
Plan to become an expert in this topic
Use your blog to document your journey
Find your (niche) audience and serve them better
7. Consistency
8. Authenticity
Example: http://tv.winelibrary.com/
openness
transparancy
personality
“not faking it”
9. Promotion
Facebook profile feed
E-mail sig
Please don’t automate
Photo credit: Pieter Baert http://www.flickr.com/people/pietel/
10. Networking
Go offline, meet real people
My favourites: twunch, barcamp, blogbecue, brusselsgirlgeekdinner and local blog meetups.
Photo credit: Filip Bunkens http://www.flickr.com/people/loneblackrider/
Not crucial but it sure helps:
1. Controversy
Blog storms
A way to get attention
Can turn into a crisis
Can harm your reputation
Usually very short-lived
2. Offline fame
Examples:
http://standaard.typepad.com/off_the_record/ (Milow)
http://www.stephenfry.com/blog/
3. Hotness factor
http://www.justin.tv/ijustine “I am the internet”
http://mashable.com/author/pete-cashmore/“too handsome for Michael Arrington to bear”
3. Hotness factor
http://www.justin.tv/ijustine “I am the internet”
http://mashable.com/author/pete-cashmore/“too handsome for Michael Arrington to bear”
4. Funny bone
My favourites:
http://icanhascheezburger.com/
http://www.houbi.com
http://huugendruug.eu/
This presentation was inspired by...
@dominiek_be @steffest @boskabout @alaenen @michlr @hannesdh @Adgenius @on_point @Somebaudy @pascalvanhecke @imkedielen @Bloekie @robbedoes @vilebody @clopin @eMich @Janneman @bartclaeys @robinwauters @Gudrun @bizje
Thank you
http://www.bnox.be - [email protected]
http://www.twitter.com/bnox
http://www.linkedin.com/in/clowillaerts
Facebook profile id=616142151