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  United Nations, Educational Scientific and Cultural Organization

UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun Suburb

 P. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40

 Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office

NVCALL FOR PROPOSAL FROM AN INTERNATIONAL CONSULTANT

ReferenceDate of AnnouncementTitle

:::

IRQ/Consultants/13/0614 October, 2013Consultant for Developing a National Literacy Awareness

Campaign for IraqDuty Station : Amman, JordanType of ContractClosing Date

::

Individual Consultancy (IC) Contract09 November 2013

Contract Duration : Four (4) monthsContract Start Date : Expected by 15 November, 2013

UNESCO is inviting qualified consultants to submit a written proposal in English describing

the methodology how the work assignment can be handled with tentative time per main

milestones; and lastly how the consultant’s qualifications and capabilities will enable

him/her to undertake this assignment [the technical part of the proposal] based on the

terms of reference described under Annex I.

Your written proposal should be up to 2 pages [maximum] and should include the technical

and financial part. In addition, please send your detailed and up-to-date curriculum vitae.

Remuneration and other fees

•  UNESCO Iraq Office will pay the Consultant a consultancy fee on a monthly basis.

•  The Applicant shall indicate his/her monthly consultancy fee required in order to

successfully undertake the consultancy assignment.

•  UNESCO will fully cover costs related to travel, accommodation and meals (not to be

included within the monthly fee) and will arrange for all necessary safety and

security measures during mission to Iraq. Additionally, UNESCO will pay the selected

consultant a hazard allowance (danger pay) (applicable to Baghdad only).

•  The amount to be charged for the work assignment should be quoted in US dollars

only per month.

UNESCO will carefully check if the submitted proposals have considered all the

objectives of the work assignment, as described in the Terms of Reference.

Accordingly, while evaluating the proposals for the assignment, attention will be

given first and foremost to the technical elements. From those proposals deemed

suitable in terms of the criteria in the Terms of Reference, UNESCO shall select

the proposal that offers the Organisation best value for money.

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  United Nations, Educational Scientific and Cultural Organization

UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun Suburb

 P. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40

 Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office

Your proposal should be submitted by e-mail no later than (23:59 hrs GMT) on

[09 November, 2013]. E-mail proposals should not exceed 5MB.

Please submit your proposal to the following e-mail addresses:

BAGHDAD.PROC@UNESCO.ORG 

BAGHDAD.PROC@GMAIL.COM 

It is the individual’s responsibility to ensure that his/her proposal is received bythe deadline.

Thank you for your interest in this UNESCO assignment; and we look forward to

receiving your proposal in due date.

On behalf of UNESCO Iraq Office

Jawad Shalan

Contracts Officer,

UNESCO Iraq Office

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  United Nations, Educational Scientific and Cultural Organization

UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun Suburb

 P. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40

 Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office

ANNEX I (Terms of Reference)

A.  OVERVIEW OF THE WORK ASSIGNMENT

In the framework of UNESCO’s Literacy Initiative for Empowerment (LIFE), based on the request and

priorities emphasized by the Government of Iraq, UNESCO Iraq Office, in collaboration with the Ministry

of Education (MoE), UNESCO is seeking an experienced expert to design and coordinate a comprehensive

national awareness campaign that will seek to enhance the awareness and importance of literacy within

Iraq.

The LIFE Project attempts to strengthen the human and institutional capacity of the Iraqi government

and civil society to deliver quality non-formal education (NFE) and literacy programmes at the central

and governorate (provincial) level. UNESCO works in close collaboration with the Ministries of Education

(MoEs) and other education stakeholders to ensure the formulation of a nation-wide, coordinated

response to meet the learning needs of illiterates in Iraq. To this end, concrete areas of intervention

have been identified in order to support the government of Iraq and national NGOs in their endeavor to

reduce illiteracy by 50 per cent by 2015, including government and civil society capacity building, a

national awareness-raising campaign, development of modern literacy and NFE curricula, integration of 

data collection in the Education Management Information System (EMIS), and teacher training.

The main objective of the present contract is to design and coordinate a bottom-up / top-down national

awareness campaign that will raise the profile of literacy within the national dialogue such that illiterates

themselves understand the empowering nature of being literate and ultimately enroll within

government literacy classes under the National Literacy Campaign. The Campaign would also provide the

necessary impetus for friends, family and fellow community members of illiterate persons to encourage

them to enroll within literacy classes and transform their ability to function, and indeed excel, within the

wider community.

Benchmarks of the strategy should be best practices in awareness-raising at the national and district

level, past awareness campaigns, including education and literacy awareness-raising campaigns, and best

practices in public relations and media advertising.

B.  MAIN DUTIES AND RESPONSIBILITIES

1.  Realize a desk review of best practices in awareness-raising for development objectives, with

specific examples of best practices in campaigns related to education and literacy.

2.  Draft a full awareness campaign strategy, including implementation strategy, using both mass

media strategies (e.g. television and radio spots, newspapers and print media) and a strong

grassroots operational strategy with the partnership of NGOs and voluntary and youth groups.

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  United Nations, Educational Scientific and Cultural Organization

UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun Suburb

 P. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40

 Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office

3.  Oversight and coordination of involved voluntary and youth groups, including through online

social media, in undertaking grassroots activities and community mobilization related to the

campaign.

4.  Design of media materials, including television, radio and print media and advertising, and direct

guidance and supervision of contracted media production company deliverables. Includes review

and editing of all produced materials to reach the desired specifications.

5.  Draft monthly, mid-term and final progress reports, including data on the relevance, reach and

effectiveness of all awareness campaign interventions.

6.  Daily coordination with the LIFE Project Manager regarding campaign interventions.

C.  PROJECT DURATION

The estimated duration of the consultancy is 4 months, with possibility of extension should the

project require.

D.  MANDATORY ELIGIBILTY CRITERIA/ REQUIREMENTS

The Consultant will provide requisite expertise and substantive advice to undertake these tasks.

Furthermore, English and Arabic language skills are mandatory, and proven expertise in design of 

successful and outreaching media campaigns within the Arab region is a must. The Consultant should

ensure possessing a comprehensive awareness of the unique needs of Iraq as well.

E.  QUALIFICATIONS AND EXPERIENCE OF THE CONSULTANT

The proposed key expert should have the following minimum qualifications:

•  Bachelor’s degree in Public Relations, Media, Community Mobilization, International

Development, Education or any relevant topic, with specific knowledge on awareness-raising

strategies, media and community mobilization; Master’s degree strongly preferred.

•  A minimum of 3 years of professional experience undertaking national and sub-regional

awareness campaigns within a development context for a national or international organization

or UN agency, preferably within the context of education; 5 years overall experience in the

development field or related occupation.•  Previous experience working with volunteer and youth groups at the local level on community

mobilization strongly desired.

•  Graphic design, audio/video production and video editing skills strongly preferred.

•  Contemporary knowledge of culture, politics and attitudes within the Arab Middle East required.

•  Teamwork skills, capable of working together with a team of government officials and

international experts

•  Analytical, negotiation, communication and advocacy skills.

•  Advanced Computer skills.

•  Demonstrated ability to work in a multicultural environment, and establish harmonious and

effective working relationships, both within and outside the organization.

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  United Nations, Educational Scientific and Cultural Organization

UNESCO (Iraq Office)9 Yacoub Ammari Str., Abdoun Suburb

 P. O. Box 2270 Amman, JordanTelephone: +962 6 590 23 40

 Fax: +962 6 590 23 50Website: http://unesco.org/en/iraq-office

•  Self-starter able to work independently and without extensive direction.

•  Ready and willing to travel throughout Kurdistan and Iraq within the UN system arrangements.

•  Fluency in English and proficiency in Arabic required. Fluency in Kurdish language will be a

strong asset.

•  Iraqi nationals with relevant qualifications are encouraged to apply.