IRI 7/13/10 © 2010 Quantcast Corporation. All Rights Reserved. Confidential.

IRI7/13/10

© 2010 Quantcast Corporation. All Rights Reserved. Confidential.

IRI Lookalike Segment DNA: Diapers

Reach 36M lookalike shoppers

» Lookalikes modeled from consumers who spend 6X more on baby diapers than average

»Likely to visit sites such as:babycenter.comaskdrsears.combreastfeeding.com

» Top Category Brands:Huggies Snug & DryPampers Baby DryPampers Cruisers Dry Max

» Likely to search for these keywords:potty trainingkids eat new parent

© 2011 Quantcast Corporation. All Rights Reserved. Prepared for

IRI Lookalike Segment DNA: Baby Formula

Reach 10M lookalike shoppers

» Likely to visit sites such as:babysteals.commomtastic.com mamapedia.com

» Likely to search for these keywords:Infant bedtimebreast feeding basicBaby growth

» Top Category Brands:Similac Advance BabyGerber Good Start Enfamil Premium Baby

» Lookalikes modeled from consumers who spend 20X more on baby formula than average


IRI Lookalike Segment DNA: Sports Drinks

Reach 72M lookalike heavy spenders

» Lookalikes modeled from heavy spenders who spend 200% more on sport drinks than average shopper

» Likely to visit sites such as:sportssignup.cometeamz.comgamechanger.com

» Likely to search for these keywords:high school sportslittle leaguegame action


» Top Category Brands:Gatorade PerformPowerade ION4Propel Enhanced Water

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Segment DNA: Carbonated Beverages


» Lookalikes modeled from heavy spenders who spend 130% more on carbonated beverages than average shopper

» Likely to visit sites such as:vampirefreaks.comimpactwrestling.comfanfiction.net

» Likely to search for these keywords:fiestawwemovies


» Top Category Brands:Coke ClassicPepsi RegularMountain Dew Regular

IRI Lookalike Segment DNA: Bottled Water


» Lookalikes modeled from heavy spenders who spend 170% more on bottled water than average shopper

» Likely to visit sites such as:carbsmart.comupcominghorrormovies.comapparelsearch.com

» Likely to search for these keywords:water couponsbargainssweating


» Top Category Brands:Aquafina Still WaterDasani Still WaterGlaceau Vitamin Water

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Segment DNA: FZ Pasta


» Lookalikes modeled from heavy spenders who spend 4X more on frozen pasta than average shopper

» Likely to visit sites such as:cookingchanneltv.comshoprite.comgiantfoodstores.com

» Likely to search for these keywords:kraft wheatgrilled pizzazucchini


» Top Category Brands:Mrs. T's PierogiesRosetto RavioliReames Noodles & Pasta

IRI Lookalike Segment DNA: Skin Care



» Lookalikes modeled from consumers who spend 200% more on skin care than average

» Likely to visit sites such as:everwell.comrealsimple.com styleite.com

» Top Category Brands:Olay Neutrogena L'oreal

» Likely to search for these keywords:SkinCelebrity Natural

IRI Lookalike Segment DNA: Chocolate Candy



» Lookalikes modeled from consumers who spend 110% more on chocolate candy than average

» Likely to visit sites such as:womansday.comstarmagazine.com rachelrayshow.com

» Top Category Brands:M & M’sHershey's Snickers

» Likely to search for these keywords:SweetBaby Talk show

IRI Lookalike Segment DNA: Dog Food



» Lookalikes modeled from consumers who spend 2X more on dog food than average

» Likely to visit sites such as:cesarsway.comdogster.com ilovedogs.com

» Top Category Brands:Pedigree Purina BenefulCesar Canine

» Likely to search for these keywords:DogsPaws Veterinary

IRI Lookalike Segment DNA: Cat Food



» Lookalikes modeled from consumers who spend 2X more on cat food than average

» Likely to visit sites such as:lovemeow.comcatster.com kittentoob.com

» Top Category Brands:Purina Fancy FeastFriskies Wet Cat Food Purina Cat Chow

» Likely to search for these keywords:Cat Feline Animal Hospital

IRI Lookalike Segment DNA: Snack Bars/Granola Bars



» Lookalikes modeled from consumers who spend 170% more on snack bars/granola bars than average

» Likely to visit sites such as:thegraciouspantry.comstardoll.com mashupmom.com

» Top Category Brands:Nature ValleyQuaker Chewy General Mills

» Likely to search for these keywords:PicnicRacing Camp

IRI Lookalike Segment DNA: Men’s Shaving Lotion /Fragrance



» Lookalikes modeled from consumers who spend 459% more on men’s shaving/fragrance than average

» Likely to visit sites such as:foxsportsradio.com cosmicbooknews.movies.com racketboy.com

» Top Category Brands:Axe Shaving LotionOld Spice Shaving Lotion Nivea for Men

» Likely to search for these keywords:online radiowrestling mother law

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IRI Lookalike Segment DNA: Spaghetti/Italian Sauce


» Lookalikes modeled from consumers who spend 134% more on spaghetti/Italian Sauce than average

» Likely to visit sites such as:etonline.comcooks.com glassdoor.com

» Likely to search for these keywords:cookingvacationseafood


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IRI Lookalike Segment DNA: Pasta


» Lookalikes modeled from consumers who spend 120% more on pasta than average

» Likely to visit sites such as:shoprite.comfoodbuzz.com events.nydailynews.com

» Likely to search for these keywords:DinePasta Salad Garlic


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IRI Lookalike Segment DNA: Cream Cheese / Spreads


» Lookalikes modeled from consumers who spend 144% more on cream chz/spreads than average

» Likely to visit sites such as:mybakingaddiction.comfoodandwine.comtasteofhome.com

» Likely to search for these keywords:dippingroastedcooking recipe


» Top Category Brands:Kraft Philadelphia Soft Belgioso Breakstones Whipped

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IRI Lookalike Segment DNA: Deodorant


» Lookalikes modeled from consumers who spend 129% more on deodorant than average

» Likely to visit sites such as:inspiredgeek.comthethriftycouple.comfreakyfast.com

» Likely to search for these keywords:workoutteenageZune


» Top Category Brands:Kraft Philadelphia Soft Belgioso Breakstones Whipped

18

IRI Lookalike Segment DNA: Cookies

Reach 72M lookalike heavy spenders » Lookalikes modeled from

consumers who spend 116% more on cookies than average

» Likely to visit sites such as:celebscentral.netallmovieportal.comnewsday.com


» Top Category Brands:Nabisco Chips Ahoy Pepperidge Farms Milano Little Debbie

IRI Lookalike Segment DNA: Hair Care: Conditioner



» Lookalikes modeled from consumers who spend 176% more on hair conditioner than average

» Likely to visit sites such as:inquirer.net naturallycurly.com iheartriteaid.com

» Top Category Brands:Pantone Pro VGarnier Fructis Suave Naturals

» Likely to search for these keywords:Halle Berry southern livinghair extensions

IRI Lookalike Segment DNA: Hair Care: Shampoo



» Lookalikes modeled from consumers who spend 136% more on hair shampoo than average

» Likely to visit sites such as:chroniclebooks.com stylinbinders.comiheartriteaid.com

» Top Category Brands:Pantone Pro VOrganixLoreal Hair Expertise

» Likely to search for these keywords:fitnesssouthern livinghair extensions

IRI Lookalike Segment DNA: Frozen Pizza



» Lookalikes modeled from consumers who spend 158% more on frozen pizza than average

» Likely to visit sites such as:billboard.comjconline.com eteamz.com

» Top Category Brands:Di GiornoRed BaronTotino’s

» Likely to search for these keywords:sportsthedailyshow six flags

IRI Lookalike Segment DNA: Yogurt



» Lookalikes modeled from consumers who spend 145% more on yogurt than average

» Likely to visit sites such as:designmom.comthefeast.com evite.com

» Top Category Brands:ChobaniYoplait LightDannon Light

» Likely to search for these keywords:Real simple Healthy recipes Whole foods

IRI Lookalike Segment DNA: Laundry Care



» Lookalikes modeled from consumers who spend 175% more on Laundry care than average

» Likely to visit sites such as:bettycrocker.comrealage.com finecooking.com

» Top Category Brands:Oxi CleanWool LiteShout

» Likely to search for these keywords:babycottonweather

IRI Lookalike Segment DNA: Hotdogs



» Lookalikes modeled from consumers who spend 140% more on hotdogs than average

» Likely to visit sites such as:Simplymodernmom.comJustapinch.com Mindjolt.com

» Top Category Brands:Ball ParkOscar MayerHebrew National

» Likely to search for these keywords:Online gamesHotdogsRachael Ray show

IRI Lookalike Segment DNA: Household Cleaner



» Lookalikes modeled from consumers who spend 114% more on household cleaner than average

» Likely to visit sites such as:parade.comtasteofhome.com moono.com

» Top Category Brands:LysolWindexScrubbing Bubbles

» Likely to search for these keywords:workoutvacationsetiquette

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IRI Lookalike Segment DNA: Cold Cereal


» Lookalikes modeled from consumers who spend 112% more on cold cereal than average

» Likely to visit sites such as:sugardoodle.netprincesshairstyles.comloveveggiesandyoga.com

» Likely to search for these keywords:Cinemarkhoneycombbiscuits


» Top Category Brands:Honey Nut Cheerios Honey Bunches of Oats Fruit Loops

IRI Lookalike Segment DNA: Energy Drinks



» Lookalikes modeled from consumers who spend 611% more on energy drinks than average

» Likely to visit sites such as:zuneboards.com deeperblue.com ninersnation.com

» Top Category Brands:Red Bull Sugar FreeRock StarCrystal Light Energy on the Go

» Likely to search for these keywords:hiphopmusic downloadsHomer

IRI Lookalike Segment DNA: Beer


» Lookalikes modeled from heavy spenders who spend 187% more on beer than average shopper

» Likely to visit sites such as:mlssoccer.comdailytech.commechanicadvisor.com

» Likely to search for these keywords:grillgolf coursebeer


» Top Category Brands:Bud LiteCoors LiteMiller Lite

IRI 7/13/10 © 2010 Quantcast Corporation. All Rights Reserved. Confidential.

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Transcript of IRI 7/13/10 © 2010 Quantcast Corporation. All Rights Reserved. Confidential.