Irfw case study
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Transcript of Irfw case study
![Page 1: Irfw case study](https://reader038.fdocuments.in/reader038/viewer/2022103013/54620cceb4af9f5d1c8b45ba/html5/thumbnails/1.jpg)
Case Study for a Resort Fashion Week
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Objective
To create a buzz on online platforms about the four day long event.
Facebook Twitter Youtube
Facebook Ads
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Suggested Idea
Official Facebook, Twitter, Pinterest & YouTube Channels were created for engagement.
Various contests & campaigns were held to reach out to the Target Audience.
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Active Updates on FB
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Facebook Ads
Total Impressions: 6,444,845
Total Number of Clicks: 49, 306
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Twitter Followers
India News Pria Kataria Puri High On Heels Neha Asthana Miss Malini Leryn Franco Fashiom Central
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Paris Hilton Aarti Vijay Gupta Pooja Misrra Nicole Huber Nishka Lulla DJ Miss Kelly Marie
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YouTube Videos
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Microsite
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3 Months
22000+ Fans
400+ Followers
2 Campaigns
9 Days Long Twitter Contest (Just Before the event)
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Synopsis
Total Number of Creative: 96
Total Number of Videos: 8