Ir And Internet
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Transcript of Ir And Internet
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HOW BUSINESSES ARE ADAPTING TO THE INTERNET AND INTEGRATING IT INTO THEIR EXISTING IR ACTIVITIES?
Kitt Wongarsa 09420061
Li Meng Yuan 09405666
Zhang Jue Yi 09409688
Jia Li Jie 09405593
Quan Wen Xuan 09419772
Li Yi Zi 09420088
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One way VS Two-way Communication
One way – legally mandated vehicle such as annual /quarterly reports, press release
- non-mandated written options such as newsletters, fact books ,direct mailings
(Teleconferences)
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One way Communication
3 activitiesWebpageBroadcasting of conference calls/meetingE-mail options
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One way Communication
improved efficiency: reaching morestakeholders in less time with less effortimproved disclosure timeliness:getting the message out to stake-holders soonerimproved cost effectiveness: reducing costs associated with delivering information
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Two way Communication
Two-ways – interactive e-mails, internet telephone services and video conference
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Two way Communication
improved cost effectiveness: reducing costs associated with two-way communications
improved communication quality : increasing media richness in certain circumstances
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Conclusion
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