Ipsos MORI Political Monitor April 2015: Leader and Party Image

2015POLITICAL MONITOR

PARTIES AND LEADERS

13%

20%

17%

31%

71%

9%

17%

38%

29%

44%

40%

23%

24%

43%

28%

52%

39%

40%

23%

33%

44%

45%

42%

50%

Keeps its promises

Looks after the interests of people like me

Has a good team of leaders

Understands the problems facing Britain

Different to other parties

Fit to govern

Party Image – positive traits

3I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…

CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS

Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for UKIP (493) and Liberal Democrats (507) Source: Ipsos MORI Political Monitor

55%

65%

41%

39%

57%

10%

33%

43%

63%

14%

36%

43%

63%

23%

44%

43%

Will promise anything to win votes

Extreme

Out of date

Divided

Party Image – negative traits

4I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…

CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS

Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for UKIP (493) and Liberal Democrats (507)

23%

43%

40%

61%

23%

35%

51%

48%

46%

23%

45%

44%

63%

43%

23%

33%

50%

44%

42%

Keeps its promises




Divided

Extreme


Fit to govern

Out of date

Different to the other parties

Party Image – the Conservative Party

5I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.

WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE CONSERVATIVE PARTY?

Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 12th – 15th April 2015.

APRIL 2015 SEPTEMBER 2014

27%

52%

31%

47%

14%

48%

41%

48%

43%

24%

52%

28%

63%

43%

14%

43%

40%

36%

39%

Keeps its promises




Divided

Extreme


Fit to govern

Out of date


Party Image – the Labour Party


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE LABOUR PARTY?



24%

38%

24%

36%

64%

28%

16%

39%

80%

13%

31%

17%

55%

39%

65%

20%

9%

41%

71%

Keeps its promises




Divided

Extreme


Fit to govern

Out of date


Party Image – UKIP


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE UK INDEPENDENCE PARTY?

Source: Ipsos MORI Political MonitorBase: 493 British adults 18+, 12th – 15th April 2015.


13%

39%

20%

56%

12%

32%

18%

51%

39%

17%

44%

29%

57%

43%

10%

38%

23%

33%

40%

Keeps its promises




Divided

Extreme


Fit to govern

Out of date


Party Image – the Liberal Democrats


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 THE LIBERAL DEMOCRAT PARTY?



57%

51%

44%

47%

40%

56%

33%

24%

35%

50%

20%

45%

31%

24%

33%

46%

34%

31%

26%

17%

19%

33%

64%

43%

Leader Image – positive traits

9I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…

DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG

Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507) Source: Ipsos MORI Political Monitor

A capable leader


Good in a crisis

Has sound judgement

Has got a lot of personality

Has a clear vision for Britain

65%

44%

75%

42%

30%

58%

41%

38%

41%

42%

55%

62%

Leader Image –negative traits

10I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…

DAVID CAMERON ED MILIBAND NIGEL FARAGE NICK CLEGG

Source: Ipsos MORI Political Monitor

Out of touch with ordinary people

More style than substance

Looks after some sections of society more than others

Base: 1,000 British adults 18+, 12th – 15th April 2015. Split sample for Farage (493) and Clegg (507)

55%

53%

43%

48%

67%

43%

39%

55%

57%

51%

44%

47%

65%

44%

40%

75%

56%

Capable leader

Good in a crisis

Has sound judgement





Looks after some sections of society morethan others


Leader Image – David Cameron

11I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN SAID ABOUT VARIOUS POLITICIANS.

WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 DAVID CAMERON?



30%

22%

36%

53%

46%

32%

20%

43%

33%

24%

35%

50%

42%

30%

20%

58%

45%

Capable leader

Good in a crisis

Has sound judgement







Leader Image – Ed Miliband


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 ED MILIBAND?



31%

19%

24%

39%

39%

52%

67%

58%

26%

17%

19%

33%

42%

55%

64%

62%

43%

Capable leader

Good in a crisis

Has sound judgement







Leader Image – Nigel Farage


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 NIGEL FARAGE?



20%

17%

26%

42%

55%

45%

26%

26%

31%

24%

33%

46%

41%

38%

34%

41%

31%

Capable leader

Good in a crisis

Has sound judgement







Leader Image – Nick Clegg


WHICH OF THESE, IF ANY, DO YOU THINK APPLY T0 NICK CLEGG?



Party identity crisis?

15TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?

“I DON’T KNOW WHAT THE CONSERVATIVE/LABOUR/LIBERAL DEMOCRAT/ UK INDEPENDENCE PARTY STANDS FOR THESE DAYS”

Base: 505 British adults 18+, 12th – 15th April 2015 Source: Ipsos MORI Political Monitor

April 2015

STRONGLY

DISAGREE

TEND TO DISAGREE

NEITHER AGREE

NOR DISAGREE

TEND TO AGREE

STRONGLY AGREE

DON’T KNOW

3%

32%

26%

8%

15%

16%

58

%3

1%

3%

20%

25%

8%

24%

19%

45

%4

3%

3%

33%

20%

10%

15%

19%

53

%3

4%

4%

10%

16%

12%

27%

31%

26

%5

8%

Leaders’ clarity of message

16TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?

I DON’T KNOW WHAT DAVID CAMERON/ED MILIBAND/NIGEL FARAGE/NICK CLEGG STAND FOR

Base: 495 British adults 18+, 12th – 15th April 2015 Source: Ipsos MORI Political Monitor

April 2015

2%

32%

24%

8%

21%

13%

56

%3

4%

3%

22%

27%

10%

20%

18%

49

%3

8%

3%

42%

19%

7%

11%

18%

61

%2

9%

3%10%

21%

12%

26%

27%

31

%5

3%

STRONGLY

DISAGREE

TEND TO DISAGREE

NEITHER AGREE

NOR DISAGREE

TEND TO AGREE

STRONGLY AGREE

DON’T KNOW

2015POLITICAL MONITOR

Ipsos MORI Political Monitor April 2015: Leader and Party Image

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Transcript of Ipsos MORI Political Monitor April 2015: Leader and Party Image