Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

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Global @d isor Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – March 2012 – G@30 The Economic Pulse

description

One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos’ Global @dvisor online survey conducted in 24 countries.

Transcript of Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Page 1: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Global @d isorGlobal@dvisor

The Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

A Global@dvisory – March 2012 – G@30The Economic Pulse

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These are the findings of the Global@dvisor Wave 30 (G@30),an Ipsos survey conducted between February 7th and February 21th, 2012.

SURVEY METHOD COUNTRIES SAMPLE WEIGHTING

• The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.

• The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain Hungary India

• For the results of the survey presented herein, an international sample of 19,216 adults age 18-64 in the US and Canada and age 16-64 in all

• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according toGreat Britain, Hungary, India,

Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America

Canada, and age 16 64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina

adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sampleAmerica. the exception of Argentina,

Belgium, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+

unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/approximately 500+. estimated margin of error of +/-4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been

ll d All l dpolled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

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Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report.

Each question is tracked and analyzed from questions dealing with:

Th tl i d i t t f

• Thinking about our economic situation, how would you describe the current

The currently perceived macroeconomic state of the respondent’s country:

economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

• Rate the current state of the economy in your local area using a scale from 1 to 7, here 7 means a er strong econom toda and 1 means a er eak econom

The currently perceived state of the local economy:

where 7 means a very strong economy today and 1 means a very weak economy.

A six month outlook for the local economy:

• Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

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much weaker than it is now?

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SUMMARYSUMMARY

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Summary… Global economic sentiment at the national level takes a breath this month,

pausing at 39% saying the national economy in their country is ‘good’. This is the first time the sentiment has remained unchanged since July 2011.

The Middle East and Africa is the geographic region with the highest aggregate assessment (+2 to 63%), followed by Latin America (-1 to 46%), Asia Pacific (+1 to 44%), North America (-1 to 42%) and Europe (-2 to 23%).

– The Middle East and Africa has improved every month since the start of the winter. Its performance is carried by juggernaut Saudi Arabia (90%) which continues to lead world rankings on national economic confidencerankings on national economic confidence.

– APAC’s improvements are partly due to the volatile trendline of Chinese economic sentiment (72%), which rose eight points this wave, reflecting government control of prices and inflation.

– Europe returns to December 2011 levels, making January’s increase look like a blip on the radar. Its performance is mirrored by Great Britain (10%) where a three-point drop brings the sentiment levels back to levels seen in the last three months of 2011. Germany’s (71%) one-point improvement suggests its jump last month might indicate signal lasting growth.

– North America’s shift reflects the United States (-1 to 19%), Canada (65%) remains the same.– Latin America has been relatively steady since last summer. During that time, Mexico (29%)

and Argentina (47%) have jumped up and down while Brazil’s (63%) rating has improved l t i t tl i th t ti

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almost consistently since that time.

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G8 vs. BRIC

This quarterly note compares the world’s largest developed economies with its fastest-growing economies.

52% 59% Natio

The BRIC countries (Brazil, Russia, India and Chi ) ti t h t th i i

28% 27%Jul

2011Feb2012

onal

China) continue to show strength in economic assessment levels (59% national, 41% local), well above the G8 countries. The gap between the BRIC and G8 (32 points) has been increasing

2011 2012

38% 41%

Lo( p ) gdue to BRIC improvements over the past three months.

23% 23%

38% 41%

J l F b

ocal

The G8 group, representing the United States, Canada, France, Germany, Italy, Japan, Russia, and Great Britain has remained almost

Jul2011

Feb2012

44%

Futu

unchanged since last summer (27% national, 23% local) and considerably weaker than BRIC, particularly at the national level.

14% 15%

41% 44%

ure Local

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14% 15%Jul

2011Feb2012

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THE WORLD at a GLANCE

THETHE WORLDWORLD at aat a GLANCE

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Global Average of National Economic Assessment (39%) Unchanged

This month’s global economic aggregate of national economies takes a pause as the swing of the pendulum, which went up and down one point every month for the past half year, comes to a halt. The aggregate assessment sits at 39% global citizens rating their national economies as ‘good’.

The margin between global leader Saudi Arabia (+4 points to 90%) and runner upThe margin between global leader Saudi Arabia (+4 points to 90%) and runner up India (+9 to 74%) remains wide as Sweden (+1 to 73%), China (+8 to 72%), Germany (+1 to 71%), Australia (-4 to 66%) and Canada (N/C at 65%) round out the global top tier countries.

Only a handful of those in Hungary (+1 to 3%) rate their national economies as ‘good’, followed by Spain (NC at 4%), Italy (+1 at 6%), France (+1 to 7%), Japan (+1 at 9%) and Great Britain (-3 to 10%)at 9%) and Great Britain ( 3 to 10%).

Countries with the greatest improvements: India (+9 to 74%), China (+8 to 72%), Mexico (+5 to 29%), Saudi Arabia (+4 to 90%) and Turkey (+3 to 58%).

Countries with the greatest declines: Argentina (-8 to 47%), Poland (-6 to 21%), Belgium (-6 to 16%), Indonesia (-5 to 40%) and Australia (-4 to 66%).

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No Change in Global Average of Local Economic Assessment (29%)

The global average of local economic assessment among the 24 countries remains unchanged with three in ten (29%) global citizens who agree the state of the current economy in their local area is “good”.

The margin between Saudi Arabia (-4 points to 65%) and India (+4 to 51%) is just as wide on this measure They are joined by China (-3 to 49%) Germany (+3 to 48%)wide on this measure. They are joined by China ( 3 to 49%), Germany (+3 to 48%), Australia (-1 to 46%) and Canada (+1 to 46%) as global leaders of local economic sentiment.

Japan (-1 to 6%), Hungary (-2 to 6%), Spain (+1 to 7%), Belgium (-4 to 11%), Italy (+2 to 12%) and France (+1 to 13%) sit at the bottom of the global ranking.

Countries with the greatest improvements: Mexico (+6 to 28%) Turkey (+6 to 41%)Countries with the greatest improvements: Mexico (+6 to 28%), Turkey (+6 to 41%), India (+4 to 51%), South Korea (+3 to 15%) and Germany (+3 to 48%).

Countries with the greatest declines: Poland (-6 to 18%), Brazil (-6 to 44%), Argentina ( 6 29%) d I d i ( 26%)(-6 to 29%) and Indonesia (-5 to 26%).

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Global Average of Future Outlook for Local Economy Down One Point: 24%

Citizens are asked to provide their assessments on the extent to which they think their local economy will be “stronger”, “weaker” or “about the same” six months from now. Currently, a global average of one quarter (24%) believe their local economy will be stronger, a one-point softening of the measure.

Latin America may be middle of the pack on national and local economicLatin America may be middle of the pack on national and local economic sentiments, but on future outlook ratings they are number one. Brazil (-5 points to 69%) is the highest-ranking country, followed by Saudi Arabia (-6 to 57%), India (+6 to 56%), Argentina (+1 to 43%) and Mexico (+6 to 42%).

Only a small minority of French respondents (+2 to 4%) say their future local economy will be strong, joined at the bottom of the list by Belgium (-1 to 5%), Hungary (+1 to 6%) Japan (NC at 8%) and Great Britain (-1 to 9%)Hungary (+1 to 6%), Japan (NC at 8%) and Great Britain ( 1 to 9%).

Countries with the greatest improvements: India (+6 to 56%), Mexico (+6 to 42%), South Africa (+5 to 21%), Italy (+4 to 19%), Turkey (+3 to 34%) and South Korea (3

14%)to 14%).

Countries with the greatest declines: Saudi Arabia (-6 to 57%), Brazil (-5 to 69%), China (-5 to 34%), Sweden (-4 to 12%), Poland (-4 to 12%) and Indonesia (-4 to

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China ( 5 to 34%), Sweden ( 4 to 12%), Poland ( 4 to 12%) and Indonesia ( 4 to 28%).

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1. National Economic Assessments: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Country Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this monthSaudi Arabia 90% India 9 Argentina 8 Hungary 3%Saudi Arabia 90% India 9 Argentina 8 Hungary 3%

India 74% China 8 Poland 6 Spain 4%Sweden 73% Mexico 5 Belgium 6 Italy 6%

China 72% Saudi Arabia 4 Indonesia 5 France 7%Germany 71% Turkey 3 Australia 4 Japan 9%Australia 66% Brazil 1 Great Britain 3 Great Britain 10%

Canada 65% France 1 United States 2 Belgium 16%Brazil 63% Germany 1 South Africa 2 South Korea 17%y

Turkey 58% Sweden 1 Russia 2 United States 19%Hungary 1

Italy 1J 1Japan 1

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Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Page 12: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

1. National Economic Assessment: Regions at a Glance Compared to the Last Wave…

CHANGEREGION(in descending order by NET)

NET‘Good’

CHANGE(since last sounding)

Middle East/Africa 63% 2%Middle East/Africa 63% 2%BRIC 59% 4%

LATAM 46% 1%APAC 44% 1%APAC 44% 1%

North America 42% 1%G-8 Countries 27% N/C

Europe 23% 2%Europe 23% 2%

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Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

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2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Local Area Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this month

Saudi Arabia 65% Mexico 6 Poland 6 Japan 6%

India 51% Turkey 6 Brazil 6 Hungary 6%

China 49% India 4 Argentina 6 Spain 7%

Germany 48% South Korea 3 Indonesia 5 Belgium 11%

Canada 46% Germany 3 Belgium 4 Italy 12%

Australia 46% Italy 2 Sweden 4 France 13%

Sweden 45% United States 2 Saudi Arabia 4 Great Britain 15%

Brazil 44% Canada 1 China 3 South Korea 15%

Turkey 41% France 1 Hungary 2 Poland 18%

S i 1 J 1Spain 1 Japan 1

Great Britain 1

Australia 1

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Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

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2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave…

NETREGION(in descending order by NET)

NET‘Strong’

Top 3 Box (5-6-7)

CHANGE(since last sounding)

Middle East/Africa 44% 1%Middle East/Africa 44% 1%BRIC 41% 1%

North America 35% 2%LATAM 34% 2%LATAM 34% 2%

APAC 31% N/CG-8 Countries 23% 1%

E 19% 2%Europe 19% 2%

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Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

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3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave…

Countries where the Assessment of the Local Economic Strengthening …

is has experienced an has experienced a isHIGHEST

this month

pIMPROVEMENT

since last sounding

pDECLINE

since last soundingLOWEST

this month

Brazil 69% India 6 Saudi Arabia 6 France 4%Saudi Arabia 57% Mexico 6 Brazil 5 Belgium 5%

India 56% South Africa 5 China 5 Hungary 6%Argentina 43% Italy 4 Sweden 4 Japan 8%

Mexico 42% Turkey 3 Poland 4 Great Britain 9%Turkey 34% South Korea 3 Indonesia 4 Poland 12%China 34% Germany 2 Spain 3 Sweden 12%

F 2 A t li 3 S th K 14%France 2 Australia 3 South Korea 14%Argentina 1 Russia 2 Russia 15%

Great Britain 1 Spain 15%Belgium 1Belgium 1Canada 1

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Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 16: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave…

REGION NET CHANGEREGION(in descending order by NET)

NET‘Stronger’

CHANGE(since last sounding)

LATAM 51% N/C

BRIC 44% 1%

Middle East/Africa 37% N/C

APAC 25% N/CAPAC 25% N/C

North America 23% N/C

G-8 Countries 15% N/C

E 11% 1%Europe 11% 1%

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Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

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DETAILED FINDINGSDETAILED FINDINGS

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Page 18: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Assessing The Current Economic Sit tiSituation …

…in Their Countryy

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Detailed Tables B.3

Page 19: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Global Citizens Assess the Current Economic Situation in their Country as “Good”

39%90%

74%

TotalSaudi Arabia

India

‘Very Good / Somewhat Good’

73%72%

71%66%

65%

SwedenChina

GermanyAustralia

C d 65%63%

58%47%

40%

CanadaBrazil

TurkeyArgentinaIndonesia

40%29%

28%21%

19%

South AfricaMexicoRussiaPoland

United States 19%17%

16%10%

9%

United StatesSouth Korea

BelgiumGreat Britain

Japan7%

6%4%

3%2%

FranceItaly

SpainHungaryHungary

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Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

2%Hungary

Page 20: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… N/C

Total Good

56% 55%60%

70%

Total Good

45%

32%

29%

38% 38% 39% 39% 40% 41% 40% 42% 41% 41% 40% 41%38% 40% 41% 40% 40% 38% 39% 38% 39% 38% 39% 39%

40%

50%

10%

20%

30%

0%

10%

Apr

/07

Oct

/07

Apr

/08

Nov

/08

Apr

/09

v/Ja

n/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mar

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Jan/

12

Feb/

12

Nov

S S

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Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 21: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

For All Countries Tracked: Citizens Assess theCurrent Economic Situation in their Country as “Good”

Nov/09Jan/10

Mar‘10

Apr‘10

May ‘10

Jun‘10

July‘10

Aug‘10

Sep ‘10

Oct‘10

Nov‘10

Dec‘10

Jan‘11

Feb‘11

Mar‘11

Apr‘11

May‘11

Jun‘11

Jul‘11

Aug‘11

Sept‘11

Oct‘11

Nov‘11

Dec‘11

Jan‘12

Feb‘12

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Argentina 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47%Australia 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66%Belgium 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16%

Brazil 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63%Canada 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65%% % % % % % % % % % % %

China 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72%France 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6% 7%

Germany 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71%Great Britain 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13% 10%

H 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% % 6% % 4% 4% 2% 3% 2% 2% 3%Hungary 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2% 3%India 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74%

Indonesia - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40%Italy 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5% 6%

Japan 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8% 9%Mexico 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29%Poland 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21%Russia 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28%

Saudi Arabia - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90%South Africa 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40%South Africa - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40%South Korea 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17%

Spain 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4% 4%Sweden 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73%Turkey 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58%

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United States 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19%

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Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert

country]? Is it very good, somewhat good, somewhat bad or very bad?

39%74%

Totoal (N/C) India (+9)

% Very Good / Somewhat Good

72%29%

90%58%

63%

China (+8)Mexico (+5)

Saudi Arabia (+4)Turkey (+3)

Brazil (+1) 63%7%

71%73%

3%

Brazil (+1)France (+1)

Germany (+1)Sweden (+1)

Hungary (+1)6%

9%65%

17%

g y ( )Italy (+1)

Japan (+1)Canada (N/C)

South Korea (N/C)4%

28%40%

19%10%

Spain (N/C)Russia (-2)

South Africa (-2)United States (-2)G t B it i ( 3)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline…

10%66%

40%16%

21%

Great Britain (-3)Australia (-4)

Indonesia (-5)Belgium (-6)

Poland (-6)

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21%47%

Poland ( 6)Argentina (-8)

Page 23: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

9%8%

-15% -10% -5% 0% 5% 10% 15%

India (+9)China (+8)

5%4%

3%1%

China (+8)Mexico (+5)

Saudi Arabia (+4)Turkey (+3)Brazil (+1)

1%1%1%1%

Brazil ( 1)France (+1)

Germany (+1)Sweden (+1)

Hungary (+1)1%1%

0%0%

Italy (+1)Japan (+1)

Canada (N/C)South Korea (N/C)

0%-2%-2%-2%

Russia (-2)South Africa (-2)United States (-2)

Spain (N/C)

-3%-4%

-5%-6%6%

Great Britain (-3)Australia (-4)Indonesia (-5)Belgium (-6)

( )

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-6%-8%

Poland (-6)Argentina (-8)

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Assessing the Current Economic Situation by All Regions: Current Tracked Status:

71%

80%

‘Very Good / Somewhat Good’

64%

61%51%

59%

63%

60%

70%

42%45%

46%44%

51%

40%

50%

27%30%

23%

10%

20%

r/07

t/07

r/08

v/08 r/0

9

n/10 r/1

0

r/10

y/10

n/10 l/10

g/10 t/10

t/10

v/10

c/10

n/11

b/11 r/11

r/11

y/11

n/11 l/11

g/11 t/11

t/11

v/11

c/11

n/12

b/12

Apr Oct

Apr

Nov Apr

Nov

/Jan Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa

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Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 25: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

North American (Canada/US) CountriesAssessing the Current Economic Situation 1

90%

100%‘Very Good / Somewhat Good’

80%65%70%

80%

47%

40%

50%

60%

19%20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Apr

200

Oct

200

Apr

200

Nov

200

Apr

200

Nov

/Jan

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

Jan/

1

Feb/

1

United States Canada

25A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

United States Canada

Page 26: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

LATAM CountriesAssessing the Current Economic Situation 1

70%

80%

‘Very Good / Somewhat Good’

63%

50%47%

60%

70%

42%

47%

40%

50%

29%

20%

30%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Brazil Argentina Mexico

26A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Argentina Mexico

Page 27: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

European CountriesAssessing the Current Economic Situation 2

80%

90%

‘Very Good / Somewhat Good’

59%71%

58%

64%

73%

60%

70%

80%

58%55%

50%

40%

50%

27%16%

28%

21%20%

30%

10%7%6%

2% 4%3%0%

10%

-07

-07

-08

-08

-09

010

-10

-10

-10

-10

-10

-10

-10

-10

-10

-10

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-12

-12

Apr

-

Oct

-

Apr

-

Nov

-

Apr

-

Nov

/Jan

20

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sep-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

27A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 28: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

APAC CountriesAssessing the Current Economic Situation 1

90%90%

100%

‘Very Good / Somewhat Good’

78%72%

88%

74%

65%70%

80%

66%

49%

40%40%

50%

60%

28%

16%

27%

17%20%

30%

40%

9%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sep-

1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

28A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Australia China India Japan Russia South Korea Indonesia

Page 29: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

G8 CountriesAssessing the Economic Situation N/C

90%

100%‘Very Good / Somewhat Good’

80% 71%65%70%

80%

55%

65%59%

47%40%

50%

60%

27%

28%28%

19%20%

30%

40%

10%7%6%9%

0%

10%

r-07 t-0

7

r-08

v-08

r-09

n-10

r-10

r-10

y-10

n-10 l-1

0

g-10 t-1

0

t-10

v-10

c-10

n-11

b-11

r-11

r-11

y-11

n-11 l-1

1

g-11 t-1

1

t-11

v-11

c-11

n-12

b-12

Apr Oct

Apr

Nov Apr

Nov

-09/

Jan

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

G C G S

29A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Great Britain Canada France Germany Italy Japan Russia United States

Page 30: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

BRIC CountriesAssessing the Economic Situation 4

90%90%

100%

‘Very Good / Somewhat Good’

65%

88%

74%72%70%

80%

90%

63%

50%

60%

42%

28%

20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

09/

Jan

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Jan-

Feb-

30A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Russia India China

Page 31: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Middle East/African CountriesAssessing the Economic Situation 2

90%90%

100%

‘Very Good / Somewhat Good’

73%

70%

80%

51%

58%

38%50%

60%

40%

20%

30%

40%

0%

10%

10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

N09

/J1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sep-

1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Turkey Saudi Arabia South Africa

31A Global@dvisory – March 2012 – G@30

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 32: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Assessing The Economy…g y

…In Their Local Area

32A Global@dvisory – March 2012 – G@30

The Economic Pulse

Detailed Tables B.6

Page 33: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The Economy In Their Local Areais Strong…

29%65%

51%

TotalSaudi Arabia

India

% Strong (Top 3: 5-6-7)

51%49%

48%46%46%

IndiaChina

GermanyAustralia

Canada45%

44%41%

29%28%

SwedenBrazil

TurkeyArgentina

Mexico 28%26%26%

24%21%

MexicoIndonesia

South AfricaUnited States

Russia %18%

15%15%

13%

PolandGreat BritainSouth Korea

France12%

11%7%

6%6%

ItalyBelgium

SpainHungary

Japan

33A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

6%Japan

Page 34: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong N/C

70%

Total - % Strong (Top 3: 5-6-7)

60%

70%

30% 30% 30% 30% 31% 30% 30% 31% 30% 30% 30% 31% 30%

40%

50%

28%30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31%

29% 30% 30% 30% 31%29% 30% 29% 29% 29% 29% 29%

20%

30%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Mar

/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mra

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Jan/

12

Feb/

12

34A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 35: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong

Mar2010

April2010

May 2010

June 2010

July2010

Aug2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

% Strong (Top 3 5-6-7)

Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% 31% 29% 30% 29% 29% 29% 29% 29%Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% 30% 29% 36% 35% 36% 34% 35% 29%Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% 46% 42% 43% 49% 46% 47% 47% 46%Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% 24% 19% 21% 18% 16% 14% 15% 11%

Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46% 50% 44%Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46% 50% 44%Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% 49% 51% 48% 48% 44% 45% 45% 46%

China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% 47% 45% 53% 48% 48% 48% 52% 49%France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% 14% 18% 12% 15% 12% 12% 12% 13%

Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% 47% 45% 43% 41% 43% 41% 45% 48%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13% 16% 15%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13% 16% 15%

Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% 11% 9% 9% 8% 8% 7% 8% 6%India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% 42% 49% 47% 47% 48% 48% 47% 51%

Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% 29% 24% 31% 26% 34% 33% 31% 26%Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% 16% 14% 13% 12% 10% 10% 10% 12%

Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5% 7% 6%Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5% 7% 6%Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% 25% 24% 21% 21% 23% 22% 22% 28%Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% 21% 23% 24% 24% 19% 21% 24% 18%Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% 19% 17% 18% 23% 18% 19% 21% 21%

Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% 66% 69% 64% 58% 67% 64% 69% 65%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23% 26% 26%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23% 26% 26%South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% 21% 16% 16% 16% 18% 17% 12% 15%

Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% 11% 8% 6% 8% 8% 6% 6% 7%Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% 59% 57% 52% 55% 43% 48% 49% 45%Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38% 46% 32% 45% 42% 44% 45% 35% 41%

U it d St t 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23% 22% 24%

35A Global@dvisory – March 2012 – G@30

The Economic Pulse

United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23% 22% 24%

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 36: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

29%28%

41%

Total (N/C)Mexico (+6)T rke (+6)

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

41%51%

15%48%

12%

Turkey (+6)India (+4)

South Korea (+3)Germany (+3)

Italy (+2) 12%24%

46%13%

7%

Italy (+2)United States (+2)

Canada (+1)France (+1)

Spain (+1) Green marks countries experiencing improvement;Blue marks countries with no change from last month;

21%26%

46%15%

Russia (N/C)South Africa (N/C)

Australia (-1)Great Britain (-1)

Blue marks countries with no change from last month; Red marks countries experiencing a decline.

6%6%

49%65%

45%

Japan (-1)Hungary (-2)

China (-3)Saudi Arabia (-4)

S d ( 4) 45%11%

26%29%

44%

Sweden (-4)Belgium (-4)

Indonesia (-5)Argentina (-6)

Brazil (-6)

36A Global@dvisory – March 2012 – G@30

The Economic Pulse

44%18%

Brazil (-6)Poland (-6)

Page 37: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

R t th t t t f th i l l i l f 1 t 7 h 7 t

6%6%

-15% -10% -5% 0% 5% 10% 15%

Mexico (+6)T k ( 6)

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

4%3%3%

2%

Turkey (+6)India (+4)

South Korea (+3)Germany (+3)

Italy (+2)2%

1%1%1%

Italy (+2)United States (+2)

Canada (+1)France (+1)Spain (+1)

0%0%

-1%-1%

Spain ( 1)

Australia (-1)Great Britain (-1)

Russia (N/C)South Africa (N/C)

-1%-2%

-3%-4%

Great Britain (-1)Japan (-1)Hungary (-2)China (-3)Saudi Arabia (-4)

-4%-4%

-5%-6%

( )Sweden (-4)Belgium (-4)Indonesia (-5)Argentina (-6)

37A Global@dvisory – March 2012 – G@30

The Economic Pulse

-6%-6%

Brazil (-6)Poland (-6)

Page 38: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

All RegionsAssess the Strength of Their Local Economy

50%

55%

% Strong (Top 3 5-6-7)

37%

46%

41%

44%

40%

45%

%

32%

35%

34%

37%

35%

30%

35%

25%

19%21%

23%

20%

25%

21%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

38A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 39: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

North American CountriesAssess the Strength of Their Local Economy 2

50%

55%

% Strong (Top 3 5-6-7)

44%46%

40%

45%

50%

30%

35%

20%

24%

20%

25%

20%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 22

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

2012

United States Canada

39A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

United States Canada

Page 40: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

LATAM CountriesAssess the Strength of Their Local Economy 2

50%

55%

% Strong (Top 3 5-6-7)

44%

40%

45%

50%

38%

29%30%

35%

20%

28%

20%

25%

19%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

B il A ti M i

40A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Argentina Mexico

Page 41: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

European CountriesAssess the Strength of Their Local Economy 2

70%

% Strong (Top 3 5-6-7)

48%44%45%

50%

60%

45%

29%30%

40%

27%

16% 15%15% 13%

18%

12%

18%20%

30%

14% 7%11%12%

6%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

41A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 42: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

APAC CountriesAssess the Strength of Their Local Economy N/C

%

80%

% Strong (Top 3 5-6-7)

56%

61%

51%

60%

70%

46%49%

%

41%37%40%

50%

23%21%

16%

29%26%

20%

30%

4% 6%

16% 15%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

A t li Chi I di J R i S th K T k I d i

42A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Australia China India Japan Russia South Korea Turkey Indonesia

Page 43: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

G8 CountriesAssess the Strength of Their Local Economy 1

% Strong (Top 3 5-6-7)60%

44%46%48%

40%

50%

27%

23% 24%

30%

16% 15%13%

18%

12%

23%21%20%

24%

10%

20%

%

4% 6%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Great Britain Canada France Germany Italy Japan Russia United States

43A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y y p

Page 44: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

BRIC CountriesAssess the Strength of Their Local Economy 1

% Strong (Top 3 5-6-7)

70%

80%

51%

61%60%

70%

38%

44%

51%49%

40%

50%

23%21%20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Brazil Russia India China

44A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Russia India China

Page 45: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Middle East/ African CountriesAssess the Strength of Their Local Economy 1

70%

80%% Strong (Top 3 5-6-7)

49%

65%

50%

60%

70%

29%

41%40%

50%

26%26%

20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Mar

20

Apr

20

May

20

Jun

20

Julo

20

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Turkey Saudi Arabia South Africa

45A Global@dvisory – March 2012 – G@30

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y

Page 46: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Assessing the Strength of The Local Economy…

Six Months From Now…Six Months From Now

46A Global@dvisory – March 2012 – G@30

The Economic Pulse

Detailed Tables B.7

Page 47: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

24%69%

57%

TotalBrazil

Saudi Arabia

% Much Stronger / Somewhat Stronger

57%56%

43%42%

34%

Saudi ArabiaIndia

ArgentinaMexico

China34%

28%26%

21%20%

TurkeyIndonesia

United StatesSouth Africa

Canada 20%20%

19%16%

15%

CanadaGermany

ItalyAustralia

Russia %15%

14%12%12%

SpainSouth Korea

PolandSweden

9%8%

6%5%

4%

Great BritainJapan

HungaryBelgium

France

47A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead 6 months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

4%France

Page 48: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

70%

Global Total% Much Stronger / Somewhat Stronger

60%

70%

31% 30% 30% 29% 28% 28% 28% 29% 28%

40%

50%

30% 30% 29% 28% 28% 28% 29%27% 27% 28%

26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25% 24%

20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

48A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 49: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

Mar2010

April 2010

May2010

June 2010

July2010

Aug 2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

Jan2012

Feb2012

% Much Stronger/Somewhat Stronger

Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25% 24%Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% 47% 52% 52% 50% 47% 45% 42% 43%Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% 19% 16% 16% 16% 18% 16% 19% 16%Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% 10% 6% 8% 8% 4% 5% 6% 5%Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% 71% 71% 65% 74% 72% 71% 74% 69%Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% 24% 18% 15% 19% 19% 19% 21% 20%China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% 36% 35% 44% 39% 42% 32% 39% 34%France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% 3% 4% 2% 2% 2% 2% 2% 4%Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% 22% 18% 16% 12% 15% 13% 18% 20%Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% 9% 9% 10% 8% 9% 7% 10% 9%Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% 10% 8% 6% 5% 6% 3% 5% 6%India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% 43% 52% 54% 56% 50% 50% 50% 56%Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% 29% 28% 29% 28% 32% 37% 32% 28%Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% 13% 14% 10% 11% 21% 12% 15% 19%Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% 10% 7% 7% 10% 6% 7% 8% 8%pMexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% 39% 36% 34% 36% 39% 39% 36% 42%Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% 16% 18% 19% 15% 13% 16% 16% 12%Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% 13% 16% 15% 20% 17% 15% 17% 15%Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% 62% 64% 57% 53% 54% 60% 63% 57%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16% 16% 21%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16% 16% 21%South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% 15% 13% 15% 14% 14% 12% 11% 14%Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% 18% 18% 15% 23% 17% 21% 18% 15%Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% 15% 14% 14% 11% 16% 12% 16% 12%Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% 38% 25% 40% 35% 28% 35% 31% 34%United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23% 26% 26%

49A Global@dvisory – March 2012 – G@30

The Economic Pulse

United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23% 26% 26%

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 50: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

L ki h d i th f d t th i l l t b h t h t

24%56%

Total (-1)India (+6)

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

56%42%

21%19%

34%

India ( 6)Mexico (+6)

South Africa (+5)Italy (+4)

Turkey (+3)14%

20%4%

43%6%

South Korea (+3)Germany (+2)

France (+2)Argentina (+1)

H ( 1) 6%8%

26%20%

5%

Hungary (+1)Japan (N/C)

United States (N/C)Canada (-1)

Belgium (-1)Green marks countries experiencing improvement;Bl k t i ith h f l t th5%

9%15%

16%15%

Belgium ( 1)Great Britain (-1)

Russia (-2)Australia (-3)

Spain (-3)

Blue marks countries with no change from last month; Red marks countries experiencing a decline.

28%12%12%

34%

Indonesia (-4)Poland (-4)

Sweden (-4)China (-5)

( )

50A Global@dvisory – March 2012 – G@30

The Economic Pulse

69%57%

Brazil (-5)Saudi Arabia (-6)

Page 51: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

L ki h d i th f d t th i l l t b h t h t

6%6%

-20% -15% -10% -5% 0% 5% 10% 15% 20%

India (+6)

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

5%4%

3%3%

Mexico (+6)South Africa (+5)

Italy (+4)Turkey (+3)

S th K ( 3)2%2%

1%1%

South Korea (+3)Germany (+2)

France (+2)Argentina (+1)

Hungary (+1)0%0%

-1%-1%

Japan (N/C)United States (N/C)

Hungary (+1)

Canada (-1)Belgium (-1)

-1%-2%

-3%-3%

Belgium (-1)Great Britain (-1)Russia (-2)Australia (-3)Spain (-3)

-4%-4%-4%

-5%

p ( )Indonesia (-4)Poland (-4)Sweden (-4)China (-5)

51A Global@dvisory – March 2012 – G@30

The Economic Pulse

-5%-6%

Brazil (-5)Saudi Arabia (-6)

Page 52: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

All Regions - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months

51%

55%60%

% Much Stronger/Somewhat Stronger

48% 51%

44%

38%37%

40%

50%

34%25%

37%

30%

23%

19%

11%

20%

15%

10%

20%

11%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

52A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 53: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

North American Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

50%

% Much Stronger/Somewhat Stronger

38%40%

45%

31%26%

30%

35%

26%

20%20%

25%

10%

15%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Mar

201

0

Apr

201

0

May

201

0

Jun

2010

Jul 2

010

Aug

201

0

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

201

1

May

201

1

Jun

2011

Jul 2

011

Aug

201

1

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

Jan

2012

Feb

2012

53A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

United States Canada

Page 54: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

LATAM Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

79%80%

90%

% Much Stronger/Somewhat Stronger

69%

60%

70%

80%

43%

34% 42%40%

50%

32%

3 % 42%

20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Brazil Argentina Mexico

54A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Argentina Mexico

Page 55: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

European Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

% Much Stronger/Somewhat Stronger

35%

40%

28%

25%

30%

35%

23%

20%

15%

19%18%

20%19%

22%

20%

25%

5%

15%18%

9%12%

10%

15%

5%

4%5%6%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

55A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 56: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

APAC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

66%70%

80%

% Much Stronger/Somewhat Stronger

57%

66%

56%60%

70%

36%

32% 34%

40%

50%

16%17% 15%

21%

32% 34%

31% 28%

20%

30%

11% 8%

17% 15%14%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Australia China India Japan Russia South Korea Turkey Indonesia

56A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Australia China India Japan Russia South Korea Turkey Indonesia

Page 57: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

G8 Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

45%

50%

% Much Stronger/Somewhat Stronger

35%

40%

20%

26%

20%

25%

30%

9%

20%19%

8%

15%

10%

15%

20%

4%

8%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Great Britain Canada France Germany Italy Japan Russia United States

57A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

y y p

Page 58: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

BRIC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

79%80%

90%

% Much Stronger/Somewhat Stronger

69%66%

56%60%

70%

57%

34%40%

50%

17%15%20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

012

012

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

B il R i I di Chi

58A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Russia India China

Page 59: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

Middle East/African Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

70%

% Much Stronger/Somewhat Stronger

44%

57%

50%

60%

34%38%

30%

40%

32%21%

20%

30%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Turkey Saudi Arabia South Africa

59A Global@dvisory – March 2012 – G@30

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Turkey Saudi Arabia South Africa

Page 60: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

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60A Global@dvisory – March 2012 – G@30

The Economic Pulse

Page 61: Ipsos Global @dvisor 30: The economic pulse of the world: March 2012

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61A Global@dvisory – March 2012 – G@30

The Economic Pulse