IPO Fast Forward Competition, March 2014Neil Gridley – Design Associate, Design Council

Design in collaborative innovation

Topics

What is Design? Collaborative Innovation: 5 useful

principles Where you can get some help: The

Design Leadership Programme

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Neil Gridley

3Google Viadynamics for more info

Design Council

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Design Council themes

Ageing Active Communities Growth

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What is Design?

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Design?

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Branding Fashion Digital

Design

Interiors Products Games*

* GTAV: in its first 24 hours grossed $815.7m in revenue. Sales reached $1 billion after three days on the market

Service

Design

Brand & Comms

Space / Interior

Web / Interactive

Service

Packaging

Product / UI

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The CDO

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The link between creativity, innovation and design

Creativity is the generation of new ideas Innovation is the successful exploitation of new

ideas Design is what links creativity and innovation.

It shapes ideas to become practical and attractive propositions for users or customers

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Design Thinking

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Stanford D School

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Why Design? Design savvy businesses outperform

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Key research findings

Design can add value by:

Driving innovation and opening up uncontested market spaces

>Differentiating products and services to attract customers>Strengthening branding, embodying a company’s values and improving recognition.>

The impact of design

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“Design can help organisations transform their performance, from business product innovation to the commercialisation of science and the delivery of services.

That is why design forms an integral part of the Government’s plans for innovation and growth and features strongly in our Innovation and Research Strategy for Growth”

Rt Hon David Willetts MPMinister for Universities and Science

Design Leadership Programme

Harnessing design to drive growth and improve service efficiency

We work at a senior level with organisations to help them realise the ambitions of the organisation by identifying practical ways that design can deliver tangible long term results.

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Design Leadership Programme

Start-upsScience & Tech focus

Pre-Start ups(Universities)Science & Tech focus

Public ServicesCivil serviceLocal authoritiesThird sector

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SMEsManufacturing Service businesses

Collaborative Innovation: 5 useful principles

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5 useful principles

1. People Centred2. Divergence & Convergence3. Think (& work) in systems 4. Iteration & experimentation5. Use a common language

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